1.The target age of Starbucks' market is 22 to 60, with the teen audience growing steadily.

Even the
50- and 60-year-olds rely on their smartphones to make their lives easier.
The several tools used by the retailer shops to improve their store ambience are; lighting, mood
creation, music taste, colour, temperature etc.

2. https://www.businessinsider.in/retail/5-ways-Starbucks-entices-you-to-spend-more-
money/articleshow/46239542.cms

wealthy middle aged women from 35 to 54 years old and affluent young fashionable female adults
aged 18 to 34 years old who have disposable income and are brand aspirants.

Lighting affects the overall visual appeal of your store and influences customers thoughts too.
Warmth in lighting soothes visitors’ mood, making them relaxed and comfortable in the
surroundings.

Perimeter shelving represents a highly interesting and attractive manner of product display. It refers
to the shelves you can integrate on your walls or the brackets and removable shelves that you can
hang near the wall grid or the slatwall. They are undoubtedly the perfect way of saving up valuable
space around the store so they are best suited for stored with a limited space for product display.

Gridwall Displays are shelf-like displays that you can use in plenty of innovative and creative ways in
order to display your products. They are smaller sized so they can only accommodate one item per
display yet they are very flexible and ideal for both permanent or temporary forms of display. They
are adjustable so they will easily meet your needs as well. Gridwall displays can be easily integrated
into exhibition sets for a more subtle touch.

Mannequins

Pipe Clothing Racks

Glass Cube Displays

Display Windows