The place is considered the second major factor for the marketers of the company.

For
the success of the products, the place plays the most important role. If the product is
available and located at the place where people see it easily, this raises the sales volume,
but if the product is not available at good stores, this might reduce the sales volume. So,
it’s much important for the marketers of the company to select the appropriate place for
the laptop where they are easily available and visible for the target audience for ensuring
its high sales volume (Richter, 2012).

For this, companies use different alternatives like laptop outlets, websites, personal
stores, and supermarkets etc. The website is considered as the medium from where the
consumers can easily view laptop and its features and compare it with other laptops of
same and different companies and make their purchase decision more effectively. So, for
attracting more customers, the companies post videos and pictures and also give
information related features of their laptops on their website and also post them on
third-party sites by making a contract with them to grasp the attention of more target
audience.

The laptop corporations also organize the authorized dealers and make sound relations
with them for giving the reliable platform to the consumers to visit and purchase their
laptops