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The Internationalization of Small and Medium-Sized Firms: Springer 2005 DOI: 10.1007/s11187-005-5333-x
The Internationalization of Small and Medium-Sized Firms: Springer 2005 DOI: 10.1007/s11187-005-5333-x
C Springer 2005
DOI: 10.1007/s11187-005-5333-x
knowledge, skills and processes. Levinthal and Hypothesis 1: A firm’s international learning
March (1993) indicated that exploitation by itself effort is positively related to its internation-
may not be sufficient in the long run to maintain alization intent.
a competitive advantage, since the environment in
which an organization operates changes over Few researchers have examined how a firm’s
time. Therefore, we conceptualize organizational overall learning orientation affects its willingness
learning effort as the extent of effort to both to further internationalize. We argued that inter-
exploit existing knowledge and to explore for new national learning effort should increase a firm’s
knowledge. Such effort may be aimed at learning propensity to further invest in cross-border activ-
inside home country borders (that is, domestic ities. In order to examine the impact on future
learning effort) or outside these borders (that is, internationalization of how much emphasis a firm
international learning effort). places on learning activities in general, we also
We hypothesize that international learning examined the effects of domestic learning effort
effort has a positive impact on a firm’s propen- on a firm’s internationalization intent. We suggest
sity to expand cross-border activity. Several a positive relationship between domestic learning
arguments may be given for such positive rela- effort and the propensity to internationalize
tionship. First, when firms get more comfortable further. The arguments are similar to the rationale
with the particular situations encountered in given for the first hypothesis.
foreign markets, the uncertainty related to further First, as firms intensively engage in learning
increasing the intensity and scope of international activities with regard to the domestic market, the
activities may diminish. Eriksson et al. (1997) uncertainty embedded in further internationaliza-
posited that, over time, knowledge about foreign tion may decrease. That is, a firm that spends sig-
markets may reduce perceptions of the cost of nificant time in updating its knowledge base with
further internationalization, which may lead to regard to competitors in the domestic market or
more intense commitment to those markets. Also, domestic regulations, may take on a “learning
in their study on how U.S. small firms perceive attitude,” which involves a continuous search
export activities, Ogbuehi and Longfellow (1994) about how to adapt to novel situations. In other
suggested that as firms get more information words, by emphasizing domestic learning activi-
regarding foreign markets through accumulated ties, the firm may indirectly become more knowl-
export experience, they become more com- edgeable and confident about how to learn from
mitted to engage in further export activities and its current and potential stakeholders (for example,
emphasize more the importance of company personnel, customers or suppliers) in the domestic
growth. market. This confidence may decrease the
Second, the more knowledge a firm has gained uncertainty embedded in further international
through intensive learning efforts, the more willing expansion, especially when potential employees,
it will be to utilize and exploit this knowledge customers, and suppliers in new foreign markets
through subsequent international activity. In other share business and/or cultural characteristics with
words, the more intensively a firm engages in those encountered in domestic activity.
activities aimed at updating its current knowledge Second, we argue that knowledge obtained
base with regard to foreign markets, the greater its from domestic learning may increase the potential
store of foreign market knowledge will be, so that return from increased future cross-border activity,
the return from acting upon new foreign invest- and therefore increase the propensity to engage in
ment opportunities is enhanced. Also, more such activity. In other words, we believe that as
intense, repetitive processing of foreign market firms acquire knowledge in their domestic market,
knowledge may improve the efficiency of infor- their knowledge base may expand such that it
mation retrieval in new but similar international provides the firm with better insights into how
environments, and therefore increase the propen- to leverage future cross-border activities. For
sity to expand cross-border activity (Cohen and instance, when a domestic retail chain becomes
Levinthal, 1990; Autio et al., 2000). Therefore, we more experienced in expanding its domestic activ-
present the following hypothesis: ities through the creation of multiple stores in a
412 Dirk De Clercq et al.
short period of time, ideas relevant to solving ties and solutions outside the realm of their current
international issues such as how to start-up and activities (McDougall et al., 1994; Lumpkin and
manage a new local distribution network in a Dess, 1996). Decisions with regard to international
foreign country may become more accessible to expansion imply a high level of uncertainty as the
the firm, and the expected success of international firms enter physically or culturally distant markets
activities may increase. Thus, we hypothesize: or become more dependent on revenues generated
in markets different from the more familiar
Hypothesis 2: A firm’s domestic learning effort
domestic market (Calof and Viviers, 1995). Since
is positively related to its internationaliza-
firms high in entrepreneurial orientation are
tion intent.
