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MC090410137 : Muhammad Soban Badar 90


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Quiz Start Time: 07:52 PM

Question # 1 of 15 ( Start time: 07:52:46 PM ) Total Marks: 1


Which one of the following refers to number of times the audience is exposed to an advertisement message?

Select correct option:

Reach

Frequency

Scheduling

Coverage

MC090410137 : Muhammad Soban Badar 88


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Quiz Start Time: 07:52 PM

Question # 2 of 15 ( Start time: 07:53:54 PM ) Total Marks: 1


Which one of the following types of advertising promotes products, services or ideas with the expectation of making a
profit?

Select correct option:

Product advertising

Commercial advertising

Non-commercial advertising

Action advertising

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MC090410137 : Muhammad Soban Badar 87


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Quiz Start Time: 07:52 PM

Question # 3 of 15 ( Start time: 07:55:17 PM ) Total Marks: 1


Which section of the marketing plan states: “Why a particular segment of total market is growing or declining”?

Select correct option:

Competitive Situation

Distribution Situation

Product Situation
End user situation

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MC090410137 : Muhammad Soban Badar 89


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Quiz Start Time: 07:52 PM

Question # 4 of 15 ( Start time: 07:56:41 PM ) Total Marks: 1


Which one of the following is NOT a component of a product?

Select correct option:

Quality

Design

Credit term

Packaging

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MC090410137 : Muhammad Soban Badar 88


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Quiz Start Time: 07:52 PM

Question # 5 of 15 ( Start time: 07:57:24 PM ) Total Marks: 1


Which promotion mix ingredient costs considerably more than advertising to reach one person but can provide more
immediate feedback?

Select correct option:

Publicity
Sales Promotion

Personal selling

Public relations

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MC090410137 : Muhammad Soban Badar 89


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Quiz Start Time: 07:52 PM

Question # 6 of 15 ( Start time: 07:58:25 PM ) Total Marks: 1


All of the following are the disadvantages of radio advertising, EXCEPT:

Select correct option:

Less Coverage

Target duplication

Overloading of ads

Mobility

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MC090410137 : Muhammad Soban Badar 88


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Quiz Start Time: 07:52 PM

Question # 7 of 15 ( Start time: 07:59:56 PM ) Total Marks: 1


What is the task of a copywriter?

Select correct option:

Writing ads for different media

Evaluate marketing date

Editing and re writing copy

All of these

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MC090410137 : Muhammad Soban Badar 89


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Quiz Start Time: 07:52 PM

Question # 8 of 15 ( Start time: 08:01:21 PM ) Total Marks: 1


Which of the following tools is mostly costly but has less per audience cost than all tools?

Select correct option:

Advertising

Public Relations

Publicity

Sale Promotion

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MC090410137 : Muhammad Soban Badar 89
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Quiz Start Time: 07:52 PM

Question # 9 of 15 ( Start time: 08:02:04 PM ) Total Marks: 1


Which one of the following is NOT part of a marketing plan?

Select correct option:

Allocation of resources

Identify ways to achieve targets

Provide assessment of current situation & position

Sales force opinion

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MC090410137 : Muhammad Soban Badar 89


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Quiz Start Time: 07:52 PM

Question # 10 of 15 ( Start time: 08:03:30 PM ) Total Marks: 1


Which one of the following components gives Vague & diffused message about product?

Select correct option:

Focused

Utilitarian

Non specific


Service scheme

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MC090410137 : Muhammad Soban Badar 88


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Quiz Start Time: 07:52 PM

Question # 11 of 15 ( Start time: 08:03:54 PM ) Total Marks: 1


Which one of the following is NOT an ingredient of a Promotion mix?

Select correct option:

Direct marketing

Sales promotion

Warehousing

Advertising

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MC090410137 : Muhammad Soban Badar 89


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Quiz Start Time: 07:52 PM

Question # 12 of 15 ( Start time: 08:05:10 PM ) Total Marks: 1


Which of the following appeals used in advertising that is directed to audience for a social cause?

Select correct option:

Rational
Moral

Emotional

Economical

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MC090410137 : Muhammad Soban Badar 87


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Quiz Start Time: 07:52 PM

Question # 13 of 15 ( Start time: 08:05:33 PM ) Total Marks: 1


Which one of the following is the example of interactive advertising?

Select correct option:

TV

Radio

Cable

Internet

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MC090410137 : Muhammad Soban Badar 89


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Quiz Start Time: 07:52 PM

Question # 14 of 15 ( Start time: 08:06:52 PM ) Total Marks: 1


Which one of the following is the limitation of TV as an advertising medium?

Select correct option:

Cost

Clutter

Fleeting message

All of the given options

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MC090410137 : Muhammad Soban Badar 87


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Quiz Start Time: 07:52 PM

Question # 15 of 15 ( Start time: 08:08:02 PM ) Total Marks: 1


Which of the following refers to potential audience might be exposed to the advertising message?

