• Four C’s: colour, clarity, cut, and carat weight Challenges
• Synthetic (lab-grown) diamonds
• Diamond certificate may be fake – If not purchasing from legitimate source – Real certificate but fake (synthetic) diamond • Blood diamonds – Mined in rebel-controlled areas, for funding terrorist – Socially conscious customers want to buy an ethical diamond Blockchain-Powered Certificate
• Need to register at the CTF’s apps when a
transaction occurs • Cost savings and reduced human error • Connecting CTF with secondary market • Improved the stickiness of customers Assignment Questions
• Would you buy a diamond with the blockchain
technology versus one without blockchain? How much more would you pay for a blockchain diamond? • How can blockchain be used to solve some of the challenges of the diamond industry? • What challenges does CTF face in implementing blockchain?