willing to undertake risky decisions (Miller, 1983;
In contrast to the behavioral view which Lumpkin and Dess, 1996), they may more readily
focuses on the impact of organizational experience accept the uncertainty embedded in further
and knowledge on a firms’ internationalization increasing cross-border activity. Furthermore, we
intent, the new venture theory of internationaliza- argue that the perceived uncertainty in foreign
tion focuses on the role of firms’ competencies in markets may be overcome by exchanging infor-
driving future cross-border activity. This theory mation with organizations who are more familiar
builds upon the strategic choice view of organi- with the specific local context (Acs et al., 1997;
zational decision making as it focuses on the Zaheer and Mosakowski, 1997). Therefore, when
firm’s pursuit of specific goals as an important a firm proactively seeks for additional foreign
motive for the pace and direction of internation- suppliers, customers, and alliance partners (e.g.,
alization (Child, 1972). More specifically, a firm existing multinationals) in a given country, a firm
may decide to increase its international activities may overcome the uncertainty that arises when
when this strategic action is consistent with the increasing the intensity of its activities in that
resources and capabilities available to the firm market.
(Barney, 1991; Baird et al., 1994). Also, prior Second, we argue that, all else being equal,
research has suggested that a firm’s strategic direc- firms high in entrepreneurial orientation are a in
tion may have firms skip or compress stages in the better position to take advantage of additional
internalization process and contribute to the foreign opportunities, and therefore will be more
decision to rapidly increase the scope of foreign willing to act upon such opportunities. For
activities (Sullivan and Bauerschmidt, 1990; Wolff instance, the notion of proactiveness reflects the
and Pett, 2000). firm’s propensity to undertake a continuous search
We extend the new venture theory of interna- for opportunities, especially opportunities that do
tionalization by examining the effects of entre- not pertain to the firm’s current activities.
preneurial orientation on a firm’s intent to further Therefore, a proactive firm may monitor environ-
expand its cross-border activities. Consistent with mental changes in a variety of countries on a
prior research, we define entrepreneurial orienta- frequent basis, even if it has not undertaken any
tion as the combined level of a firm’s innovation, formal business transactions in those countries
proactiveness, and risk-seeking (Miller, 1983; yet or does not intend to do so in the short
Lumpkin and Dess, 1996). We argue that a firm’s term (Lumpkin and Dess, 1996). However, when
entrepreneurial orientation will affect plans for environmental changes beneficial to a firm’s
extending internationalization. More specifically, (increased) activities in those countries do arise
we posit that firms that are higher in entrepre- (for example, the legal restrictions on foreign
neurial orientation have a higher propensity to direct investment become much more flexible),
expand their cross-border activities in terms of the such a firm may be confident that it can leverage
scope of their foreign markets or the intensity of the knowledge gained from its prior screening
activities within a foreign market. activities and, therefore, decide to expand its
First, in contrast to the behavioral view of inter- cross-border activities. Similarly, the degree of
nationalization, the notion of entrepreneurial ori- innovative activity may also increase the firm’s
entation suggests that some firms are more willing potential to leverage its existing capabilities by
than others to continually search for opportuni- increasing the intensity of its activities in current
The Internationalization of Small and Medium-Sized Firms 413
domestic learning effort in a manner consistent that is, the propensity to further expand cross-
with our operationalization of international border activities given the current level of these
learning effort. We employed similar activities to activities. We operationalized current degree of
assess domestic exploitation and exploration as in internationalization (that is, pertaining to the year
the international setting. Again, factor analysis 1999) similarly to internationalization intent. The
indicated that the exploitation and exploration Cronbach’s alpha for this measure was 0.81.
