Professional Documents
Culture Documents
Introduction
Every day, over 150 million people in the To get started, download the Facebook
US visit Facebook to connect with friends Pages Manual and follow the step-by-step
and their favorite businesses, brands and instructions for creating a basic Page. If
organizations. Creating a Page for your you already have a Page, and want to know
business is the first step to building lasting more about our recent improvements, visit
conversations with your customers on our Page Upgrade Guide.
Facebook. And it’s fast, easy and free!
Next, follow this guide to begin making
connections…Your fans are waiting!
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3 Easy Steps
Keep it human
Be conversational, personal and authentic.
Share video and photos of your business,
your community and your customers.
about an hour ago · Like · Comment · Share 1 hour ago Like · Comment · Share
Fans love “sneak-peeks” about new products and news. You Create fun, engaging conversations with clear calls-to-action.
should also post photos, videos, recipes and anything else that Ask questions and reward responses. If someone posts
gets people talking. something you love, repost it and respond personally to them.
Allow your fans to post directly to your wall with questions,
feedback and compliments.
Write a comment…
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Post special offers just for your Facebook fans, like discount When you engage your fans in a genuine dialogue,
codes and exclusives on new products. Offer a special code transparency is very important. Remember this is
and/or create a Facebook Check-in Deal that can only be a conversation, so listen and respond, and address
redeemed in your store. negative feedback honestly and openly.
Jasper’s Market
Happy Valentine’s Day, Facebook fans! Stop by tomorrow
from 10 am - 1pm for a special chocolate treat when you
say the secret code “willy wonka”. We’ll also offer 20% off all
purchases through our special Facebook Check-in Deal.
1 hour ago Like · Comment · Share
35 people likes this.
Write a comment…
Tip
Get updates on your page’s activity
Stay connected to your Page with on-site notifications and emails of fan activity. To customize your settings, visit your page, click the “Edit Page”
button in the top right corner, and select “Your Settings” from the left column menu.
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Create a schedule and a regular rhythm for your postings Start with who you know
and consider posting at specific times when engagement is
highest. You can also create weekly features that encourage Use your existing email lists, direct mail and personal
participation. (See the sample conversational calendars at the contacts to promote your Page and begin building your
end of this guide.) fan base. Ask your contacts to like your Facebook Page to
stay connected to your business for updates.
Write a comment…
Tip
Keep your Facebook posts fresh too! Download the Facebook app for your smartphone, and update your business page when you’re away from
your computer.
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Write a comment…
10
LIKE US ON
Like
FACEBOOK
Jasper’s Market
Encourage physical check-ins at your business
We’re getting wild at Jasper’s! Come visit us this week
and check-in on Facebook and unlock a great deal for
When people check-in at your business, the post will appear in
30% off all Alaska Salmon. This week’s Copper River
their friends’ News Feeds and provide additional exposure for
beauties will go fast!
your business.
1 minute ago Like · Comment · Share
Write a comment…
Facebook offers tools to help you analyze what’s happening on your Facebook Page so you can monitor key metrics, get insights
about who visits your Page and what they do on it, and develop a plan to get more fans and increase interactions. Download the
Facebook Insights Guide for an in-depth look at how to use the free tools available to you on Facebook.
3,000
2,000
1,000
Resources
Now you have the tools and knowledge you need to make the most of your Facebook business Page. So start connecting with your
customers today! For more detailed information on creating your Page or marketing on Facebook in general, visit our Facebook Pages
Manual and Facebook Marketing Solution Guide to Facebook Ads .
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To keep your Facebook fans engaged with your Page, create a posting plan,
or Conversational Calendar. Here’s how a local concert venue might approach it:
Sunday March 6th Tuesday March 8th Thursday March 10th Saturday March 12th
Who’s rocking The Bridge this The Sampsons pre-sale is Seventy years ago, Robert We’ve still got a few tickets left
week? The Shenanigans on 3/12, happening right now! Text Zimmerman entered the world for the Shenanigans show. Still
Sunday Monday Tuesday Wednesday Thursday Friday Saturday Josh Jeet on 3/11 and the Ravens SAMS to 414411 to get your with something to say. Who’s haven’t heard their amazing
on 3/9. Tickets are going fast! pre-sale code! Robert Zimmerman? None Alt Country sound? Click HERE
Theme: Theme: Theme: Theme: Theme: Theme: Theme: other than the legend Bob for a free download of
Concert Ticket Featured Artist Today in Sneak Encore Dylan! “Roadsong Blues”.
Calendar Giveaway Event Spotlight Rock Peak
Today is Tickets Tuesday! What Thirty years ago, Creedence The Ravens are in the house
was the most amazing concert Clearwater Revival played five tonight! Here’s a photo of
you experienced at The Bridge magical nights here – all sold drummer Rex Monty setting up
in 2010? Tell us here, and one out. We shot these photos for the sound check. Show
lucky winner will get two backstage on the last night. starts at 7 pm - come check ‘em
tickets to Saturday’s out!
Shenanigans show.
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To keep your Facebook fans engaged with your Page, create a posting plan,
or Conversational Calendar. Here’s how an online retailer might approach it:
Want to bring some panache Spring Cleaning? Everyone Last Day to save an What are your best
to your pho?!! We love the deserves sparkle in the additional 10% on all decorating tips for the
Recognize these patterns? Fan exclusive! It’s Giveaway If you’re lucky enough to be
They’re all ikat prints, the Wednesday, so weigh in to plotting a warm-weather
crux of our newest home win. Which room in your getaway, don’t pack those
collection. Ikats date back house is most in need of a bags until you see the
centuries and are created by makeover? We’ll choose one thoroughly modern luggage
tying and dying lengths of lucky winner for a $500 Home we love. Through Saturday,
yarn before weaving. by Design gift certificate. shipping is free on all
Beautiful! luggage!
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To keep your Facebook fans engaged with your Page, create a posting plan,
or Conversational Calendar. Here’s how a local yoga studio might approach it:
Theme: Theme:
Power up your week! Weekly Groovin’ Giveaway
Additional Resources: