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HOW TO GET 1
How To Get 1 Million Streams on Spotify
MILLION STREAMS ON
Written by:
FOUNDER, GROUP82MUSIC.COMSEPARATE YOURSELF
GROUP82MUSIC.COM
2 How To Get 1 Million Streams on Spotify
FOUNDER, GROUP82MUSIC.COM
TABLE OF CONTENTS
PAGE
05 Introduction
16 Wikipedia Page
23 Group82music.com
<1,000
When I released my first album in 2015, I tried everything to generate revenue from my music. I reached
out to every blog, spammed comment sections, paid mixtape websites for promotion (got ripped off in the
process), paid for Google AdWords, Facebook ads, bought fake followers and likes on Instagram, bought
fake plays on SoundCloud, opened up for legendary artists where 25 people showed up…you name it, I
did it. Although I was an avid Spotify user, I wasn’t paying attention to streaming as much because I kept
hearing from major artists about how streaming wasn’t paying them anything. Every song of mine was in
the dreaded “< 1,000 streams” club so making money through streaming wasn’t an option for me neither.
One thing about me is I’ve always been a voracious reader. When I decided to go into the music
business, I wanted to learn as much as possible so I constantly searched for articles that could provide me
nuggets or credible insider information about the music industry. Then one day it happened. In 2016, I
read an article in Business Insider about how Nelly owed $2.4M in taxes to the IRS.1 His fans galvanized
on Twitter and said they were going to stream his songs all night, so he can pay off his tax debt. The article
broke down how many streams were needed to pay off Nelly’s debt (287,176,547) and posted tweets
from Nelly’s fans about how they were putting their phones on mute all night to stream his songs so he can
get paid. At the time, I had about 20,000 followers on the live streaming app Periscope so I went live and
asked my fans to do the same thing with my song “Don’t Sleep”. “Sleep to ‘Don’t Sleep’ on repeat” is
what I told them. They said they were going to do it, but I didn’t put any thought into it.
48 hours later, I checked my Spotify profile and “Don’t Sleep” had 2,300 streams. I was blown away.
One song of mine had been listened to 2,300 times in two days on a platform that was going to pay me
for these streams. 2 months later I received a royalty check for those streams and my business focus
completely shifted. I realized it was much easier to get streams on Spotify than it was to get followers on
Instagram, views on YouTube or plays on SoundCloud. I put all of my energy into learning about Spotify
and how streaming works. I now have millions of streams on Spotify and I make enough money through
my music that I am a full-time musician. I broke down how I did it in 10 steps and made it the ecosystem
for our company www.group82music.com.
Ecosystem
To some of you reading this, getting your songs professionally mixed and mastered may seem like
common sense. But there are a lot of artists out there who still download a free beat from
YouTube, record over it, clean it up inside of their own digital audio workstation (DAW) and
release it. Even worse, some artists still record on their phone with the beat playing in the
background. If you are reading this book, you are officially a professional musician. Even if you
are in the “< 1,000” stream club on Spotify, you are still a professional musician. You need to
move, talk and present like a pro. Anytime you present your music to someone for the first time
(fellow collaborator, engineer, A&R, etc.) they need to hear a professional product. You must pay
for real studio time with an experienced engineer.
WHY?
For a stream to count on Spotify, a user has to listen
to your song for 30 seconds. As an independent
artist who is still establishing their fanbase, you have
about 5 seconds to capture the listener’s attention.
Although it might not seem like it, you are competing
against Drake, Kendrick Lamar and J. Cole for that
listener’s ear. Fans can only listen to one song at a
time and you want them to listen to yours. If your
mix quality isn’t up to par, the listener will
immediately think you are trash and will press skip.
Find yourself a local engineer in your hometown that
will professionally mix and master your record.
You’re going to want to develop that relationship
because the engineer is the most important person in
the recording process. When your career starts
picking up, you are going to want to record music
with someone you trust and who knows your sound.
If you don’t have an engineer (or one that you like),
find one right now.
We live in a visual world now more than ever. Instagram and YouTube have changed how we engage
with artists we enjoy. When someone hears your music for the first time, they want to know what you
look like. Although iPhone cameras are improving, having professional artist photos on your Spotify
Artist profile will separate you from every other lazy SoundCloud artist. For any press you will get from
your music, a credible publication will want professional photos. Camera phone photos won’t do.
These photos need to be edited, filtered and color corrected. There is a reason professional
photographers charge what they do because just like music, there is an art to taking and editing a great
photo. Think about the iconic musician photos that you’ve seen. The shot might have been
happenstance, but how the photo was edited was intentional and now those images live with that artist
forever. Group82Music.com offers a service where we will find, hire and book a local photographer
for you.
3
Have A
Professional Logo
Click HERE to see the logos we have designed and to get your logo today.
We will write your biographies for you and get it placed on all
digital outlets, click HERE.