items could be productively combined into a Current sales volume (control variable): We
single domestic learning scale (with an alpha of included the firm’s total current sales as a control
0.92). On a scale from one to five, responses variable in our model. The behavioral theory
ranged from 1 to 4.75 with a mean of 3.10 (see suggests that performance level or past success
Table I). Confirmatory factor analysis revealed may diminish risky strategic actions, such as
that all 12 “domestic” items had factor loadings expansion of international activities (Cyert and
higher than 0.35, demonstrating good convergent March, 1963). Firms’ sales (calculated in Euro)
validity. in 1999 may be seen as a proxy of firms’ relative
Entrepreneurial orientation (independent vari- market power or accumulated success.
able): We used the five-item scale developed and Industry (control variable): We also controlled
validated by Miller (1983) to gauge a firm’s entre- for industry sector since firms in certain industries
preneurial orientation. The items capture the may be more inclined to internationalize than in
firm’s innovation, proactiveness, and risk taking. other industries based on, for example, the
This measure had a Cronbach’s alpha of 0.65, level of domestic and global competition within
which is marginally lower than the cut-off value the industry, or the extent to which the product
of 0.70 suggested by Nunally (1978). However, can or needs to be adapted to foreign markets.
researchers in entrepreneurship have argued that We assigned the firms to seven categories
the construct “entrepreneurial orientation” is made corresponding with seven SIC divisions (agricul-
up of dimensions that do not always covary ture, construction, manufacturing, transportation,
(Lumpkin and Dess, 1996); thus, the result we got wholesale trade, retail trade, and service). The
on this measure is to be expected. On a scale from different industries were coded with dummy
one to five, responses ranged from 1.71 to 5.00 variables.
with a mean of 3.22 (see Table I).
Current degree of internationalization (control
4. Results
variable): We also controlled for a firm’s current
degree of internationalization as our model intends An analysis of the bivariate correlation coeffi-
to capture a change in international commitment, cients provides some interesting results (Table I).
TABLE I
Variable means, standard deviations, ranges, coefficients alpha, and correlations (with p-values) among the variables
1 2 3 4 5 6
First, international learning effort and domestic engage in international activities compared to
learning effort are strongly positively correlated, firms that have been less international so far. We
which indicates that learning activities pertaining also regressed a difference score for degree of
to international versus domestic markets are internationalization (that is, internationalization
complementary rather than substitute activities. intent minus current degree of internationalization)
Second, for both the foreign and domestic against our independent variables and control vari-
markets, organizational learning effort is posi- ables. The nature of the results was similar to the
tively correlated with entrepreneurial orientation; findings reported in Table II. Second, we found a
this suggests that firms that are proactive and mildly negative relationship between a firm’s sales
willing to take risks invest much energy in activ- volume and internationalization intent. Finally, we
ities aimed at learning about new and existing found no significant relationships between the
markets. industry group and internationalization intent.
All hypotheses were tested using multiple
regression analysis. The results are summarized in
5. Discussion
Table II. We found strong support for Hypothesis
1: the relationship between international learning The positive relationship between international
effort and internationalization intent is positive learning effort and internationalization intent indi-
and significant. We found no support for cates that efforts aimed explicitly at knowledge
Hypothesis 2. In fact, we found a weak but renewal and exploitation with regard to specific
negative relationship between domestic learning foreign markets and the internationalization
effort and internationalization intent. Finally, we process in general increase the propensity to
found support for Hypothesis 3: all else being expand cross-border activities. As mentioned
equal, firms with a high entrepreneurial orienta- earlier, the rationale for this positive relationship
tion are more likely to further internationalize than may lie in the role of foreign knowledge in dimin-
firms low in entrepreneurial orientation. ishing the uncertainty embedded in international
The inclusion of the control variables provided expansion, or in increasing the willingness to
the following results. First, and not surprisingly, leverage this knowledge in additional cross-border
we find that firms that have already a high degree activities. The quantitative support for this rela-
of internationalization are more willing to further tionship was also confirmed by the exploratory
interviews with some of the sampled firms. For
instance, Sarens, a firm active in renting and
TABLE II
selling movable cranes for the construction sector,
Regression results
had developed deep organizational knowledge
Dependent variable → Internationalization with regard to safety regulations and planning of
intent construction projects in countries that were geo-
graphically close to the domestic market. This
H1: International learning effort –0.119**
knowledge motivated the firm, then, in further
H2: Domestic learning effort –0.076*
H3: Entrepreneurial orientation –0.077* competing for large-scale projects worldwide; that
Current degree of internationalization –0.858*** is, even for unknown distant countries, the firm’s
Current sales volume –0.072* top management believed that the specific knowl-
Construction (SIC division C)1 –0.051 edge of individual workers and the organizational
Manufacturing (SIC division D)1 –0.037
know-how was strong enough to bring such
Transportation (SIC division E)1 –0.044
Wholesale trade (SIC division F)1 –0.005 projects to a successful end.
