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1 How To Get 1 Million Streams on Spotify

HOW TO GET 1
How To Get 1 Million Streams on Spotify

MILLION STREAMS ON

Written by:
FOUNDER, GROUP82MUSIC.COMSEPARATE YOURSELF
GROUP82MUSIC.COM
2 How To Get 1 Million Streams on Spotify

I have earned millions


of streams on Spotify
using the Group 82
ecosystem.

FOUNDER, GROUP82MUSIC.COM

GROUP82MUSIC.COM SEPARATE YOURSELF


3 How To Get 1 Million Streams on Spotify

TABLE OF CONTENTS

PAGE
05 Introduction

07 Have 10 Professionally Mixed and Mastered Songs

08 Hire a Professional Photographer and Have 10 Professional Photos

10 Have A Professional Logo

11 Have Professional Cover Art for Every Song

12 Professionally Written Biographies (Long and Short)

14 4 Page Website with E-mail List

15 10 Credible Journalistic Sources

16 Wikipedia Page

18 Continuity Across All Social Media Brands

20 Spotify Playlist Placement & Promotion

22 Invest in Your Career

23 Group82music.com

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4 How To Get 1 Million Streams on Spotify

<1,000

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5 How To Get 1 Million Streams on Spotify

When I released my first album in 2015, I tried everything to generate revenue from my music. I reached
out to every blog, spammed comment sections, paid mixtape websites for promotion (got ripped off in the
process), paid for Google AdWords, Facebook ads, bought fake followers and likes on Instagram, bought
fake plays on SoundCloud, opened up for legendary artists where 25 people showed up…you name it, I
did it. Although I was an avid Spotify user, I wasn’t paying attention to streaming as much because I kept
hearing from major artists about how streaming wasn’t paying them anything. Every song of mine was in
the dreaded “< 1,000 streams” club so making money through streaming wasn’t an option for me neither.

One thing about me is I’ve always been a voracious reader. When I decided to go into the music
business, I wanted to learn as much as possible so I constantly searched for articles that could provide me
nuggets or credible insider information about the music industry. Then one day it happened. In 2016, I
read an article in Business Insider about how Nelly owed $2.4M in taxes to the IRS.1 His fans galvanized
on Twitter and said they were going to stream his songs all night, so he can pay off his tax debt. The article
broke down how many streams were needed to pay off Nelly’s debt (287,176,547) and posted tweets
from Nelly’s fans about how they were putting their phones on mute all night to stream his songs so he can
get paid. At the time, I had about 20,000 followers on the live streaming app Periscope so I went live and
asked my fans to do the same thing with my song “Don’t Sleep”. “Sleep to ‘Don’t Sleep’ on repeat” is
what I told them. They said they were going to do it, but I didn’t put any thought into it.

48 hours later, I checked my Spotify profile and “Don’t Sleep” had 2,300 streams. I was blown away.
One song of mine had been listened to 2,300 times in two days on a platform that was going to pay me
for these streams. 2 months later I received a royalty check for those streams and my business focus
completely shifted. I realized it was much easier to get streams on Spotify than it was to get followers on
Instagram, views on YouTube or plays on SoundCloud. I put all of my energy into learning about Spotify
and how streaming works. I now have millions of streams on Spotify and I make enough money through
my music that I am a full-time musician. I broke down how I did it in 10 steps and made it the ecosystem
for our company www.group82music.com.

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6 How To Get 1 Million Streams on Spotify

1,000,000 streams = $4,000

Ecosystem

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7 How To Get 1 Million Streams on Spotify

Have 10 Professionally Mixed


1 and Mastered Songs

To some of you reading this, getting your songs professionally mixed and mastered may seem like
common sense. But there are a lot of artists out there who still download a free beat from
YouTube, record over it, clean it up inside of their own digital audio workstation (DAW) and
release it. Even worse, some artists still record on their phone with the beat playing in the
background. If you are reading this book, you are officially a professional musician. Even if you
are in the “< 1,000” stream club on Spotify, you are still a professional musician. You need to
move, talk and present like a pro. Anytime you present your music to someone for the first time
(fellow collaborator, engineer, A&R, etc.) they need to hear a professional product. You must pay
for real studio time with an experienced engineer.

