Process Flow for

Newspaper Ad Production
Start

Onshore Admin Admin

Process Process TL Process Designer Process Quality Process Process

Ad Booked Ad Tracking Pre-Validation Ad Analysis Ad Uploading

by Client,
through Booking System with input
materials & Instructions required
to process it (Input Kit)
Ad queued to CC is tracked Ads will be checked for input completeness by
Understanding Priority before starting quality check for any Ad QC Admin team will process the Ad for final
by Admin team for further process Team Leader before scheduling to as current process and following TL person will check Ad history (All inputs uploading. Ad is uploaded on the client
Graphic Designer instructions (if any) including instructions, images, other specs etc.) server/FTP/Email

Quality Check
Filling Job Ticket Based on the check-points, instructions, MOB Entry
Ad Checking MOB Entry Marked as
Ad Query
with necessary fields & checklist as per specifications and ad history, Ad upload time is
Requiring

Re-upload
Status
Ad checked by “Query” in QC person ensures that output is recorded in the MOB
All the Ads tracked by Admin are then entered Clarification current process
Client coordinator the MOB No aligned with client expectations. and primary TAT will
into MOB for data maintaining process which Major be calculated
for input completeness Queries
will later be helpful for job allocation, billing and
further analysis on account performance Additional
Minor Support Production Process
by provided dedicated Designer will work on the Ad based on the
Skype Clarification Mentors and TLs to provided training, instructions Yes
Ad Queuing to Designers to Changes Time Consuming
Job Ticket and Checklist Print Skype clarification for queries is made with deliver quality
and specifications
CC Team taken by admin team member in Ad to track onshore team by Team Lead products
Client’s onshore
specific Ad on floor and make necessary before proceeding with the Ad Upload Stuck
coordinator will queue the
entries by process owners No
inputs to Concedge’s
queue for processing Completed
Ad Priortization
Print of JT handed over to TL All Ads are prioritized as Final Ad
Print of JT will be handed over Priorities & Non Priorities as follow Ad Preflight Process Preflight Process
to Team Leader for further in Ad to ensure that the Ad/image is ready as in Ad to ensure that the Ad/image is ready as
Ad allocation per clients expectations and requirements. per clients expectations and requirements. QC
1st 2nd 3rd 4th Designer will do a self quality check of the person will do a self quality check of the
Ad/image based on the provided instructions, Ad/image based on the provided instructions,
Rush-New/ Query Regular Regular image processing image processing
Rush-Revision Resolved Revisions PU/New Ads standard guidelines and check point standard guidelines and check point Email
mentioned on the Job Ticket. mentioned on the Job Ticket. Notification
To client

Ad Assigned to Designer Yes

by handing over Job Ticket Changes Yes
to him as per priorities Changes

Ad Chased/ No
Repriortized/Reassign No
by TL for faster turnaround time & MOB Entry
maximum utilization of resources
Handing Ad to Quality Team Ad upload time is
for final check as a safety measure Handing Ad to Upload recorded in the MOB
(TL & Manager too can check Ads Ad is uploaded or routed to and final TAT will
with priorities) Delivery Team for Upload on the client FTP/Email be calculated
Effective Communication
by TL with Client (onshore) and Offshore
KEY team members for queries
during production

J - Job Ticket
TL - Team Lead
MOB - Master Order Board
CC - Concedge Communications End