Including Search Intent Into Your SEO

Strategy - Jain Technosoft

Any business when online, needs to have an SEO strategy in place,
without which is can fail miserably. SEO services in India can
help you, with their professional assistance, to target the right
audience, grab attention from visitors, increase traffic on your site,
and thus boost your rankings. But, every business and every target
customer group brings the need of a different SEO strategy. And, the
perfect SEO strategy is one that first understands the intent of the
searchers, and is then planned accordingly.

What is search intent?

Search intent is the objective that users have in mind while
searching for something. An effective SEO strategy takes into
account all the keywords that searchers use to look for a particular
product/service. So, rather than only focusing on the keywords that
you feel are important for your business, you must also concentrate
on those keywords that the searchers are familiar with. Combining
both such keywords can help make a perfect content strategy.
Moreover, search intent pins down the problems or questions that
the searchers have, to which they are finding an answer to. This
helps a business gain a firm understanding of the concern of
searchers, which it can then focus on solving. All in all, it is
important that a business owner ensures that their keyword
research, content strategy, and SEO strategy design satisfies user
intent. In short, you must figure out what your reader want, and give
them the solution, if you want to drive them to your site.

Types of search intent

Navigational Search
This covers people who have an awareness of what they are looking
for, and know where they can find it. But, they come up to search
engines because it is relatively easier to use search rather than
typing the entire URL directly. Another reason could be an
uncertainty of the exact URL.
Informational Search
This covers those users who want to learn something about a
particular thing or topic. They wish to gain information about
something, finding answers to their questions, or solutions to their
problems.
Transactional Search
It’s the age of online shopping, and when people are on the internet
to shop, they want to make sure they’re making the right choice, or
striking the best deal. And for this, they’ll get onto multiple websites
to compare products and prices, before they decide on the best
purchase. This is what transactional search is about, where
searchers intend on finalizing a transaction through making a
purchase.
Commercial Search
This intent evaluates the likelihood of people searching a particular
phase or keyword, which may lead them into becoming potential
leads or customers. A Web research is a firm indicator of a user’s
intent to purchase in the future.

Identifying the search intent

Generally, it is easy to understand search intent from the words that
a searcher includes in his search. But, if not, you may then have to
refer to SERPs to observe what Google displays in the results. But,
SERPs display both organic and paid results, which include text,
images, infographics, graphs, videos, featured snippets, and a lot
more. Organic results include those websites that absolutely follow
Google algorithms and are most relevant to the search. And, paid
results come from advertisers bidding on the specific keywords
through the Google Ads platform.
Optimizing content for the search intent
Once you have identified the type of search intent for your business,
it is essential that you optimize your content based on that. For this,
✓ You need to look at the type of information the top content on the
SERP is providing. This will help you design the right landing
page to suit the search intent of your target audience.
✓ You need to use the right keyword research approach
(https://www.jaintechnosoft.com/blog/planning-up-
a-good-keyword-research-strategy). The keywords may
be short or long tailed, short-term or long-term product defining,
geo-targeting or intent targeting. Using the right keywords in the
right situation can considerably multiply your SEO efforts.
✓ Optimize all the images you may have, whether it is a shopping
site or not. Relevant images of the right size and quality boost the
online experience of visitors.
With such relevant and targeted content, you are sure to get more
traffic, and better backlinks, which in turn will boost your ranking
and business.

For more Information: https://www.jaintechnosoft.com/