Documents for me During the initial phases of the marketing plan development, several

focus groups were held to gain insight into a variety of likely customers. These focus groups

provided useful insight into the decision making process of these customers. An additional source of

dynamic market research is a feedback system based on a suggestion card system. The suggestion

card has several statements that patrons are asked to rate in term of given scale. There are also

several open ended questions that allow the customers to freely offer constructive criticism or

praise. The Coffee Mate will offer coffee beverages, teas, chocolate drink, milk, and snack. Hard

implementation of policy and reasonable suggestion will be audited in order to improve their service

offerings as well as show their committed to the customers that their suggestion is valued.

CHAPTER VI

DEFINITION OF TERMS
 Espresso a short black coffee topped with natural crema (the Holy Grail of espresso)

poured to a length of 30ml and not filling the cup.

Strong Espresso a double shot of coffee.

Short Black an espresso run longer until the cup is nearly full. Should have a dark layer of

cream.

Macchiato meaning stained or spotted (i.e. with milk). A serving of espresso stained with a

teaspoon of milk.

Cappuccino a full-bodied intense espresso topped with two kinds of heated milk, steamed

and frothed. Steamed milk is milk that has been scalded –its volume is unchanged. Foamed milk is

both heated and aerated. The classic proportions are one-third espresso, one-third steamed milk

and one-third foamed milk.

Café Latte made with espresso and four parts steamed milk with no foam on top.

Vienna Coffee cup is filled two-thirds with espresso coffee and topped with whipped

cream.

Mocha a cappuccino with chocolate mixed in by whipping with steam

Frappuccino is a trademark for a line of frozen coffee beverages sold by Starbucks. It

consists of coffee or other base ingredient (e.g., strawberries and cream), blended with ice and

other various ingredients, usually topped with whipped cream.

Milk tea refers to any form of beverage found in many cultures, containing some

combination of tea and milk.

PANELISTS

APPROVAL SHEET

This feasibility study entitled, “UNIVERSITEA,” prepared and submitted

by________________________________________________________________________________

__________________________________________________________________________________

, in partial fulfillment of the requirements for the degree, BACHELOR OF SCIENCE IN HOTEL AND

RESTAURANT MANAGEMENT is recommended for acceptance and approval for ORAL

EXAMINATION.

MR. NEMESIS JERICOl. DE CASTRO

Adviser

ORAL EXAMINATION TRIBUNAL

Approved by the oral examination tribunal with a grade of ____% on the __ th day of

___________2015.

Mr.Christopher Ching G. Viloria Mr. Marco Paolo M. Dela Cruz

 Accepted and approved in partial fulfillment of the requirements for the degree, Bachelor

of Science in Hotel and Restaurant Management.

Dr. Elmer M. Dela Cruz

Dean, College of Business Education