ASSIGNMENT

Good and Bad Experience with product

How you finalize buying decision?
How the experience shaped our belief about product, purchasing process or
shopping in stores?
How line will these beliefs will last?
What could make you change these beliefs so that your buying behavior is improved
BAD EXPERIENCE
Bad experience:
 Bought mp3 player in 2007
 64 GB Chinese mp3 player looking same as ipod Mini
 Broke down 2nd day
 Fought with retailer to change
 Added money and bought another one
 Had same problem but retailer did not replace/refund
 No service center as it is not a premium “branded” product
GOOD EXPERIENCE
Wardrobe Bought online (S.Korea)
Size did not match
Contacted the retailer
Sent to courier (with courier fee bored by retailer)
Send back with gift ( discount coupon on next purchase)
PROCESS OF FINALIZING BUYING DECISION
MP3 Player
Saw friends using mp3 players while
commuting Need Identification
Thought of buying mp3 player
Apparel Shopping online
Surfing online shopping site to kill time
Saw discount on good Jeans and bought
Impulse Buying

Went to Civil mall and looked for

electronic store Information Search
Look for optionEvaluation of alternative
Decided to buy based on design
(similar to ipad mini)
SHOPPING EXPERIENCE
Online and offline shopping experience in two different countries
After experience with MP3 player. I stopped buying electronic products from local
stores
After online shopping experience, trust towards online increased
 HOW LINE WILL THESE BELIEFS WILL LAST?
Probably forever
 Local electronics store does not offer warranty and proper service
 Daraz is also doing good in Nepal so probably belief for online might go stronger

What could make you change these beliefs so that your

buying behavior is improved?
• Good retailer/shopkeeper
• Govt. policy ensuring strong consumer rights
THANK YOU