6
4 Page Website with E-mail List
(About page, Music page, Video page and Merchandise Store)
I know, I know, the blog era is dead. From 2006 – 2012, getting your music profiled
on reputable music blogs was the fastest way for an independent artist to get views and
to get a meeting with labels. Once the major labels started writing these blogs huge
checks to push below average artists down the tailpipe, the fans left and sought music
through other means (streaming). The reason blogs are important today is because the
more credible sources you have write about you, the higher you rank on Google’s
algorithm under your search term. When fans type your name into Google, Google’s
deeply complicated algorithm scours the entire internet in 0.3 seconds and lists the sites
that has your name mentioned the most. The more credible sources that are linked to
you, the more Google works to get you in front of people who might be interested in
your product/service (in this case, music). Whenever a future publication wants to write
about you, they are going to Google you. These blog posts can work wonders on
getting free future press coverage. Most importantly, you will need credible sources to
get a Wikipedia page.
8 Wikipedia Page
1 2 3 4 5
6 7 8 9 10
9
Continuity Across All
Social Media Brands
As fans discover your music on Spotify, you have to make it easy for them to find and follow you on
different platforms. As you are using multiple social media platforms, you must have a similar look across
everything. Think about Facebook. The moment you see that specific blue and their font, you know it
represents Mark Zuckerberg’s company. Apple’s round curves and sleek look is evident in all of their
products, no matter what it is. These brands are immediately recognizable the moment you see them. As
an artist, your brand has to be the same way. The must-haves for your brand are:
2 Font
3 Color Codes
4 Tagline
Make sure you use the same name for every platform and it is something that is easy for people to
remember. Underscores are juvenile and difficult, so don’t have them in your social media handles. Hard
“B” “K” and “P” sounds are memorable and stick with consumers (Burger King, Nike, 2Pac, etc.). Try to
implement them if possible. You want to retain fans after they find you on Spotify. Continuity across all
brands will help you accomplish this goal.
Having a concrete
brand is what
maintains your
monthly listeners on
Spotify.
Spotify Playlist
10 Placement & Promotion
I know what you’re thinking. Spotify Playlists are the fastest way to get to 1 Million streams so why
didn’t we just jump to this to begin with. Because there is no point of getting on Spotify playlists if
you don’t retain fans. Having a concrete brand is what maintains your monthly listeners on
Spotify. Anyone can get a spike in streams from a playlist placement, but to receive residual
monthly revenue from your streams you have to maintain your fans that find you on playlists.
Spotify Curated
These are the gold medal of all the playlists on Spotify. These playlists are curated by the Spotify
in-house team. These playlists have the most followers on Spotify, are constantly receiving a
marketing push on Spotify and populate first in Spotify’s search algorithm. To get added to these
playlists, you must have a direct relationship with Spotify or trigger their curation algorithms (more
on this later).
Rap Caviar is the most popular Using the Group 82 ecosystem, my song "Don't Sleep" charted at
Spotify-curated playlist with over #27 on the Spotify-curated Viral 50 in Luxembourg.
11M followers
Independently Curated
These are the bronze medal of all the playlists on Spotify. These playlists can be curated by
anyone with a Spotify account. These playlists are the easiest to get your music added to and this
is what separates Spotify from every other streaming platform at the moment. Contacting these
playlist curators and having them add your music is the primary way to get to 1 Million Streams on
Spotify. You need to get as many of your songs on as many playlists as possible. Even if you are
a producer, put every finished beat on Spotify. Spotify is a great platform for you to get paid
while artists listen to your instrumentals. Distrokid lets you upload an unlimited amount of songs
for one price. Use this promotional code to get a discount when you sign up.
If a song is mixed and mastered, you need to release it. The more songs that are added to
independently curated playlists, the more likely Spotify’s algorithm gets triggered and your song
will get added to Spotify Curated playlists. The Spotify curated playlists have millions of followers
and you can make a lot of money very fast. But it all starts by getting on these independently
curated playlists. Unless you are being pushed by a major label or a marketing agency, getting to
1,000,000 streams with one song is going to take you eons. Getting to 1,000,000 streams with 10
songs will take you about 9 months through Group82Music.com. We have an extensive network of
playlists that constantly adds our music. Reach out HERE to get your songs moving in our Spotify
Playlist network.
Getting to 1,000,000 streams on Spotify takes time, patience and a lot of man hours. Through the
Group 82 ecosystem, this is the most efficient way for independent artists to get to 1,000,000
streams. We develop customized step-by-step plans for each of our clients to maximize their
streaming potential. I have earned millions of streams on Spotify using the Group 82 ecosystem.
These streams have allowed me to make so much monthly revenue that I was able to quit my job
and do music full-time. There was no better feeling in the world. Every artist deserves to feel that.
You deserve to feel that. No matter where you are in your career, we can help you start making
consistent money from your music. Even you don’t have any fans and can’t get 100 views on
YouTube, we can still help you. Downloading this eBook was the first step, now you have to invest
in your career. Whatever step you are missing from the Group 82 ecosystem, we can get it done
for you today.
Contact us at www.group82music.com so you can start making consistent money from your music.
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