Business Plan Questionnaire

Fill in the Blank for your Business Plan/Proposal

Introduction
This Business Plan Development Form helps Udd Consulting evaluate the feasibility of your new
business idea in an objective, critical, and unemotional way. The process of developing your
business plan will help Udd Consulting outline your goals and the methods by which you plan to
reach them. Udd Consulting uses this document as a tool to begin determining these various
aspects of your business idea in the process of developing your plan into and bankable document.

1. Read through each section of this outline carefully.

2. In the spaces provided, begin documenting information or answers to the questions posed.

3. If you are not sure of an answer or detail in a certain section, leave it blank for now.

4. Call us on +234 8107504273 0R e-mail: uddconsultng@gmail.com and register for initial

appointment for more explanation.

Udd Consulting will review what you have documented so far and work with you to determine
answers for any areas that you had not yet completed. And, in addition to your business plan
assistance, our network offers many more services to help you achieve your goal. A reminder that
this service is provided at no-cost and that they are confidential, personalized and in-depth will be
sent to you through your e-mail, WhatsApp or Telegram, if you do not supply Udd Consulting
with the required information on this form to facilitate your work.

Congrats on your plan to start or grow your business. We look forward to helping you succeed!

Udd Consulting
… we beat datelnes

Why Write a Business Plan for your Proposed Project?

A business plan is an important tool for any entrepreneur to judge the effectiveness and efficiency
of what S/he wants to do or have been doing. Your business plan can also be a useful tool to help
you raise capital for your business venture (which Udd Consulting believes is the reason you are
engaging us). Lenders, Venture Capitalists, Seed Capital Funders, Development and Investment
Banks and Money Deposit Banks (MDBs) like to lend money to groups or businesses they think
will be able to make it and also pay back the loan. Your job as the initiator of the business idea and
Entrepreneur is to convince them that your business is going to be successful. A good Business
Plan provides an operating platform and avenue to assist you in running the business and improves
your probability of success. It communicates your idea to others, serves as a “selling tool,” and
provides the basis for your financing proposal. If you do not want to use the Business Plan to raise
money for the project or business, your plan will be internal and may be less formal. If you are
presenting it to outsiders as a financing proposal, presentation quality and thorough financial
analysis are very important and Udd Consulting is ready to help you achieve just that,
professionally, except where your financier is political, emotional or not serious.

Ways to Ruin Your Business Plan

Udd Consulting is only consulting and guiding you as an entrepreneur and do not act as your
solicitor, representative or agent. Highlighting some common errors in business plan preparation

Udd Consulting Clients’ Questionnaire – Business Plan Page 1

and presentation that may undermine the credibility of the plan and hurt your chances to receive
funding for your enterprise is part of our obligation.

1. Submitting a “rough copy,” (with food stains, dirt and turn pages). This tells the reader that
your management does not take the planning process seriously.

2. Outdated historical financial information or unrealistic industry comparisons will leave

doubts about the entrepreneur’s planning abilities. Business owners are fond of using templates
or old business plans, not minding the current market trends and competition in the factor
market. Sponsors rely so much on banks and financial information are updated every second
businesses (because market forces are dynamic) in various they may wish to recommend for
sponsorship. Current and up to date information on a business is one of the triggers for
sponsorship and funding.

3. Unsubstantiated assumptions can hurt a business plan; the business owner must be prepared to
explain the “why” of every point in the plan to convince the prospective investor or sponsor, as
some of them may not be professional enough to ascertain the success claim of your project.

4. Too much “blue sky” - a failure to consider prospective pitfalls - will lead the reader to
conclude that the idea is not realistic.

5. A lack of understanding of financial information. Even if someone else prepares the

projections, the owner must be able to explain them in simple way that every reader or listener
can appreciate.

6. Lack of specific, detailed strategies. A plan that includes only general statements of strategy
(“We will provide world class service and the lowest possible price.”) without important details
on how you will achieve this, will be dismissed as fluff. Especially if the business plan is
prepared for a lender:

7. Lack of Equity Contribution. No indication that the owner has anything at stake. The lender
expects the entrepreneur or the project promoter to have some equity capital invested in the
business before the willingness to sponsor is ascertained. Your knowledge, experience,
management skills, qualification, ownership of land or ability to rent one at least is your
contribution and should be captured in the Plan in terms of Naira and Kobo to show your
sponsor that you are not just a free for all taker. Money is difficult to gather, talk less of saving.
It is fragile, it is liquid and it is volatile! Nobody will like to play with his or her hard earned
money!

8. Unwillingness to personally guarantee any loans. If the business owner is not willing to stand
behind his or her project, then why should the bank or the venture sponsor? Understanding what
a loan is, will guide the Entrepreneur appropriately.

9. Starting the plan with unrealistic loan amounts or terms. Do your homework and propose a
realistic structure.

10. Too much focus on collateral. Even for a cash-secured loan, the banker is looking toward
projected profits for repayment of the loan. Cash flow should be emphasized as the source of
repayment. This is a thorough analysis of the project cash flow to show the steps, periods and
other methods with which you, the lender will pay back the money with the accruing interest.
This is the area the investor is very emphatic and critical, because, the investor believes S/he
should reap more that S/he sown.

