1. What are the key things to consider when you evaluate a campaign?

The key things to consider when evaluating a campaign is that it is also

necessary to assess equitably and precisely the situation you are starting from
before you initiate the campaign. This is because it always needs a control from
which to measure the success of the campaign from. Another key thing to
consider when evaluating a campaign would be to figure out each and every
sector of the appropriate campaign incrementally relatively than the whole
campaign at once. This means that it could lead to improved condition
assessment in terms of analysis. Furthermore, it also makes it more convenient
to describe what sector of the campaign worked well and what sectors did not if
measure incrementally. Moreover, it is the impact of media which aims to reach
out influentially to the target publics in order to get them to perform, react, or
considering in a particular way. Also, it is essential that when evaluating a
campaign, the intention needs to be certainly represented and acknowledged
from the start. It is also essential to use the SMART Model. This is because it
ensures to have the right key components at the campaign. Budget is also very
important when evaluating a campaign because it is used to measure on how
long the campaign depends on as well as analyzing the amount of data to get
accurate results.

2. Which out of the 8 questions listed do you think are the most important ones to
ask in the planning stage of a PR campaign?

- How could the program strategy have been more effective?

- Were all primary and secondary audiences reached?
- Was the desired organizational objective achieved?
- What steps can be taken to improve the success of similar activities in the
future?

The above mentioned 4 questions listed are the most important questions to ask
in the planning stage of a PR campaign because, without these questions, it
seems that it would not likely be effective and able to reach out updated and
accurate information. Moreover, it would also be very effective in collecting out
the accurate and precise information from the above mentioned questions so that
it would be able to distribute the updated information to the target publics on
time. Without having the above mentioned 4 questions, it would not be much
easier to track the updated information as well as would not be much convenient
to plan in the PR campaign.