WE STARTED AS TWO FRIENDS WHO

LOVED TO CLIMB AND BUILD GEAR.

TODAY, WE ARE ONE OF THE LARGEST
CLIMBING RETAILERS.
The goal is to bring out the
free spirited, curious, nature
loving athletes.
BOL D .
SHOWING AN ABILITY TO TAKE RISKS;
CONFIDENT AND COURGageous.
RU G G ED .
UNABLE TO BEND OR BE
FORCED OUT OF SHAPE.
OR GA NIC.
RELATING TO, OR DERIVED
FROM, LIVING MATTER.
THE EXPERIENCE SHOULD MAKE PEOPLE
WANT TO GET ACTIVE AND HAVE FUN.
OUR M I SSI O N
bring out the free-spirited, curious,
nature-loving athletes.
BRANDMARK
THE BRANDMARK CAN STAND ALONE
OR BE USED IN THESE LOCKUPS. the
skull represents the neanderthal
nature of climbing.
LOGOTYPE
THE LOGOTYPE EMBODYS THE RUGGED
AND BOLD LOOK OF ASCENTION.
SI G NaT U R E
THE SIGNITURE CAN BE USE INTO LOCKUPS
AS SHOWN BELOW. THE TYPEFACE SHOWS
THE ORGANIC FEEL OF ASCENSION BECAUSE
OF THE FREE FLOWY STROKES.

Just monkeying around

PATtE R NS/ G R A P H I C E L E MENT S
THE MONKEY PATtERN IS USED AS A BACKGROUND TEXTURE AND
SHOWs THE ORGANIC AND FREESPIRTED SIDE OF ASCENTION.
T Y PO G R AP H Y
THE FIRsT TYPEFACE IS USE FOR THE

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WORKMARK. THE SECOUND TYPFACE IS
USED FOR THE SIGNITURE.

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 CO L O R PAL L E T
THE COLOR PALLET HELPS GIVE ASCENTION
An EARTHY, ORGANIC FEEL.

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