VELLORE INSTITUTE OF TECHNOLOGY

INTRODUCTION TO INNOVATIVE PROJECTS

DIGITAL ASSIGNMENT-1

MUKUND MISRA

17BEM0134
 SWOT ANALYSIS OF BATA

STRENGTH WEAKNESS
Global Presence: Bata is present in more Limited market share due to competition:
than 70 countries, with production facilities in Bata has been subjected to high competition
27 countries. which doesn’t allow Bata to have a high
Market Penetration: Bata is present in market share.
large cities to small towns.. No variety in fashionable shoes:
Strong Distribution Network: Bata has a Low quality image: Because of the low
very strong distribution network throughout pricing of Bata shoes, most consumers think
the world with about 5000 retail stores the quality of the shoes will be low as well.
worldwide out of which more than 1200 are Lack of advertisement
located in India.
Excellent positioning: Bata has positioned
itself really well as a fashionable yet
affordable footwear brand.
Cost Advantage: It is quite clear that Bata
has the cost advantage and is able to
manufacture a huge range of footwear’s at a
very affordable price.

OPPORTUNITIES
People now look towards buying footwear
as a blend of fashion and comfort, so now
has an increasing market size
Bata has an opportunity to create a
separate division for tackling the rural
markets in emerging nations
Global expansion in the premium footwear
section
THREATS
Changing fashion trends is hard to adopt
for the Indian Leather Industries.
Entry of global competitors into National
market brings heavy competition in the
market.