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From your point of view, do you think the business plan can contribute to PYMES competitiveness
at a long term?
The business plan can contribute to the competitiveness of SMEs in the long term. As indicated by
Entrepreneur. (s.f.), the business plan includes a competitive analysis, which is a statement of the
business strategy and how it relates to the competition. Through this competitive analysis, SMEs
can determine the strengths and weaknesses of competitors within their market, determine the
strategies that will give them an advantage, identify the problems that can be developed to
prevent competition from entering their market and determine weaknesses The performance of a
company within a market is directly related to the possession of assets and key skills: The reasons
behind the successful and unsuccessful companies, the main motivators of the client, the costs of
the main components and the mobility barriers of the industry.