Research Question

 What is the target segment for Parachute shampoo?

 What is the price that consumers are ready to pay for Parachute shampoo?
 What are expectations from Parachute shampoo?
 What are variants of shampoo customers prefer?
 What is form consumer prefer to use – sachets, bottle, bottle with pump dispenser?
Lead Questions For Focus Group Discussion

 Which is the first brand that comes to mind in the “shampoo” category?
 Which is the first brand that comes to mind in the “ hair oil” category?
 What is imagery associated with your favorite shampoo brand?
 What is imagery associated with your favorite hair oil brand?
 Reasons why use Parachute hair oil over comeptitiors
 Have you used Dove’s shampoo/ hair conditioner? If yes do you find conflicting with its soap
category?
 Reasons why you don’t find Dove’s shampoo not conflicting with its flagship soap product?
 How do you go about the process of choosing a new shampoo brand?
 How often you change your shampoo brand?
 Imagery associated with Parachute brand ?