Cow & Gate Consumer Connections LEADE RS IN UK BAB Y FEED ING E V E RY 2 M I N U T E S A U K BA B Y I S B O RN INTO O NE O F O UR BA B Y C L U B S T H E PA C E O F C H A N G E I S A C C E L E RAT I N G CRM O F TH E FUTURE WILL NOT BE ANYTHING LIKE CRM O F TH E PAS T M O B I L E F I RS T CALLING DR GO O GLE MUMS LIKE ME A PPS E A RN A PLA CE IN M U M S ’ L I VE S H AVE A CO MPELLING S T O RY FEED THEIR FUTURE B E I N S PI RI N G B E RE L E VA N T BE USEFUL BE USEFUL B E E F F O RT L E S S ( B E W H E RE T H E Y A RE ) B E E F F O RT L E S S ( S E A M L E S S E X PE RI E N C E ) CH ANGING TH E WAY WE WO RK