White Labeling with Amazon webinar (FBA Businesses)

MarketingCrazy Private Label BootCamp v2.0

SellersGoneWild.com
PrivateLabelCrazy.com

Amazon FBA: They warehouse, handle ordering, shipping, customer services, finding customers

Shoot for 10-20 units a day

Always take promotion cost into account

Brainstorm – products you use/love

Hobbies and things that drive you

Amazon best seller list – Merchant Words

Best Seller Ranking to determine sales volume

FINDING A PRODUCT
Go to category page, search through BestSeller list, find low ranking, find product to be private labelled that allows for
the desired profit margin

Product details -> Shows rank in all categories it’s listed under

VETTING A PRODUCT
First product should be:
Light < 1lb (cheap to ship)
BSR < 10,000 (in demand), some < 3,000, maybe some <1,000
Reviews < 300
Product quality has room for improvements
DSQuickView – Chrome plugin
Shoot for $15-$60
Having multiple items on the first page with low reviews allows for easy competitiveness
Profit margin of >40% (Plan on 30% for Amazon fees, 20% for production/shipping, and 10% for marketing)
Shoot for something that enables bundling with several tangential opportunities, a line of products rather than a single
product

Need to grind product to page 1

Avoid the following highly crowded products: Silicone baking gloves, baking mat, yoga mat, magnetic screen doors,
vegetable spiralizer, argon oil or shea butter, vitamin c serum, probiotics, prenatal vitamins, multivitamins, testosterone
boosters, resistance bands, microfiber towels, raspberry ketones, coconut oil, gardenia cambogia, iphone cases, car
mount holders, knife sharpener, speed jump rope, ice ball maker, cat post, urine detector light, water bottle, foam roller,
silicone spatula, water bottle, bike light, calf compression sleeves, pet odor __, cellulite massager, almond or tea tree oil,
fish oils whey protein, coffee bean extract, energy bars, or wine aerators

Search Amazon by the main product keyword

Make a spreadsheet Name, URL, BSR, # Reviews, Price, How good the overall listing is
Research first “premium” product, rank line of products in order

TOOLS:
WatchCount.com (search for general products under a keyword, see past sales and people “watching” an item)
MarketingCrazyTools.com – Has a list of tools
FBAToolkit.com (but always way too low)
999 Inventory Trick day by day - Put in cart, change quantity to 999. It’ll correct to actual inventory. Do the same the
next day, and it’ll show how many were sold in the meantime. Doesn’t work for items they’ll stock over 1000 of.
Azon Seller Tools – “Ultimate BSR Data Mining Throwdown” – Paid tools -
Google Trends (shows trends)
Google’s “Keyword Placement Tool” – Free, but it searches Google, not Amazon
Camel, Camel, Camel (competitor review)
AMZShark (Spy Tool)

Merchant Words – Guess at a keyword for yourself, sort results should be above 80,000 to be viable

Best Selling Rank is based on the actual sales numbers

SOURCING A PRODUCT:
Ali Express – No minimums, but it’s in China
Google for “Suppliers”, “Manufacturers”, “Private Label” – Call them, ask for private labeling department
Ali Baba – Gold Supplier, Trade Assurance, Onsite Check – Order samples (Yes $50, it’s a cost of business)
“Dear __, My name is XX, from YY, we are very interested in ZZ. Please let us know the 1) Price, 2) Branding Options, 3)
box options, 4) Lead time, 5) We are interested in proceeding quickly! Please send 2-3 samples to 123 Fake Street 6)
Shipping, Air Express, to the United States to the above address.”

End of the day:

Easy packaging with a nice box (designed at Fiverr or 99designs, an insert card talking about your company to
give people a good feeling and drive them to your website to get bonuses and more info, a upc code, and something
you’d want to buy
40% after shipping costs and FBA fees (usually 30%)
First order should be shipping from YOU

While waiting for the product to get in:

Sellercentral.amazon.com to get a professional seller account

Add a product
You’ll need 8-10 killer images
Bullet Points
2k word description with all the features, the benefits, and a call to action
FB page for mailing list

Tomoson for blogger reviews and create videos

You’ll need many many reviews, give product away to generate reviews

Images + Reviews + Title + Keywords = Conversions

Send friends/family to buy your product via a “super url”, a link that embeds that term. They buy at full price (The ones
that don’t want that item, can you then buy it back from them as long as they put in a review?) Aim for 20-25 reviews
from Friends/Family, but 15 is a good #

Facebook/email funnels for $1 coupons

Tomoson.com is a blog review company for product campaigns

Feedback Genius automatically follows up and are asked for reviews/feedback

Amazon Sponsored Ad (PPC) is a goldmine: Have some reviews, an optimized listing, good pictures, a “sale” price, setup
an automatic targeting ad, run a report a week later for the keywords that generate sales

Take the best performing keywords, make your own campaigns around them

Killer pictures:
Cooking table
Camera
White Sheet
Lamps w/ white bulbs

Ain’t Shea Sweet Skincare – Talk to Amy for manufacture

Shea Butter
Soy Wax
Essential Oils
Almond Oil
Happy Farm Labs
Steampunk USB sticks – Talk to Hackerspace for sourcing, I’ll manufacture
OEM USB drives
Brass fittings based on size of drives/LEDs
Vacuum tubes, large LEDs
NOW for supplements – Talk to Nyler
Sell in GNC and supplement stores?