WHY?
For a stream to count on Spotify, a user has to listen
to your song for 30 seconds. As an independent
artist who is still establishing their fanbase, you have
about 5 seconds to capture the listener’s attention.
Although it might not seem like it, you are competing
against Drake, Kendrick Lamar and J. Cole for that
listener’s ear. Fans can only listen to one song at a
time and you want them to listen to yours. If your
mix quality isn’t up to par, the listener will
immediately think you are trash and will press skip.
Find yourself a local engineer in your hometown that
will professionally mix and master your record.
You’re going to want to develop that relationship
because the engineer is the most important person in
the recording process. When your career starts
picking up, you are going to want to record music
with someone you trust and who knows your sound.
If you don’t have an engineer (or one that you like),
find one right now.

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8 How To Get 1 Million Streams on Spotify

2 Hire a Professional Photographer and


Have 10 Professional Photos

We live in a visual world now more than ever. Instagram and YouTube have changed how we engage
with artists we enjoy. When someone hears your music for the first time, they want to know what you
look like. Although iPhone cameras are improving, having professional artist photos on your Spotify
Artist profile will separate you from every other lazy SoundCloud artist. For any press you will get from
your music, a credible publication will want professional photos. Camera phone photos won’t do.
These photos need to be edited, filtered and color corrected. There is a reason professional
photographers charge what they do because just like music, there is an art to taking and editing a great
photo. Think about the iconic musician photos that you’ve seen. The shot might have been
happenstance, but how the photo was edited was intentional and now those images live with that artist
forever. Group82Music.com offers a service where we will find, hire and book a local photographer
for you.

Click HERE to hire a professional photographer in your hometown.

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9 How To Get 1 Million Streams on Spotify

Since you are a


professional artist,
you are now a
business owner.

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10 How To Get 1 Million Streams on Spotify

3
Have A
Professional Logo

Since you are a professional artist, you are now


a business owner. Every business is a brand.
Every brand has a logo. Whether you notice it
or not, every rapper has a logo. This is a must
for you as it will give your audience another way
to immediately recognize you. Your logo can be
the beginning of a subculture that can really
push your merchandise sales. Think about OVO
or Yeezy. Both of those brands started off
rooted in the music, now they have taken on a
life of their own with pop-up shops, $100M
merchandise collaborations and loyal fans who
will stand in lines for days to get the newest
product. There are entrepreneurs whose full-time
job is reselling merchandise from extremely
strong brands. And all of it starts with the logo.
Don’t try to cut corners with the amount you will
spend here. I’m not suggesting spending
$1000, but if someone says they can do a logo
for $40, I would be weary. We design logos
here at Group 82 for a very reasonable price.

Click HERE to see the logos we have designed and to get your logo today.

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11 How To Get 1 Million Streams on Spotify

Have Professional Cover Art


4 for Every Song

For every single you release, you are going to


need professional cover art. Please stop using
the same cover art that every other horrible
trap rapper uses. Never buy those pre-made
cover arts where the designer is just going to
insert your song title and name. Those early
2000’s mixtape inspired cover arts look awful
and it makes people not even want to click on
your music. Technology has allowed us to do
anything we want with cover art. This is the
first impression of your song. This is the first
impression of your artistic and creative mind.
An intriguing cover art can get someone to
click on your record without even knowing
who you are. If they listen for 30 seconds, you
just made money. Study the spacing, color
schemes, font and the flow of energy in your
favorite cover arts. This is another way to tell
your story and solidify your brand. We have
an in-house design team here at Group 82
that will design your cover art and get it back
to you in a timely fashion.

Click HERE to get your cover art designed.

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12 How To Get 1 Million Streams on Spotify

5 Professionally Written Biographies


(Long and Short)

When it comes to getting 1 Million Streams


on Spotify, professionally written biographies
are the most underrated aspect in the Group
82 ecosystem. Ever since Spotify has
allowed artists to write their own bios, I have
seen people ruin their brands in two
sentences. Just like with making music, there
is a specific science to writing musician “Just because you
biographies. Unless you are trained in the
nuances, you must outsource this service. If can write a song,
not, your brand will look unprofessional and
no credible journalistic outlet will want to
cover you. You can cost yourself free
doesn’t mean you
promotion with an unprofessional
biography. can write your
Every artist must have two biographies: Long biographies.”
and short. Different publications are going
to want varied lengths of your biography
based on how long their write-up is on you.
Just because you can write a song, doesn’t
mean you can write your biographies. Also,
you are going to want your biographies on
all streaming services, not just Spotify. At
Group 82, we have direct relationship with
Rovi who distributes the biographies to all
digital outlets.

We will write your biographies for you and get it placed on all
digital outlets, click HERE.

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13 How To Get 1 Million Streams on Spotify

Your website is your


intellectual property
that you will own
forever.

