Professional Documents
Culture Documents
Glueck, W. (1980). Business Policy and Strategic Management - 3rd Edition. USA: McGraw Hill Publishing.
Retrieved from http://teaching.up.edu/bus580/bps
Greenspan, R. (2019, February 27). Starbucks Corporation’s Marketing Mix (4Ps) Analysis. Retrieved
from http://panmore.com/starbucks-coffee-marketing-mix-4ps-analysis
Indeed.com. (2019, October 07). How to Create a Cost Leadership Strategy. Retrieved from
https://www.indeed.com/career-advice/career-development/create-cost-leadership-strategy
Porter, M. E. (1980). Competitive Strategy. New York: The Free Press. Retrieved from
https://link.springer.com/referenceworkentry/10.1007%2F1-4020-0612-8_183
Quain, S. (2018, May 19). How to Do a Rumelt Evaluation Method. Retrieved from AZ Central:
https://yourbusiness.azcentral.com/rumelt-evaluation-method-29008.html