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  • Siemens CerberusEco in China Business Case Assignment

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    Paula Bosch López
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    Siemens introduced a new low-cost fire detection product line called CerberusEco to compete with emerging low-cost rivals in China. The document discusses Siemens' options for fighting low-cost rivals in China, including introducing a lower-priced product line. It evaluates Castern Liesener's plan to launch CerberusEco in China, identifying critical issues and potential improvements to the proposal, such as ensuring quality and service match Siemens' high standards.

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    Siemens CerberusEco in China business case assignment

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    Siemens introduced a new low-cost fire detection product line called CerberusEco to compete with emerging low-cost rivals in China. The document discusses Siemens' options for fighting low-cost rivals in China, including introducing a lower-priced product line. It evaluates Castern Liesener's plan to launch CerberusEco in China, identifying critical issues and potential improvements to the proposal, such as ensuring quality and service match Siemens' high standards.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    28 views2 pages

    Siemens CerberusEco in China Business Case Assignment

    Uploaded by

    Paula Bosch López
    Siemens introduced a new low-cost fire detection product line called CerberusEco to compete with emerging low-cost rivals in China. The document discusses Siemens' options for fighting low-cost rivals in China, including introducing a lower-priced product line. It evaluates Castern Liesener's plan to launch CerberusEco in China, identifying critical issues and potential improvements to the proposal, such as ensuring quality and service match Siemens' high standards.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 2

    Siemens CerberusEco in China: introducing

    low–frills products in a high–quality company

    MiM/MITB

    Strategic Management

    Fernando Flores Bas

    ESCUELA SUPERIOR DE GESTION COMERCIAL Y MARKETING


    Siemens CerberusEco in China

    1. What general options does Siemens have to fight emerging low - cost rivals
    for fire detection products in China?

    2. How would you assess Castern Liesener´s plan for China?

    a. What are the critical issues for the proposal?

    b. How would you improve the proposal?

    ESCUELA SUPERIOR DE GESTION COMERCIAL Y MARKETING

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