Select correct option:

Reach

Frequency

Scheduling

Coverage

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To get the More entertain and
Study related e-mail
Kindly visit and Join the group.
VU And COMPANY.
(http://groups.google.com.pk/group/vu-and-company?hl=en)
Muhammad Soban

0333-7637637

Time Left 88
sec(s)

Quiz Start Time: 08:15 PM

Question # 1 of 15 ( Start time: 08:15:57 PM ) Total Marks: 1


There are many definitions of "Advertising". Which of the following is a key parameter to define advertising?

Select correct option:

Identifiable Sponsor

Competitive Advantage

Target Audience

Company Mission

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Time Left 88
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Quiz Start Time: 08:15 PM


Question # 2 of 15 ( Start time: 08:16:55 PM ) Total Marks: 1
In which one of the following components, agency analyzes whether message content & presentation will perform as
desired or what changes may be required?

Select correct option:

Copy research

Media research

Market research

Distribution research

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Time Left 89
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Quiz Start Time: 08:15 PM

Question # 3 of 15 ( Start time: 08:17:34 PM ) Total Marks: 1


A brand is a shorthand method which a manufacturer can use to identify its product as being distinctive. However, to be of
value to a customer, this depends on which of the following brand characteristics being present?

Select correct option:

Awareness

Interest

An emotional attribute

Consistency
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Time Left 89
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Quiz Start Time: 08:15 PM

Question # 4 of 15 ( Start time: 08:18:18 PM ) Total Marks: 1


In a TV ad a celebrity tells you about the functions and utilization of a product. Which of the following appeals is used in
this advertising?

Select correct option:

Rational appeal

Emotional appeal

Moral appeal

Natural appeal

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Time Left 89
sec(s)
Quiz Start Time: 08:15 PM

Question # 5 of 15 ( Start time: 08:19:21 PM ) Total Marks: 1


Which of the following differentiates advertising from public relations?

Select correct option:

Control on creativity

Unlimited contacts with client


Paid for space or time in mass media

All of the given options

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Time Left 89
sec(s)

Quiz Start Time: 08:15 PM

Question # 6 of 15 ( Start time: 08:20:38 PM ) Total Marks: 1


Which one of the following is NOT a part of Advertising Pyramid?

Select correct option:

Attention

Desire

Need

Interest

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Time Left 89
sec(s)
Quiz Start Time: 08:15 PM

Question # 7 of 15 ( Start time: 08:21:12 PM ) Total Marks: 1


Which of the following is NOT a part of the external marketing environment?

Select correct option:


Cultural and social environment

Technological environment

Manufacturing environment

Economic environment

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Time Left 88
sec(s)
Quiz Start Time: 08:15 PM

Question # 8 of 15 ( Start time: 08:21:53 PM ) Total Marks: 1


Which one of the following is the basic purpose of marketing?

Select correct option:

Identify target customers

Identify needs and demands of customers

Identify market segment

Identify buyers and sellers

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Time Left 89
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Quiz Start Time: 08:15 PM

Question # 9 of 15 ( Start time: 08:22:45 PM ) Total Marks: 1


In an advertisement, the verbal portion including headlines, body, and signature, is called:

Select correct option:

Layout

Script

Copy

Story Board

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Time Left 89
sec(s)
Quiz Start Time: 08:15 PM

Question # 10 of 15 ( Start time: 08:24:13 PM ) Total Marks: 1


When 'Internet' was used as a new medium for advertisement?

Select correct option:

1991

1992

1993
1990

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Time Left 89
sec(s)
Quiz Start Time: 08:15 PM

Question # 11 of 15 ( Start time: 08:24:42 PM ) Total Marks: 1


Which one of the following methods can determine the advertising budget?

Select correct option:

Competitive parity method

Rating method

Gross percentage method

Ratio method

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Time Left 89
sec(s)
Quiz Start Time: 08:15 PM

Question # 12 of 15 ( Start time: 08:25:38 PM ) Total Marks: 1


All of the following are the components of price, EXCEPT:

Select correct option:

List price
Discount

Warranties

Payment mode

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Time Left 89
sec(s)
Quiz Start Time: 08:15 PM

Question # 13 of 15 ( Start time: 08:26:16 PM ) Total Marks: 1


Posters and bill boards are the examples of:

Select correct option:

Out door Advertising

In-house Advertising

Non-Commercial Advertising

Hard Selling Advertising

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Time Left 88
sec(s)

Quiz Start Time: 08:15 PM

Question # 14 of 15 ( Start time: 08:26:31 PM ) Total Marks: 1


When 1st TV commercial was launched?
Select correct option:

1977

1979

1980

1978

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Time Left 89
sec(s)

Quiz Start Time: 08:15 PM

Question # 15 of 15 ( Start time: 08:26:51 PM ) Total Marks: 1


What are the factors that can be influenced while selecting an effective media?

Select correct option:

Product characteristics

Media objectives

Media budget

All of these

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To get the More entertain and
Study related e-mail
Kindly visit and Join the group.
VU And COMPANY.
(http://groups.google.com.pk/group/vu-and-company?hl=en)
Muhammad Soban

0333-7637637