Business Research

Methods
CONCURRENT

Topic: A study on Consumer behavior and preferences

towards ‘TEA’

Faculty: Dr. Amitabh Patnaik

Group Members:
1. Nisha Badhan (19006)
2. Gouri Kale (19016)
3. Adarsh Mishra (19027)
4. Pravin Narote (19030)
5. Sejal Mohta (19048)

Division: A

D. Y. Patil Institute of Management

Studies, Akurdi, Pune
 Welcome Note

Dear Sir/Madam,

We are the students of XYZ Institute of Management school and we required to

submit project on A Study of Consumer behaviour and preferences towards
‘TEA’ for this purpose, we are conducting the survey.

Will you please take a few minutes to answer some questions?

I assure you that your answers will be kept completely confidential.

PLEASE ANSWER THE FOLLOWING QUESTIONS
BY RIGHT TICK (√) THE RELEVANT BLOCK.

EXAMPLE of how to complete this questionnaire:

Your gender?
If you are female:
Male
Female √

Section A-Background information

1. Name: -

2. Gender
Male
Female

3. Age (in complete year)

4. How would you describe your economic status?

Poor
Below average
Average
Above average
Affluent

5. Size of your household, i.e. the number of people,

including yourself, who live in your House.

Live Alone
2
3
4
5 or 6
More than 6
 Questionnaire

Product:-
1. Do you prefer to drink tea more than coffee?
a) Yes
b) No

Use the following Alphabets for Responses:

A. Strongly Disagree
B. Disagree
C. Neither Agree nor Disagree
D. Agree
E. Strongly Agree

Kindly tick (√) the box as you find appropriate.

S Statements A B C D E
N
1
2
3
4
5