Retail trade (SIC division G)1 –0.054 We extended prior research that examined the
Service (SIC division I)1 –0.030 effect of learning on future international activi-
Adjusted R 2 –0.812 ties (for example, Caloff and Viviers, 1995;
F-value (11,80) 36.63**
Burpitt and Rondinelli, 2000) by examining the
*** p ≤ 0.01; ** p ≤ 0.05, * p ≤ 0.10; one-tailed tests. combined effect on the intent to further interna-
1
The base industry is Agriculture, forestry and fishing (SIC tionalize of learning activities undertaken in
division A). foreign markets and in the domestic market.
416 Dirk De Clercq et al.
Interestingly, we observed no support for the tional players (Acs et al., 1997). Consequently,
hypothesis that domestic learning effort is posi- entrepreneurially-oriented firms may experiment
tively related to plans to increase international more freely and thereby be more willing to adopt
activities. As may be observed in Table II, we an “international orientation.” Our exploratory
found that the relationship between a firm’s interviews also provided support for the positive
domestic learning effort and its internationaliza- effect of entrepreneurial orientation on future
tion intent is mildly significant but in the opposite internationalization. For instance, Arplama, a
direction as hypothesized. One possible explana- family-owned domestic supplier of accessories to
tion for this finding is that cross-border activity car manufacturers underwent a drastic change
asks for information specifically related to the when the firm’s management came under control
foreign market or the internationalization process; of the second generation. Specifically, the firm’s
that is, knowledge renewal and development in the focus changed from being a domestic niche player
domestic market may be too “general” to reduce with only limited international activities to
uncertainty associated with overseas investments. becoming an innovative company with strong
Another explanation is that organizations are international growth objectives. As a result, the
boundedly rational; that is, their ability to process more “entrepreneurial” second generation man-
information efficiently is limited (March and agement changed the firm’s scope from being
Simon, 1958). More specifically, even if the will- mainly a local supplier towards being a global
ingness to undertake future international activities player with production units in both Belgium and
depends in part on intense and repetitive pro- Germany and sales units in various countries
cessing of knowledge pertaining to both the including the US.
foreign and domestic markets, the knowledge Further, we found that a firm’s current sales
gained from activities in the domestic market may volume is negatively related to its international-
require more time to be assimilated in order to be ization intent. This finding is somewhat surprising
useful for future internationalization. However, the because one could expect that a higher level of
interesting aspect of our results is that the level (financial) resources may enhance a firm’s capa-
of domestic learning effort was found to have a bility to overcome the costs related to future inter-
negative rather than neutral effect on the intent to national activities (Barney, 1991; Baird et al.,
further internationalize. In other words, we found 1994). Also, prior research has argued that beyond
that too much of a focus on learning aimed at the learning motives, economic factors such as the
domestic market may actually diminish the firm’s financial success of a firm’s prior international
attention to future internalization possibilities. experience are important for explaining the
Our results regarding the positive relationship propensity of small firms to continue exporting.
