Correlations

After Age
COVID
After Pearson 1 .061
COVID Correlation
Sig. (2-tailed) .391
N 200 200
Age Pearson .061 1
Correlation
Sig. (2-tailed) .391
N 200 200

Interpretation: The calculated Pearson’s correlation coefficient is found to be 0.061. This

shows that there is a zero correlation between age and no of times resspondents travelling
after COVID-19. Therefore it can be concluded that there is no linear relationship between
the variables.

Major findings:
Customers
 Majority of the respondents are registered with Facebook, What’s up, Instagram and
Linkedln.
 Respondents who needs to travel on regular basis manage every thing online these
days during lockdown.
 Majority of the respondents use social media sites for booking accommodations.
Instagram, Facebook and Gmail are the apps through which respondents find posts of
these travel agencies and hotels.
 Before COVID-19 majority of respondents travelled 16-20 time per annum. Post
COVID-19 they are planning to travel 1-5 times per annum. There is a drastic decline
in the no of times people travel.
 Post lockdown majority of the respondents are planning to pursue their hobbies, spend
time with their family and friends, (books, movie, gym, music), and visit friends
place.
 Majority of the respondents book travel and accommodation trough MakeMyTrip,
Redbus and Yatra
 The study reveals that majority of the respondents who foresee themselves travelling
post COVID-19 females than males.
 The study reveals that majority of the respondents are in the age group 20-29, 30-
39,40-9 foresee themselves travelling post COVID-19 1-5 times and 6-10 times
 There is no significant relationship between gender and booking accommodation
through social media.
 The is zero correlation between age and no of times people travel post COVID-19.As
Age increases the no of time people travelling post COVID-19 will not decrease.
Company
 Majority of the respondents were from India one respondent is from Sri Lanka
 Majority of the respondents are planning to survive this pandemic
By promoting business through Social media
By diversifying their current business- renting vehicles delivering food, grocery,
medicine etc.
By focusing on search engine optimisation
By focusing on reframing marketing strategies and coordinating with B2B agents and
Corporate decision makers.
By focus more on corporates, students and current customers.
 Current customers of the respondents are Household, Students, Migrant workers,
Medical staff, Religious institutions, Government employees and others , Foreign
tourist, Hotelier, Honeymoon couple Families etc.
 Till the outbreak of COVID-19 majority of the respondents were using Social media,
print media, Electronic media, Hoardings for promoting their business. Few
respondents were using Personal visits, Email marketing and Referenced based
promotions.
 Respondents budget allocation towards advertising has changed due to COVID-19
Budget allocated towards Social media advertisements has increased by 20% and
electronic media advertisements has increased by 10%, whereas budget allocated
towards Print media advertisements has decreased by (-30%). Other media allocation
remains the same.
 Prior to COVID-19 majority of the respondents used to post Once a week where as
post COVID they are posting everyday on social media to connect with their existing
and new audience thereby promoting their business.
 Majority of the respondents have ranked the usage of Social media to promote their
business in the following order where sites mentioned in the beginning are most used
and towards the end are least used medium
Facebook, What’s up, Linkedln, Instagram, Other company websites like JUST
DIAL, Google+ , Own website, Twitter, Youtube, Tumblr/Pinterest.
 Majority of the respondents have ranked the features of social media considering its
effectiveness as
1. Post most effective
2. Stories effective
3. Paid Promotions netrual
4. Tagging least effective
5. Share Never effective

EXECUTIVE SUMARY