MG220 Marketing Management Serial No:

05-06-2020
2nd Mid Term Exam
Spring Semester 2020
Course Instructor Max Time:2 Hour
Syed Zeeshan Haider
Max Marks: 30
Naveed Rabbani

_____________________ . .
Roll No Section

Guidelines for Submission:

1. You should submit only one PDF document and responses must be handwritten.
2. You must submit your solution before due time via Google Classroom. Submissions
after the due time shall not be considered.
3. Only one submission allowed. You cannot replace or change after one submission.
4. If you don’t finish every part of a question, don’t worry! You can still submit what
you’ve done to get marks based on your completed part.
5. In case of copied or plagiarized solutions in exam Or If a student provided help to
another student during exam both will be awarded "F" grade and it will affect the
student CGPA.
6. Viva of any student can be conducted by the instructor after conducting an online exam
in case of any doubt.
7. Solution should be submitted through LMS (Google Classroom). But in worst case
scenario; you can send your exam solution through email within due time. However,
submission through email would require solid justification of using that mode.
8. Paper Start Time: 10:00 am – Finish Time 12:00 pm
Q-1 Q-2 Total

Total Marks 15 15 30

Marks Obtained
 National University of Computer and Emerging Sciences
Department of Management Science Chiniot-Faisalabad Campus

Question No. 01 15 Marks

Coca-Cola has sustained success in the maturity stage of the product life cycle for many
years.

a) Discuss how Coca-Cola has evolved over the years.

b) Identify ways that Coca-Cola can continue to evolve to meet changing consumer
needs and wants.

Question No. 02 15 Marks

Assume you work at FAST National university whose traditional target market, high
school students within your region, is shrinking. This segment is projected to decrease
over the next ten years. Recommend other potential market segments and discuss the
criteria you should consider to ensure that the identified segments are useful.

Submit paper within due time on Google Classroom. No excuse would be

entertained. If you don't have laptop or electricity; Download paper on mobile,
prepare solution on a paper, take pictures using CamScanner (Mobile) and submit
online. Answer book (pdf file) save by your name/registration number. Only one
submission is allowed so please make one pdf file of your solution. Copied and
Plagiarized work would be awarded a straight F grade.

2nd Mid Term Spring-2020 Page 2 of 2