Professional Documents
Culture Documents
Aji em
Aji em
1) Demand
2) Competition
Paid Media
The term paid media is exactly what it sounds like: you pay for
your marketing to show up in front of your audience.This can
include everything from search engine and display ads, to ads on
social media, paid influencers and even native advertising.Paid
media is a great way to get an immediate return on investment. It
helps you generate leads quickly, and it directs your audience back
to your owned media where you can nurture them and—eventually
—make a sale. It’s also relatively easy to measure the effectiveness
of your paid media using analytics.The caveats to all this are you
can only scale as quickly as your paid media budget allows, and
conversion rates on paid media are lower than owned and earned
media.
Owned Media
Earned Media
The term earned media is cut and dry: you earn the marketing
that shows up in front of people.This can be anything from a press
release about your business to someone talking about your products
on social media.
The big benefit of earned media as part of your marketing strategy is
it’s like free advertising. Your business shows up in front of your
audience at no cost to you.The downside to is you don’t own or
control what’s being put out there – which also means, you guessed it,
there’s always a chance it can be negative media.