1. What are the various reasons for winding up a company?

2. Explain common marketing problems faced by enterprises?

3. What are the key steps of strategic growth in entrepreneurship?

4. Demonstrate various new marketing techniques?

5. Explain the process of Industrial Sickness?

6. Explain the marketing process of an enterprise?

7. List and explain the strategies to develop women entrepreneurs.

8. Why to value an enterprise and give different methods for valuation.

SET - I

MULTIPLE CHOICE QUESTIONS:

1. Which of the following is a characteristics of Venture capital firms [ ]

a) Developing portfolio of companies
b) Allowing firm to use the funds as they see fit
c) Having a short term investment horizon
d) Holding Debts in the firm that are funded
2.. The source of venture capital funding has [ ]
a) shifted from wealthy individuals to pension funds and corporations.
b) shifted from pension funds and corporations to wealthy individuals.
c) decreased since 1990.
d) none of the above.
3. Which of the following is not a characteristic feature of venture capital firms? [ ]
a) Funding just one or a small number of firms.
b) Holding equity in the firms that are funded.
c) Having a long-term investment horizon.
d) Providing advice and assistance to the firms that are funded.
 4. Good marketing is no accident, but a result of careful planning and ________. [ ]

a) execution

b) selling

c) strategies

d) research

5. The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of
the organization’s products. [ ]

a) production

b) selling

c) marketing

d) holistic marketing

6. Which of the following would be the best illustration of a subculture? [ ]

a) A religion.

b) A group of close friends.

c) Your university.

d) Your occupation.

7. If actual performance exceeds the expected performance of the product, Then customer
is___________________ [ ]

a) Satisfied

b) Dissatisfied

c) Delighted

d) Neutral

8. Shorthand words use to capture a vision or to reinforce old or new values in a firm's culture are called

a. Metaphors [ ]

b. Sagas

c. Rituals

d. Symbols
9. __________ is adding new, unrelated products or services for present customers. [ ]

a. Concentric diversification

b. Horizontal diversification

c. Conglomerate diversification

d. Product development

10. Which strategy would be effective when the new products have a counter cyclical sales pattern compared to
an organization's present products? [ ]

a. Forward integration

b. Retrenchment

c. Horizontal diversification

d. Market penetration

FILL IN THE BLANKS:

11. . An external analysis enables a firm to determine what the firm _____________.

12. Competitors are more likely to respond to competitive actions that are taken by ____________.

13. ______________are guides to decision making?

14. ____________ product is MOST likely to be purchased through routine decision making?

15. ____________ is defined as communication with large numbers of customers at the same time.

16. The controllable variables a company puts together to satisfy a target group is called the _______________.

17. When customer expectations regarding product quality, service quality, and value-based price are met or
exceeded, _________________________ is created.

18. The rate of subsidy under PMEGP scheme ranges from _________ % to ____________%.
19. The Chairman of Committee on Financial Architecture for MSME sector setup by Government of India is
____________________.
20. Which sector TUF applies to _______________.
 SET –I KEY

1. A

2. A

3. A

4. A

5. B

6. A

7. C

8. A

9. B

10. A

11. Might do

12. Market leaders

13. Policies

14. Soft drink

15. Mass selling

16. Marketing mix

17. Consumer satisfaction

18. 15 & 35

19. K V Kamath

20. Textile
 SET - II

MULTIPLE CHOICE QUESTIONS:

1. If the investment in fixed assets or plant and machinery does not exceed one crore rupees, then that
particular firm come s under the category of [ ]
a) Tiny industry
b) Small scale industry
c) Village industry
d) Cottage: industry
2. Name the institution which was set up in 1982 to promote integrated rural development. [ ]
a) NSIC
b) NABARD
c) SIDBI
d) NCEUS
3.. Finance companies [ ]
a) are money market intermediaries.
b) borrow in large amounts, but lend in small amounts.
c) are virtually unregulated.
d) all of the above.

4. Buying goods and services for further processing or for use in the production process refers to which of the
following markets? [ ]

a) Consumer markets

b) Government markets

c) Business markets

d) International markets

5. The ________ refers to the various companies that are involved in moving a product from its manufacturer
into the hands of its buyer. [ ]

a) distribution chain

b) network chain

c) supply chain

d) promotion network
 6. A person’s ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on
his/her attitudes or behavior. [ ]

a) culture

b) subculture

c) psychographics

d) reference groups

7. A ________ when it is aroused to a sufficient level of intensity. [ ]

a) need becomes a motive

b) motive becomes a need

c) desire becomes a reality

d) unfulfilled demand becomes a crisis

8. In the Exploring Strategy Model, what heading is used to cover environment, capability, goals

and culture? [ ]

a. Strategic applicability

b. Strategic choices

c. Strategy in action

d. Strategic position

9. Which of the following answers the question: 'Where does the organization aspire to be in the
future?' [ ]

a. Mission statement

b. Core values

c. Vision statement

d. Objectives

10. What term is used for the process by which innovations spread among users, varying in pace

and extent? [ ]

a. The tipping point

b. Incremental innovation

c. Radical innovation

d. Diffusion
.

FILL IN THE BLANKS:

11. Horizontal integration is concerned with _________________.

12. __________________ refers to formal and informal rules, regulations and procedures that
complement the company structure

13. Micro environment is the ______________________environment of a company.

14. ___________________ enables the strategists to take corrective action at the right time.

15. Need becomes ________ when they are directed towards a specific object.

16. ________________ BEST describes the human need?

17. Price is the only element in the marketing mix that produces ____________________.

18. Capital rising entirely depends on the entrepreneur in which of the following entity _____________.

19. Selling goods to another country through a person in the entrepreneur’s home country is known as:

20. The quantum of loan limit under the revised General Credit Card (GCC) scheme is __________.
 SET – II KEY

1. B

2. B

3. D

4. C

5. A

6. D

7. A

8. D

9. C

10. D

11. Production

12. System

13. Internal

14. Premise control

15. Want

16. Food

17. Revenue

18. Sole Proprietorship

19. Indirect export

20. No ceiling on the loan limit