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14 How To Get 1 Million Streams on Spotify

6
4 Page Website with E-mail List
(About page, Music page, Video page and Merchandise Store)

Your website is your intellectual property


that you will own forever. All of your
music, videos, photos, show dates,
merchandise and any other revenue-
generating ventures will begin on your
website. When fans type your name into
Google, your website will pop up. Being
on the first page of Google is important
and provides strong credibility for your
brand. Any artist who doesn’t have a
website, isn’t serious about their craft. All
Vine, MySpace, Friendster, of the social media platforms can shut
BlackPlanet…what do all of these brands have in down tomorrow and you will no longer
common? They are social media websites that have a way to reach your fans. I make
aren’t around anymore. Social media is a great more money through our websites than all
way to gain a following and must be a focus for other platforms combined. I use the data
any artist today. But you have no control over that Google provides about traffic to our
the future of these platforms. Instagram, it’s on websites to make business decisions about
fire today, but there is no guarantee that it's how to target ads on social media and
going to be around 3 years from now. What what service we should offer next. You are
you can control is your website and your e-mail a business owner. Business owners today
list. According to smartinsights.com* , e-mail have websites. If you don’t have one, you
open rates for “Arts and Artists” have some of the are just another bum who doesn’t want
highest percentages across all business anyone to take their music seriously.
sectors. 2 Fans value not being spammed so they
protect their email address. If they voluntarily Get your professional
give their email to you on your website, that is the artist website with e-mail/newsletter
most valuable currency social media has to offer. integration built right now.

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15 How To Get 1 Million Streams on Spotify

10 Credible Journalistic Sources


7 (Blogs, Newspapers, Reputable Websites)

I know, I know, the blog era is dead. From 2006 – 2012, getting your music profiled
on reputable music blogs was the fastest way for an independent artist to get views and
to get a meeting with labels. Once the major labels started writing these blogs huge
checks to push below average artists down the tailpipe, the fans left and sought music
through other means (streaming). The reason blogs are important today is because the
more credible sources you have write about you, the higher you rank on Google’s
algorithm under your search term. When fans type your name into Google, Google’s
deeply complicated algorithm scours the entire internet in 0.3 seconds and lists the sites
that has your name mentioned the most. The more credible sources that are linked to
you, the more Google works to get you in front of people who might be interested in
your product/service (in this case, music). Whenever a future publication wants to write
about you, they are going to Google you. These blog posts can work wonders on
getting free future press coverage. Most importantly, you will need credible sources to
get a Wikipedia page.

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16 How To Get 1 Million Streams on Spotify

8 Wikipedia Page

Here are the top 10 most visited websites


in the world (Oct. 2018, per Medium.com)3

1 2 3 4 5

Google.com YouTube.com Facebook.com Baidu.com Yahoo.com


(Google in
China)

6 7 8 9 10

Instagram.com Twitter.com Xnxx.com Vk.com Wikipedia.com


(PornHub in (Facebook in
France) Russia)

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17 How To Get 1 Million Streams on Spotify

If you are an artist, you probably already have


a presence on majority of these websites
(hopefully not the French porn one). Of these
10 websites, Wikipedia’s ranks #1 with
‘search’ as its primary traffic source (88.31%).3
What does all of this mean? It means when
people search for a term, they immediately click
Wikipedia next. Wikipedia is a must for
anyone who is having an impact in society. As
a musician, you are one of the few who are
worthy of having a Wikipedia page. Of these
10 websites, Wikipedia is the only one that has
a gatekeeper system to get accepted. You must
have credible sources (see previous chapter)
and your Wikipedia page must be written in a
way that adheres to Wikipedia’s standards. In
the music industry, you must take control of the
controllables. Attempting to get verified on
Instagram is out of your control. Having a
credible Wikipedia page is something you can
control. Group 82 offers Wikipedia page
writing and placement on a case-by-case basis.

To see if you are eligible for


a Wikipedia page, click HERE.

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18 How To Get 1 Million Streams on Spotify

9
Continuity Across All
Social Media Brands
As fans discover your music on Spotify, you have to make it easy for them to find and follow you on
different platforms. As you are using multiple social media platforms, you must have a similar look across
everything. Think about Facebook. The moment you see that specific blue and their font, you know it
represents Mark Zuckerberg’s company. Apple’s round curves and sleek look is evident in all of their
products, no matter what it is. These brands are immediately recognizable the moment you see them. As
an artist, your brand has to be the same way. The must-haves for your brand are:

1 A Concise, marketable name

2 Font

3 Color Codes

4 Tagline
Make sure you use the same name for every platform and it is something that is easy for people to
remember. Underscores are juvenile and difficult, so don’t have them in your social media handles. Hard
“B” “K” and “P” sounds are memorable and stick with consumers (Burger King, Nike, 2Pac, etc.). Try to
implement them if possible. You want to retain fans after they find you on Spotify. Continuity across all
brands will help you accomplish this goal.

