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Chow Tai Fook:

Blockchain for the Diamond Industry


Diamond Industry

• GIA industry standard


• Four C’s: colour, clarity, cut, and carat weight
Challenges

• Synthetic (lab-grown) diamonds


• Diamond certificate may be fake
– If not purchasing from legitimate source
– Real certificate but fake (synthetic) diamond
• Blood diamonds
– Mined in rebel-controlled areas, for funding terrorist
– Socially conscious customers want to buy an ethical
diamond
Blockchain-Powered Certificate

• Need to register at the CTF’s apps when a


transaction occurs
• Cost savings and reduced human error
• Connecting CTF with secondary market
• Improved the stickiness of customers
Assignment Questions

• Would you buy a diamond with the blockchain


technology versus one without blockchain? How
much more would you pay for a blockchain
diamond?
• How can blockchain be used to solve some of the
challenges of the diamond industry?
• What challenges does CTF face in implementing
blockchain?

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