Marketing Intern - PPC

Interview Task
Please submit your answers via email to al@keyivr.co.uk, either adding to the questions
below or on a separate email. If you have any queries please get in touch

1) We want to run a PPC Campaign for this service https://www.keyivr.com/pci-dss-

solutions/agent-assisted-payments/

a) Briefly explain what you think we need to do as a team to get the campaign live?
I.e. What are some of the components, tasks and considerations.

We need to make a keyword research,select which paid media channels to

pursue,monitoring the ppc campaign and always optimize it and after that
make a analysis to know how to do it better next time.

2)Good news! A large company contacted us from our Agent Assisted Payments landing page
and Sales are very excited, it’s a great opportunity.

I’d like to know what Search Term someone used.

a) How could we tell the team what they used?

We can see that in Web analytics sites and discover what channel and what search term used
the client to find us.
b) And why do you think that is useful?
It's useful because we will now in what direction to be more proficient and our result will
raise.

c) What would be some ideas to try and attract the same kind of companies?
At the beginning we need to do our job very good because our client will
representante us in his environment and this will bring us clients.In plan of PPC
we need to make campaigns that will target look a like clients.
2) The only problem we are having, we’re spending a lot of money getting calls from
customers, not businesses, talking about paying off their credit card – they seem to think
we’re someone else.

a) What do we need to look at to see what needs fixing?

We need to make a list of negative word to minimise the b2c clients.And make
very aimed campaigns.