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11. SWOT Analysis. There is no business or project that does not have challenges, be it a start-up
or an existing enterprise. The financier of the project, no matter how close S/he may be to you –
the promoter, will require that you tell him or her how you will/can avert impending dangers.
Example: Bird flu in Poultry Production or water scarcity in the dry season on Catfish and
vegetable production or payment of teacher’s salaries during the first three years in Nursery and
Primary School Business, just to mention a few. A detailed knowledge on the Strengths,
Weaknesses, Opportunity and Threats – alias SWOT will convince the sponsor that you know
what you are doing, why you are doing, where you are going and for whom you are doing. If
you answer these questions objectively, you are on line to getting what you want, except
otherwise.

Udd Consulting
2020/05/18

Udd Consulting GSM: +234 8107504273

e:uddconsulting@gmail.com

Business Plan Questionnaire

Answer the following Questions to enable Udd Consulting to serve you better.

Section One:

The Business

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 Executive Summary

Gender: I am a Male Female

Age (s): I/We am/are 18 -25 years 26 – 35 years 36 – 45 years 45 – 65 years

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My/Our Physical Addresses & Contacts with Phone Numbers are:

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1. My/Our Project/Institution/Company name is/will be: ----------------------------------------------

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2. My/Our business purpose is:
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3. I/we plan to organize my/our Project/Institution/Company as (Corporation, Partnership, LLC,
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4. I/We have been in business since or plan on starting a new one on: ---------------------
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5. Manager(s) for the Project/Institution/Company are/will be: --------------------------------

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6. My Qualifications are: -------------------------------------------------------------------------------------
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7. The Qualification of my/our managers are:

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8. My experience as the owner of the Project/Institution/Company are: --------------------

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9. The experience of my/our Co-managers are:

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Products & Services (What you produce or Offer)

1. The goods, products or services I/we sell or Offer are:

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2. The features and benefits of what I am/we are selling or offering are:

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3. My/Our products/services differ from my competitors by:

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4. What makes my/our product/services unique and desirable are:

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5. Customers will buy from me/us because:

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The Industry, Competition & Market

1. I/we consider my competition to be:

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2. I/we will measure against the competition by:
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3. My/Our local competitors are:
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4. My/Our national competitors are: --------------------------------------------------------------------------
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5. Some of the trends I/we see in my/our industry are:

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6. Some potential areas I/we see for growth are:

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7. My/Our typical customers have these characteristics in common:
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8. These segments of customers are under-served by competition:

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Marketing Plan

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Marketing should address the four P’s – Product, Price, Placement, and Promotion

1. My/our product (s) or service (s) is/are:

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2. My/our pricing strategy is (For example: premium, every day, low price, frequent sales, per
term/Semester):
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3. The places I/we will sell my/Our products or services are:

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4. I/We will promote my/Our products or services by:

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5. My/Our competitive advantage is:

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6. I/We can add value or compete on the following non-price issues:

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7. I/We will distribute my/Our products or services by:

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8. My/Our use of advertising will consist of:

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9. I/We will get feedback from my/Our customers by:

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Notes:

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Operating Plan

1. The location of my/Our business is:

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2. My/Our hours of operation will be:

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3. This is a good location for my/our business because:

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4. I/We will be involved with the business by completing the following duties:
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5. The equipment/furniture/fixtures I/We need for my/our business would include:

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6. If I/we need to hire new employees, I/we will need to hire for these new positions:
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7. I/we will provide the following benefits to my/our employees:

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8. I/we will recruit my/our employees by or from:

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9. My/our suppliers and vendors are:

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10. My/Our cyber security and information management plans are:

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11. Changes

I/We am/are considering for the business (if purchasing an existing business):
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Notes:

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Management & Ownership

1. The owners of my/our company/Institution are:

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2. I/We have included resumes for the following key management personnel:
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3. My/Our attorney is:

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4. My/Our Accountant is/are:

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5. Other professionals that I/We will use are (accountant, banker, insurance agent, engineer,
Economist, Medical Doctor, consultant, etc.):
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SWOT Analysis

6. The strengths of my/our business are (internal characteristics):

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7. The weaknesses of my/our business are (internal characteristics):

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8. I/we see the following opportunities for my/our business (external characteristics):

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9. I/we see the following threats/challenges for my business (external characteristics):

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Notes:
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Financials

1. The total investment sum required for the project/ company/institution in Naira, is:

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2. The collateral I/we can use for financing in Naira worth includes:

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3. My/our credit history is/are:
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4. My/our credit score is/are:

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5. If I am/we are short of money for my/our project, I/we can get more from:

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6. My/our bank is/are, or the bank(s) I/we would like to work with is/are:

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Notes: -------------------------------------------------------------------------------------------------

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