Industrial Buyer Behavior

Table of content

1. Objective of the Article – 2 slides

2. Executive summary – 4 slides
3. Agenda of the group activity
a. Explore the Core concept – 4 slides
b. Critical Analysis of the article applicability
i. w.r.t. variation in industrial sector - 4 slides
ii. w.r.t. change in time and scenario – 4 slides
iii. w.r.t advancement in IT tools and Internet - 4 slides
c. Analyzing relevance of the article for one/two Industry – 4 slides
d. The most interesting and valuable subtopic in the article – two slides
4. Conclusion – 1 slides

Total 30 – 32 slides at the first level of group review to finalize total 24-26 slides to
be presented in 15- 20 min time