CREATI

VEBRI
EF

Cl
i
entName:
MarTi
ciEnt
erpr
ise

Pr
ojectName:
LogoandBusi
nesscar
dDesi
gnf
or"
MarTi
ciEnt
erpr
ise"

Dat
e:May21,
2020

Pr
oduct
:

(
Whati
sthescopeoft
heassi
gnment
?)

Todesi
gnacompanyLogo

Wi
that
leastabusi
nesscar
d

TheObj
ect
ives

(
Whatar
ethebusi
nessandmar
ket
ingobj
ect
ivesoft
hepr
oject
?Shor
t-v
s.l
ong-
ter
m?)

Shor
t:

Toof
ferqual
i
tywheni
tcomest
oconst
ruct
ionandConsul
tancyser
vices.

Toof
ferpr
ofessi
onal
adv
icet
ocl
i
ent
sforanyconst
ruct
ionr
elat
edneed.

Todel
i
verconst
ruct
ionpr
oject
sint
imeandwi
thi
ncl
i
ent
sbudget
.

Tof
ocusoncol
l
abor
ati
onandof
fercust
omersat
isf
act
ion.

Long:

Todr
ivet
heconst
ruct
ioni
ndust
ryt
owar
dssust
ainabi
l
ity
.

Tor
aiset
hef
utur
e'sbestconst
ruct
ionwor
kfor
cet
hrought
rai
ning.

Toof
ferv
aluef
ormoneyt
othecl
i
ent
.(Cl
i
entget
swhathepay
sfor
)

ThePr
oduct

(Whatar
ethedi
sti
ngui
shi
ngchar
act
eri
sti
csoft
hepr
oductt
hatar
eexpect
edt
obe
communicat
ed?
)

Qual
i
tydel
i
ver
yofbui
l
dingpr
oject
s
Ti
mel
ydel
i
ver
y.

Costmi
nimi
zat
iont
omeetcust
omer
'sbudget

Maxi
mizi
ngcust
omersat
isf
act
ionbydel
i
ver
ingv
aluef
ormoney

Pr
otect
ingt
heenv
ironmentt
hroughsust
ainabl
econst
ruct
ionmet
hods.

TheTar
getAudi
ence

(
Whatar et
hedemogr
aphi
cs,
psy
chogr
aphi
cs;buy
ingandusagehabi
ts;v
alues,
att
it
udesand
l
i
fest
yles?)

Thetargetaudi
enceare:Pr
opertydev
elopers,i
ndi
vi
dualsinneedofhousesorhomes, gener
all
y
anyone,oranyorgani
zat
ioninneedofprofessi
onalconst
ruct
ionandEngineer
ingconsult
ancy
ser
v i
ces.

Speci
fi
cs

(
Pref
err
ed/unwant
edcol
our
s,t
ype,
shapes,
….?
)

Pr
efer
redcol
our
:Li
ghtBl
ue(
Prof
essi
onal
),Gr
een

Unwant
ed:
Yel
l
ow,
Orange,
pink,
pur
ple,
andany
thi
ngi
nfor
mal
.

Somethi
ngtodepictmoder
ndaytr
endinconstr
uct
ion,
forexampl
e;ani
coni
cbui
l
dingl
i
keBur
j
Khal
i
fa,JedahTowers,
Petr
onasTower
s,etc.

Tobeused

(
someoft
het
hingsonwhi
ch/wher
ethedesi
gni
stobeused.
)

Thedesi
gnistobeusedonLett
erheads,
Posters,Si
gnboards,
Busi
nesscar
ds,
Cal
endar
s,
Stamps,
sti
cker
s,andanyot
hercompanyr el
atedproper
ty.

Whoi
syourcompet
it
ion

(
Ment
ionanyot
herf
ir
msdoi
ngt
hesameorr
elat
edki
ndofser
vices.
)

ConsideranyConstr
uct
ionandConsul
tancyf
ir
m orCompanyi
nUganda'
sconst
ruct
ioni
ndust
ry
andInternat
ional
l
yasacompetit
or.
Speci
fi
cal
l
y,ROKO,
SpanCont
ract
ors,
Ether
eal
Associ
ates,
Ori
on,
Sey
ani
Brot
her
s,Ambi
ti
ous,
Ki
ru.