between entrepreneurial orientation and interna- One explanation for our results regarding the role
tionalization intent complements prior research of sales volume may be found in the behavioral
that looked at the effect of a firm’s entrepreneurial theory of the firm (Cyert and March, 1963), in that
character on organizational performance (Lumpkin this theory posits that firms avoid uncertainty
and Dess, 1996). In this study we argued that unless certain shortfalls (such as lack of market
entrepreneurial orientation may reflect the firm’s power) motivate intensive search activities. In
strategic choice to further expand cross-border other words, firms with stronger sales may be less
activities, all else being equal. In other words, sub- likely to undertake searches for new risky strategic
stantial and successful presence in foreign markets actions (Cyert and March, 1963; Miller and
may partly depend on a firm’s moving proactively Leiblein, 1996). On the other hand, firms lagging
into new markets or taking on an innovative and in sales or market power may be more willing to
risk-seeking posture. The bias-for-action that is take the risks of investing in expanding foreign
suggested within an entrepreneurial orientation operations (Cyert and March, 1963).
may help overcome the general reluctance to Finally, we did not find significant effects
change associated with cross-border activities for any of the industry variables. This may be
(Aldrich, 1979) as well as stimulate the willing- surprising since one could expect that some indus-
ness to build partnerships with existing interna- tries are characterized by “more internationaliza-
The Internationalization of Small and Medium-Sized Firms 417
tion” compared to other industries. One of the We acknowledge that our study has some
possible reasons for our results is that since we limitations that need to be taken into account when
had 92 cases and 7 industries (and therefore about interpreting the results. Given the lack of public
13 observations on average per industry), the sta- data on virtually all of the key variables, we relied
tistical power to detect a difference from such a mostly on self-reported data. Although many of
small number was quite low. Perhaps more impor- our constructs may perhaps best be measured by
tantly, we were looking to explain the change in a survey instrument, outside proxies for organi-
internationalization extent in each of these indus- zational learning effort and entrepreneurial orien-
tries – that is, we predicted internationalization tation could complement our data and need to be
intent while controlling for current degree of inter- pursued whenever possible. Further, obtaining
nationalization. We could therefore expect to see information from multiple respondents for each
few effects of industry on the amount of change firm could have helped to demonstrate the validity
in internationalization (i.e. when predicting inter- of the data. In order to guard against some of these
nationalization intent and controlling for current limitations, we used previously validated scales
degree of internationalization) but rather to find wherever possible (for example, entrepreneurial
correlations between industry and the absolute orientation, internationalization intent). In terms
extent of internationalization. Additional analyses of the external validity of our study, our narrow
indeed showed a positive correlation between focus on one small country, Belgium, calls into
internationalization intent and the manufacturing question the applicability of our results to other
industry category (r = 0.35; p < 0.001) and a domains. However, we have no reason to believe
negative correlation between internationalization that the principles upon which the theory for our
intent and the retail trade (r = –0.23; p < 0.05) and hypotheses were built should operate any more
service (r = –0.22; p < 0.05) industry categories. fully in Belgium than in other moderate-sized
countries. Finally, one could argue that our results,
despite the relatively small sample size, attests to
6. Conclusion
the robustness of the obtained results, in that they
The results of this study may clarify the factors made the statistical tests used in this study con-
leading to or inhibiting additional international servative.
activity among small firms in an economy with Future researchers may examine the process
limited domestic opportunities for growth. Our through which entrepreneurial orientation helps to
results suggest that intensive knowledge renewal overcome organizational fear of intensive cross-
and exploitation regarding foreign markets and the border activity. Further, the factors which cause
internationalization process itself may increase highly entrepreneurial firms to fail in foreign
internationalization by affecting the perceptions of markets could be studied. Although we empha-
opportunities offered by further international sized the beneficial effects of entrepreneurial
expansion. Also, firms that engage in radical inno- actions, such actions often fail. Future research
vation, undertake bold, aggressive actions, or are should include both surviving and non-surviving
willing to assume risks, may be more likely to firms. For instance, one could examine whether
develop a long-term, substantial presence in the the pitfalls for firms with an entrepreneurial ori-
international arena, compared to firms that are entation are the same as they are for firms that
more reactive or conservative. Finally, our results proceed cautiously and incrementally. Finally, the
suggest that international and domestic learning inclusion of firm performance as an outcome
activities are complementary: they tend to covary, variable would be interesting; that is, when and
and they tend to be related in the same ways with how is learning actually converted to competitive
entrepreneurial orientation; however, our results advantage and what factors might inhibit such
also suggest that firms that invest in domestic conversion in foreign markets is an interesting
learning activities, as opposed to international area for future research efforts.
