A STRATEGIC PLAN TO DEVELOP BUSINESS IN SEMARANG

By: Angga Fajar Saputra

Made as application's requirement for MAXIM Indonesia

Semarang is one of the provincial capitals in Central Java, which is unique both
culturally, socially, and financially. As the provincial capital, Semarang certainly has a
very broad business potential, especially in the field of online transportation. Starting
from the dense population of Semarang and the need for convenient transportation
facilities, it certainly becomes a potential that cannot be underestimated. However,
that potential will be able to be maximized with the right way or strategy. And in our
opinion, strategies that can be implemented are

Develop MAXIM services in Semarang from internal aspects

1. Ensure that sales and customer care are met the functions
2. Ensure that all of the function make a work plan
3. Organize internal training and refreshment product and procedure process
4. Build a personal engagement with all of the internal partner through hangout
together, discuss everything about, help each other, and create a happy
working community
5. Monitoring all of the work function through the daily report process
6. Controlling the work process through mirroring work method
7. Ensure that all sales and customer care running well
8. Report all development processes on time and as good as possible to head
office

Develop MAXIM services in Semarang from external aspects

1. Visit to the ministry of transportation in Semarang and Province related to

maxim services that will hold in Semarang
2. Hold a campaign on the car-free day related to maxim services with car or bike
community in Semarang
3. Hold a discussion forum with existing online transportation community
related to online transportation issues in Semarang also promote about
MAXIM strength and benefit compare another that can be solution to existing
issues
4. Engage with online transportation community through a social event
 5. Hold an event with local government through social, education, or business
issues
6. Open driver recruits continuously and build loyalty through personal
engagement (home visit to the top partner, birthday giving, and another
personal touching)
7. Attend conferences, meetings, and transportation industry events
8. Conduct research to identify competitor and what we can do to hit
competitor's business strategy
9. Offering a branding program to the local government with a special deal and
price
10. Collaboration with the banking industry to provide transportation solutions
for their customer with a special program and offer
11. Build customer closeness through social media program and campaign
12. Monitor the programs that are made and evaluations periodically

Here this strategic plan is made. I hope we can have further discussion and can be a
reference to the work process strategic.

Best Regard

Angga Fajar Saputra