NEW INDIVIDUAL ASSIGNMENT 2

Business knows that they cannot appeal to all buyers in their markets or at least not to all buyers
in the same way. Buyers are too numerous, too widely scattered and too varied in their needs and
buying practices. Hence, many companies today are smartly moving away from mass marketing
into target marketing in which they identify market segments, selecting one or more market to
venture in and developing products and marketing mixes tailored to each market.
Choose ONE company as your example. Explain how this company identify market segments,
choose a target marketing strategy & position it.
Please refer to Chapter 5 (Customer-Driven Marketing Strategy: Creating Value for Target
Customers) ONLY for your answer.

Your report should comprehensively include:

i- Table of content
ii- Introduction
iii- Answer for identifying attractive market segments
iv- The different strategies in target marketing
v- Position itself to differentiate it from its competitors
vi- Conclusion
vii- Words; 500-800 and type writing.

Submission Date: 4th SEMINAR