learning activities, may be less likely to interna-
tionalize further; this may ultimately hamper firm
success in the long term
418 Dirk De Clercq et al.
Appendix1
Internationalization intent. Please give the following information regarding your international activities as you envision them in
2004:
01. Total revenues ___________; Revenues outside Belgium ___________.
02. Percentage of employees who spend significant time in activities pertaining to international markets: ___________%.
03. Which of the following (groups of) countries will belong to your international markets (Netherlands, Luxembourg, France,
Germany, UK, Other EU countries, Other countries outside the EU, North-America, South-America, Asia, Africa, Australia)?
Please circle all those that are appropriate.
International learning effort. Please indicate the extent to which your firm undertakes significant effort in:
01. Exploiting current internal procedures regarding your international activities.
02. Exploiting current reward systems regarding your international activities.
03. Developing new internal procedures regarding your international activities.
04. Developing new reward systems regarding your international activities.
For your most important foreign market, please indicate the extent to which your firm undertakes significant effort in:
01. Exploiting current knowledge regarding local competitors.
02. Exploiting current knowledge regarding local cooperative agreements in your industry.
03. Exploiting current knowledge regarding local laws that affect your business.
04. Exploiting current knowledge regarding local business norms in your industry.
05. Developing new knowledge regarding local competitors.
06. Developing new knowledge regarding local cooperative agreements in your industry.
07. Developing new knowledge regarding local laws that affect your business.
08. Developing new knowledge regarding local business norms in your industry.
Domestic learning effort. Please indicate the extent to which your firm undertakes significant effort in:
01. Exploiting current internal procedures for managing the domestic market.
02. Exploiting current reward systems regarding your domestic activities.
03. Exploiting current knowledge regarding domestic competitors.
04. Exploiting current knowledge regarding domestic cooperative agreements in your industry.
05. Exploiting current knowledge regarding domestic laws that affect your business.
06. Exploiting current knowledge regarding domestic business norms in your industry.
07. Developing new internal procedures for managing the domestic market.
08. Developing new reward systems regarding your domestic activities.
09. Developing new knowledge regarding domestic competitors.
10. Developing new knowledge regarding domestic cooperative agreements in your industry.
11. Developing new knowledge regarding domestic laws that affect your business.
12. Developing new knowledge regarding domestic business norms in your industry.
Entrepreneurial orientation. Please indicate the extent to which the following characterizes your firm’s activities:
01. Our firm spends more time on long term R&D (3+ years) than on short term R&D.
02. Our firm is usually among the first to introduce new products in the industry.
03. Our firm rewards taking calculated risks.
04. Our firm shows a great deal of tolerance for high-risk projects.
05. Our firm uses only “tried and true” procedures, systems, or methods.
06. Our firm challenges, rather than responds to its major competitors.
07. Our firm takes bold, wide-ranging strategic actions rather than minor changes in tactics.
Current degree of internationalization. Please give the following information regarding your international activities in 1999:
01. Total revenues ___________; Revenues outside Belgium ___________.
02. Percentage of employees who spent significant time in activities pertaining to international markets:___________%.
03. Which of the following (groups of ) countries belonged to your international markets (Netherlands, Luxembourg, France,
Germany, UK, Other EU countries, Other countries outside the EU, North-America, South-America, Asia, Africa, Australia)?
Please circle all those that are appropriate.
1
The learning effort items and the entrepreneurial orientation items were all on one-to-five scales.
The Internationalization of Small and Medium-Sized Firms 419