Week 8 : DIFFUSION AND ADOPTION OF NEW PRODUCTS & CONSUMER DECISION MAKING

Week 9 : CONSUMER PROTECTION IN INDIA

Week 10 : CONSUMER BUYER BEHAVIOUR IN DIFFERENT MARKETING DOMAINS

Week 3 Graded Assessment

The due date for submitting this assignment has passed. Due on 2019-09-20, 23:59 IST.

Assignment submitted on 2019-09-20, 20:56 IST

1) Consumer research facilitates the formation of marketing _________ strategies including promotional strategies. 1 point

Strategies

Projection

Approach

Research

No, the answer is incorrect.

Score: 0
Accepted Answers:
Strategies

2) _________ would be a derivative of your marketing problem. Fill in the blank. 1 point

Equivalent

Research objective/s

Result

None of the above

No, the answer is incorrect.

Score: 0
Accepted Answers:
Research objective/s

3) Sugandha, heading marketing department of an automobile company, wants to have projection of two-wheelers demands to plan 1 point
for their investment in a new plant to manufacture new generation two wheelers. Thus nature of marketing research she needs to use is
________. Fill in the blank. 

Quantitative research technique

 Qualitative research technique

Quanti-quali research technique

None of the above

Yes, the answer is correct.

Score: 1
Accepted Answers:
Quantitative research technique

4) Chinmay Satra, Head-Marketing looking after anti-wrinkle cream, is considering a research which will unearth psychological issues 1 point
preventing female from using anti-wrinkle cream, behavioural aspect which can bring out triggers for first time purchase etc. This means he is
applying _______ research. Fill in the blank. 

Qualitative

Quantitative

Quanti-Quali

None of the above

No, the answer is incorrect.

Score: 0
Accepted Answers:
Qualitative

5) Under sampling procedure, population is divided into different identifiable groups and if every member of the identifiable population 1 point
group has a known and equal chance of selection, it is considered as _______. 

Equal opportunity sampling

Convenience sampling

Judgment sampling

Stratified random sampling

Yes, the answer is correct.

Score: 1
Accepted Answers:
Stratified random sampling