ACTIVIDAD DE APRENDIZAJE 4

EVIDENCIA 4: SESIÓN VIRTUAL “PREPOSITIONS”

RICARDO CORDOBA

1. Intermediaries are specialist companies in the performance of different areas of

distribution.
2. The intermediaries reduce the number of transactions between buyers and sellers.

3. The discrepancy arises because the producers cannot manufacture products and
services at the time and place in which each buyer desired.

4. The process is needed to create an assortment for eliminate gaps between buyers
and sellers.

5. Not the distribution channel can be chosen without knowing the product physical
characteristics.

6. It is necessary be near the competition.

7. They are four activities of design and management of a channel.

8. The physical distribution in marketing is essentially a problem of logistics

9. Vertical marketing focuses on strategies that are directed to specific sectors.

10. Vertical marketing is capable of segmenting the market into sub-groups of

consumers with needs that are the starting point for the development of new
products or services