Scanned with CamScanner1Depine and differentiate with suitable examples between a food centric retailer and a general merchandise rretai ler. q Ans: Gereval Merehandise Retailer a ace ynon foocl products in the store fs teamed as general merchandise retailing A kinds of von-food products|| are available with such relailers- Different retail format or structures used within general merchandise retailing are as |} follows : 0) Deparlmental Stores / Variety Stereo + b) Diseount Stores c) Speciality Stores. dl) Membership Club e) Airport eaten p Drugstores p Cash and cary Food Retailers * Under this category only good items ane sold following setail formats a7€ used for Seed Rood products 1 Convenience StoresThe digperence belween general merchandise retailer and food retailer are as follows. General Menohandise Food Retailer _ Retailer 1)The term Gteneral Merchandise )The term food retailer 15 netailer used to a stove that [Used to aefer to a store Bold anything and everg thing | Hnat sells qrocurits and good exeept qrocentes hogs | includes vorieky of products | 4) 4 includes all varieties of rrangin prom balterige and eyroeextes and lighters 40 gloves, sehoof afte ane taken boy customers on supplies and novelty: Electronte daily vasis - ane also | good ileme that tems, Bangi cee fnetuided Sp Fi ee : Z)The products sold ane not 2) The product gold are pertshalcle it» Anew don't get ee. in noture Oey spoiled or decay: are spoiled or wasted aftr Ex Depart mental ‘Stores; er ev OCaC hs ea Ex: Co i 3 Fe Discount stores, Speciality Stes, nxenienee Stevea, Feed Fs citi based supermarkets export retailing, Drug stores eae cess conventtmal super markets: Scanned with CamScanner2 Degine Merchandise Management y Whol (s the digperen ce belween Micro merchandisin and e039 menchandising 2 q t process thiough which Ans: Menchandtoe management 1s the uch each retailer decides what item to carrey, how! a to imeei the need of the customers , to have in hand in the store to maxmise whene fats should be displayed sales and how ocr should be priced to gell the best and maximise profits: > Mievo Merchandisin 7 Cross Merchandisin: > Visual Merchandising - Mievo Merchandising: seeognize the phenomenon and customize each geographies frende- 4 Retailers Hl ctores asgortment decarding to tocal > Matching atore specific “merchandise assortment to local demand (6 called miero merchandising . ey Ba Fehieais ; el ¢ shel space allocations +o wespond to pitts ner ditterene aginpbotiy s) merohandising 15 digpevent from — because of the following were d ta, among local maskeic > Scanned with CamScannerCross Merchandising: Cr089 Merchandising \s retail practice of man keting or displaying Product ¢70r Atpgen ert Sea together - s\n order 40 genewate additional revenue for the otore, sometimes also Krown as add om gales , incremental purchase and secondo product placements - > Retailers Seo com plementary goods and seavives to encourage shoppers to a yncre- 4: \Nhot is Visual Merchandising ? Explain the key factors por designing visual merchandising: Ans: Visual Merchandising also referred to ag atsplay is detined as the presentation of products in order 4o sell \b is the initial point of interaction with a polen tal customer in the window displays of the gtoregramk - Geode displayed should show to the world tot the neloiler cares albout his image and merchandise and most tropa Sant about entertaining » fn forming and eduestie lis eustemers- The customers count Upmr seeing nev things in the wiindows- Ukewitse the intertor af the store deserves the same atkntion ag the windows. : + a Scanned with CamScanner| tre Key factors ror desiqning Vigual Merchan dian 9 Orve os | TONG visual menchandise should use ee about the brands, ! diaplay 1) Window Displays : The window ais play to convey messag too: Thus in an effective window quality and price 9 a Gilent sales person, attracting dramatic Viqating works a and re customers inside the stove. 2) Signs and Giraphies : Proper aignalege hag been shown to tnevease the Sale of an item by over 407. Ag much as ao7 of all gales are generated at the point of puschace. by signage » disp tays and events within the store: Siqnage is the “eilent Sales person” and musk veplect the ecrrect brand image: 3) lighting : Have an appropriate ightting to wig tore the shopping mood and enhance the hitqht merchandise > cap! gloves tmoge- 4) Coloung: Use Suitable colours to highwqht the retail & trmoge and Create shopping mood and envisonmens - | ie od $ ||) Props : These ame items used for display pearpose re ae Scanned with CamScanner€) Music : Usage of geod music can altsact the customers to the shop and changing music tn dippenevrt parte of he Steves to alter a mood or appeal to digrerent Mankets + 3) Mannequins: These ase mostly used widespread ord used for visual merchandising in fashian- Q3- Explain briegly the various elements of retail atmosphere: Ane. Retail Atmosphere ean enhanee the shopping expewience Hough environment changes whicl attects the emotion of oO customer- Atmosphere ts perceived Ahvough the in game stere environment Which People like 4o be tn yod different elemente are planned to interact - Jotmosphere, Which tn retail ts the sieve ambtence- The aleve ambience ts an environment that creates a visual communt cation: Various elements of retail atmosphere ave as sphere: Exterior atmosphere Tefens to all physical. environment gound outside the signigi cantly aggects steve trarpie ond Sales: Scanned with CamScannerElements of Store exterior are a’) Facade 6) Marquee C) Stove entrance h) Colours and matettl ale- 2) Interior Atmosphere : Wnterior atmosphere refers to all the aspects of the phy sical environment gourd inside Store, interior dlmosphere affects gale, Hime spent in the > 9 tore by Yhe customer + The interiar atmosphere ore 08 & followe + HG? Wqhting @ Smell}® Visual Merchandising : Elements visual merchandising ame as pollows: ¢ t 0) Window Display b) Signs and Giraphies °) Ligiti A) Prcops ©) Mannequins - 4) Store layout : We constitutes tangible elements elike lamd , buildings, equipment: . Degine prices what are the diggerrent pricing deeisions fokun by a sehailer- Ane: Price may be derined as the exchange of qoode and Sesvices in terms of money: Par Veing te the art ot Aranelodting into quantitative terms (&), the value of the product ora unit cto service to customers ot a point in Lime: One of the most vital deotstons in aerail Sectors ts the prlce- From customers view point » price is frequently & major 4 na portioutar Store. Yotue is the rato of whot customers ‘Teceive to whot Aney Move paid:Perceived Benesils CFor product or service) Bent? ot eepoauss. ee Paice n tnerease value and Stimulate more Thus the vetoilers cal Ss ogpered or Sales either increasing Ahe perceived ener it reducing, Ahe price The ditgerent pricing decisions taken by 4h e vetailer are as sollows : 1) Cost oriented pricin a) Demand Oriented pricing and 3) Competition oriented pricing Cost Oriented Pricing: To generate o profit product eosis must be covered - Cost oriented pricing hag wo approaches” a) Mark up Pricing : Retoil Paice = Cost + Mark-up Monkup on retail price = (Retail Prr'ce he t/Retail price) Markup on cost = Retail Pare ¢= cost) Si - cost ted Pricing : lem ,prite of products are act based inned with CamScannerScanned with CamScanner