Place in the Marketing Mix Of HP Computers

HP is a multinational company serving a worldwide area with help of an extensive labour

force that comprises of nearly 3, 50,000 employees. It started its journey from a small car
garage and currently has spread its network to most of the countries. It has its headquarters
base at Palo Alto in California. Operations in the United States are directed via its facility
situated in Harris County and in Latin America via Miami-Dade County. The company also
has offices in Medellin at Colombia and its European office is in Meyrin at Switzerland.

Office of Asia-Pacific region is in Singapore and its research centre is located at a distance of
20 km from Southern France. HP has offices in places like Ireland, United Kingdom, Geneva,
Tokyo and India. It has an effective distribution channel that includes services of franchisees
and other retail outlets so that products are easily available on demand to its customers. It also
has set up a strong online dais to market and distribute its products through its official website
as well as other shopping portals.