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19 How To Get 1 Million Streams on Spotify

Having a concrete
brand is what
maintains your
monthly listeners on
Spotify.

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20 How To Get 1 Million Streams on Spotify

Spotify Playlist
10 Placement & Promotion

I know what you’re thinking. Spotify Playlists are the fastest way to get to 1 Million streams so why
didn’t we just jump to this to begin with. Because there is no point of getting on Spotify playlists if
you don’t retain fans. Having a concrete brand is what maintains your monthly listeners on
Spotify. Anyone can get a spike in streams from a playlist placement, but to receive residual
monthly revenue from your streams you have to maintain your fans that find you on playlists.

What types of playlists are on ?

Spotify Curated
These are the gold medal of all the playlists on Spotify. These playlists are curated by the Spotify
in-house team. These playlists have the most followers on Spotify, are constantly receiving a
marketing push on Spotify and populate first in Spotify’s search algorithm. To get added to these
playlists, you must have a direct relationship with Spotify or trigger their curation algorithms (more
on this later).

Rap Caviar is the most popular Using the Group 82 ecosystem, my song "Don't Sleep" charted at
Spotify-curated playlist with over #27 on the Spotify-curated Viral 50 in Luxembourg.
11M followers

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21 How To Get 1 Million Streams on Spotify

Major Label Curated


These are the silver medal of all the playlists on Spotify. Collectively, these playlists have the
second most followers behind the Spotify curated playlists. These playlists are curated by the 3
major labels and operate under different names (the names of playlist curation companies that they
bought out):

Sony Warner Universal


The labels usually only add music from their catalogues to these playlists. Just like the Spotify curated
playlists, to get added to these playlists you must have a direct relationship with these labels. Triggering
Spotify’s algorithm won’t get you added to these playlists.

Independently Curated
These are the bronze medal of all the playlists on Spotify. These playlists can be curated by
anyone with a Spotify account. These playlists are the easiest to get your music added to and this
is what separates Spotify from every other streaming platform at the moment. Contacting these
playlist curators and having them add your music is the primary way to get to 1 Million Streams on
Spotify. You need to get as many of your songs on as many playlists as possible. Even if you are
a producer, put every finished beat on Spotify. Spotify is a great platform for you to get paid
while artists listen to your instrumentals. Distrokid lets you upload an unlimited amount of songs
for one price. Use this promotional code to get a discount when you sign up.

If a song is mixed and mastered, you need to release it. The more songs that are added to
independently curated playlists, the more likely Spotify’s algorithm gets triggered and your song
will get added to Spotify Curated playlists. The Spotify curated playlists have millions of followers
and you can make a lot of money very fast. But it all starts by getting on these independently
curated playlists. Unless you are being pushed by a major label or a marketing agency, getting to
1,000,000 streams with one song is going to take you eons. Getting to 1,000,000 streams with 10
songs will take you about 9 months through Group82Music.com. We have an extensive network of
playlists that constantly adds our music. Reach out HERE to get your songs moving in our Spotify
Playlist network.

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22 How To Get 1 Million Streams on Spotify

Getting to 1,000,000 streams on Spotify takes time, patience and a lot of man hours. Through the
Group 82 ecosystem, this is the most efficient way for independent artists to get to 1,000,000
streams. We develop customized step-by-step plans for each of our clients to maximize their
streaming potential. I have earned millions of streams on Spotify using the Group 82 ecosystem.
These streams have allowed me to make so much monthly revenue that I was able to quit my job
and do music full-time. There was no better feeling in the world. Every artist deserves to feel that.
You deserve to feel that. No matter where you are in your career, we can help you start making
consistent money from your music. Even you don’t have any fans and can’t get 100 views on
YouTube, we can still help you. Downloading this eBook was the first step, now you have to invest
in your career. Whatever step you are missing from the Group 82 ecosystem, we can get it done
for you today.

Contact us at www.group82music.com so you can start making consistent money from your music.

SOURCES 1 | 2 | 3

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23 How To Get 1 Million Streams on Spotify

For music industry tips and secrets:

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