Week 8 : DIFFUSION AND ADOPTION OF NEW PRODUCTS & CONSUMER DECISION MAKING

Week 9 : CONSUMER PROTECTION IN INDIA

Week 10 : CONSUMER BUYER BEHAVIOUR IN DIFFERENT MARKETING DOMAINS

Week 7 Graded Assessment

The due date for submitting this assignment has passed. Due on 2019-09-30, 23:59 IST.

Assignment submitted on 2019-09-30, 23:44 IST

1) Attitudes are an expression of inner feelings that reflect whether a person is __________ 1 point
predisposed to some “object” (e.g., a brand, a service, a retail establishment). Fill in the
blank.

Likely or unlikely

Perceptionally or behaviorally

Emotionally or physically

Favourably or unfavourably

Yes, the answer is correct.

Score: 1
Accepted Answers:
Favourably or unfavourably

2) Attitudes do not have a motivational quality, and thus they might not propel the consumer 1 point
towards a particular behavior.

False as it has motivational quality and can propel consumer

False as stimuli can only motivate

False as attitude is learned thus can’t motivate

True

Yes, the answer is correct.

Score: 1
Accepted Answers:
False as it has motivational quality and can propel consumer
 3) In marketing and consumer research, the conative component is frequently treated as an 1 point
expression of the consumer’s _______. Buyer intention scales are employed to assess the
likelihood of a consumer purchasing a product or behaving in a certain way. Fill in the blank.

Desire to own

Intention to buy

Attitude to own

None of the above

Yes, the answer is correct.

Score: 1
Accepted Answers:
Intention to buy

4) While purchasing a car like Honda City, we shall certainly consider what our parents think 1 point
about it or whether our peers approve such a purchase. Identify one of this Fishbein’s
attitude models as _______.

Attitude-towards-object model

Theory-of-object & behavior model

Theory-of-reasoned-action Model

Attitude-towards-behaviour model

No, the answer is incorrect.

Score: 0
Accepted Answers:
Theory-of-reasoned-action Model

5) We can shift attitudes favorably towards an object, when there is a condition of ________ 1 point
towards an object in question. Learning is a medium which can cause this shift or attitude
formation. Fill in the blank.

Blank attitude

No attitude

Passive attitude
 Favorable attitude

No, the answer is incorrect.

Score: 0
Accepted Answers:
Blank attitude