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Internship Report
Internship Report
Saravana Pandian.D
FW/07-09/F3
IIPM Chennai
A REPORT ON
RELIANCE MONEY
CHENNAI
A Report submitted in partial fulfillment of the requirement for the award of the
degree of Master of Business Administration
By
Saravana Pandian.D
PGP/FW/07-09/F3
Prof.Krishnan.R
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ACKNOWLEDGEMENTS
(SARAVANA PANDIAN.D)
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Table of Contents
ACKNOWLEDGEMENTS...............................................................................................3
INDUSTRY PROFILE.....................................................................................................7
VISION......................................................................................... ...............................9
MISSION.......................................................................................................... ............9
........................................................................................................ .........................10
PRODUCTS OFFERED................................................................................................12
....................................................................................................... .........................12
........................................................................................................ .........................13
Sales Activities......................................................................................................16
RECCOMENDATIONS.................................................................................................16
CONCLUSION.............................................................................. ..............................17
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EXECUTIVE SUMMARY
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INTRODUCTION TO DEMAT ACCOUNT
If we want to save our money, then we have to open a savings account with a
Bank. Such like that if we want to bye and sell shares, then we need to open a
Demat account with a depositary participant registered with SEBI, NSE, and BSE.
Demat denotes the dematerialization of shares. Demat account along with a trading
account from a DP facilitate us to bye and sell shares online and to store the shares
online without any bonded paper stuffs. Demat account facilitates faster transaction
when compared with the older traditional trading method, (i.e) the share buyer
have to inform to the broker regarding his purchase decision and then the broker
forward it to the stock exchange, then they allot the shares to the respective buyer
and send him a registered share certificate via postal department. The investor has
to wait for 5 days for his transaction. But now due to the entry of Demat account
and online share trading platforms. The investor can buy and sell any volume of
shares online by one mouse click!
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INDUSTRY PROFILE
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COMPANY PROFILE
The Reliance – Anil Dhirubhai Ambani Group is among India’s top three
private sector business houses on all major financial parameters, with a market
capitalisation of Rs.325,000 crores (US$ 81 billion), net assets in excess of
Rs.115,000 crores (US$ 29 billion), and net worth to the tune of Rs.55,000 crores
(US$ 14 billion)
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VISION
MISSION
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ORGANIZATIONAL STRUCTURE
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SALES METHODOLOGY
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PRODUCTS OFFERED
PLANS AOF FEES UPFRONT BROKERAGE VALIDITY TRADING LIMIT NET FEES
*OFFERS
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ROLES AND RESPONSIBILITIES
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KEY LEARNINGS
Apart from the assigned roles and responsibilities, the center manager
facilitate me with a training which covers the product details of Reliance money,
and how they are cheaper than other broking agencies, about their corporate
culture, organizational structure, sales methodology, tele-calling, application
handling, grievances handling with respect to aggressive customers , etc.,
Regarding customer handling, they provide me with a database for cold call.
As it is my first experience in tele calling, I got tense due to the harsh responses.
Later by realizing the responses from the prospective lead calls boost my
confidence in tele calling.
From the franchisee I have learned hoe to use the Power trade Platform to
trade (Buy & Sell) fast. Trading as Intraday needs concentration and speed when
compared with delivery type of trading.
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MAJOR FINDINGS
I have considered the following parameters foe identifying the reason for the
poor performance of that particular franchisee.
They are,
• Infrastructure facilities
• Nearest competitors
• Area potentiality
• Sales activities
Area Potentiality
Adyar was one the few areas in Chennai which hold the high net worth
(HNI) individuals in a hub. So the area was a high potential area which can feed us
with sufficient volume of business. So the area was not at all a problem for the
poor performance. It implies that the problem was within the franchisee and it’s
activities.
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Sales Activities
Being doing business in a high potential area, this franchisee can not extract
the available potential in that area. All because of the un availability of Business
Development Executives with the franchisee to contact the prospective HNIs at
their door step.
RECCOMENDATIONS
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CONCLUSION
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