Channel of distribution

 product line into "dry" and "fresh" product categories, representing 75%
and 25% of Barilla's sales, respectively.

Dry products
 Include dry pasta and longer shelf life bakery product, has “longer” shelf
lives of 18 to 24 months, or ”medium” shelf lives of 10 to 14 weeks. In
total barilla dry product were offered in about 800 different packed
“stock keeping unit”

Fresh product
 Included fresh pasta product ,which had 21 day shelf lives, and fresh
bread which had a one-day shelf life