In my opinion, technology drive retail because there is alot of example that how

technology technology changing the retail on consumber behavior. First, the smart devices
offer consumers convenience and peace of mind. The technology make the customer can
easily check it the retail company by click the website or page for the retail. It can be easier
for customer to choose the item that they want and the retailer to take the order by using the
technology.

Second, the technology wearables shape the consumber lifestyle. The retailer can use
the technology to ask the customer for the feedback of the item and ask them the suggestion
for improve the item. The impact for retailer is very good to change the retailer to be more
better.

Third, fulfillment solution drive seamless customer experience. Digital transformation

has pushed e-commerce and mobile shopping into the mainstream. Now that digital shopping
is the norm. Companies need to optimize the supply chain to deliver a superior shopper
experience.