PPE = Page Post Engagement

CTW = Click to Website

WC = Website Conversion
VC = View Content
ATC = Add to Cart
PU / PUR = Purchase
CA = Custom Audience
LAA / LLA = Look alike Audience
RT = Retargeting
VV = Video Views
AB = Auto Bidding
MB = Manual Bidding
LTB = Life Time Budget
CC = Custom Conversions
DPA = Dynamic Product Ads
UPP = Unpublished post / Dark post
DT = Desktop
MO = Mobile
CBO = Campaign Budget Optimization
Tools:
PE = Power Editor
BM = Business Manager
AI = Audience Insights
AM = Ads Manager
Metrics:
CPP = Cost per Purchase
CPE = Cost per Engagement
CTR = Click through Rate
CPC = Cost per Click
CPM = Cost per 1000 Impressions
CPA = Cost per Acquisition / Action
Marketing:
LTV = Lifetime Value
CR = Conversation Rate
CTA = Call to Action
ROI = Return on Investment
ROAS = Return on ad spend
AOV = Average Order Value
LTV = Life Time Value
VA = Virtual Assistant
COGS = Cost of goods sold
COD = Cash on Delivery
TOS = Terms of Service
Big 5 = US, Canada, UK, Australia, New Zealand