Before&After

®
PDF Compressor Free Version
BAmagazine.com i U X

Design a
step-up
brochure
A compact brochure of loose cards
is easy to customize. Continued

Continued  Design a step-up brochure 0626

Before&After
®
PDF Compressor Free Version
BAmagazine.com i U X

Design a step-up brochure

A compact brochure of loose cards is easy to customize for different
clients. Here’s how to design one from a template.

The pattern
Step-Up Brochure™ template
from Paper Direct has a blank
jacket (cover) with inner pocket,
three insert cards and a business
card. It comes flat on two, 38-lb.
letter-size sheets perforated and
scored, ready for desktop printing.
Packaged 50 sets to a box. Ask for
model #BJP104 (white) or #BJP107
(cream). www.paperdirect.com

Jacket with Inserts and

The step-up brochure is a jacket with three (or more) information pocket business card
cards stacked inside and a business card on the pocket. It fits a
standard, #10 envelope. Its popularity is in its versatility; you can mix
and match cards without reprinting the cover. If you need only a few,
you can work from a blank, pre-cut template, as we have here.

 ฀ ฀2 of 10  Design a step-up brochure 0626

Before&After ® Design a step-up brochure 3 of 10
PDF Compressor Free Version
BAmagazine.com i U X

Unite the parts

Beauty starts with continuity. To design a beautiful brochure, you must visually connect
its many parts. Do this by repeating the image, layout, type and colors throughout.

BLOSSOM
of Sacramento

Diane Richards
Body Wellness Center
Information | Appointments
9 16 . 5 5 5. 1 2 8 6

. . . and on the business card

Back
Front
Place the photo across panels . . .
The photo crosses outside panels, which ties
front to back. It’s sized so the blossoms are on
the front. Note how the back-panel text aligns
neatly to the right beneath the leaf tips.
. . . on the inside . . .
Inside, the photo is flipped so the blossoms
remain visible when the cards are in place.
Because it’s here for continuity and is not the
focal point, lighter opacity makes it recede
and not steal attention from the cards.
Careful cropping isolates a single
blossom and sustains the theme.
(Note that the photo has been scaled,
flipped and cropped to make the best
use of each space, yet the result is a
unified whole. This isn’t possible with
photos on which transformations
will be apparent [mirrored type, inex-
plicable jumps in size, etc.]. It works
best with organic images like this one,
which in nature vary a lot anyway.)

 ฀ ฀3 of 10  Design a step-up brochure 0626

Before&After ® Design a step-up brochure
PDF Compressor Free Version
Layout
Lay out each card alike. Work down from the top—head, then photo, then text—
then carry the sizes and dimensions to the other cards.
Start at the top
Be kind to your reader; put section heads on
top! The photo on only the front card is visi-
ble and makes the first impression. The front
card is the obvious place for an introduction,
which is set here in oversize text type.
4 of 10
Layout and alignment are the same on every card.
BLOSSOM
Glow with Radiance
Rest, relax and rejuvenate your
mind, body and soul with our one-
of-a-kind Spa treatments. World
renowned, our Skin and Massage
therapies target a wide range of
needs. Specially trained therapists
and only the highest quality prod-
ucts produce unparalleled results.
Relaxed and rejuvenated, you will
glow with radiance.
For more information and a complete list of therapies,
visit us online at BlossomWell.com
Note the photographic conti-
nuity: Three close-ups, similar
color palettes, same size, pro-
portions and position.
BAmagazine.com
BLOSSOM
Skin Therapy
Recline and relax in a soft blanket, and
experience the clean, fresh aromas, warm
mists, gentle exfoliates and cool sensations
of our unique skin therapies.
Lighten-up Facial 40 min | $65
A gentle, 40 minute facial designed to calm, balance
and lighten sensitive, irritated skin; smoothes, protects
and diminishes redness.
Skin Renewal 60 min | $75
Treat maturing skin with a hydrating botanical massage;
restore clarity, radiance and suppleness.
Anti-Aging 60 min | $75
Strengthen mature skin with a deep hydrating treat-
ment, enhancing your natural moisture barrier for
smooth, cool and supple skin.
Multi-Vitamin Anti-Oxidant 60 min | $75
Minimize fine lines with vitamins and anti-oxidants.
Detox skin for a supple, normal radiance.
 ฀ ฀4 of 10 
i U X
BLOSSOM
Massage Therapy
Restore an all-over sense of calm and well-
being with the soothing touch of a certified
massage therapist. Relax and let use melt
away your stress and tension.
Swedish 40 min | $65
Relieve tension and soothe nerves through total body
relaxation. This therapeutic treatment is designed to
improve circulation, relieve muscle tension and stress.
Deep Muscle 60 min | $65
A therapeutic technique of body work that releases
chronic pain. Using slow strokes that run across the
muscles and deep finger pressure, this technique works
best on targeted areas and not full body.
Athletes 40 min | $75
For pre- or post-activity, this massage is designed to
prepare the muscles for exercise or help them recover
more quickly for the next round of activity. Sports
massage uses vigorous strokes, stretching and friction.
Hot Stone 40 min | $55
Escape to a state of pure relaxation with this ancient
Native American treatment. Warm stone therapy is
combined with traditional Swedish massage to dissolve
muscle tension and induce deep relaxation.
Design a step-up brochure 0626
Before&After ® Design a step-up brochure 5 of 10
PDF Compressor Free Version
BAmagazine.com i U X

Type
Use only one or two typestyles—typically, one for heads and another for text.
Alter style or size only when the message changes, not arbitrarily.

A
BLOSSOM

Massage Therapy Massage Therapy

Restore an all-over sense of calm and well-
being with the soothing touch of a certified
massage therapist. Relax and let us melt
away your stress and tension.

Swedish 40 min | $65

Relieve tension and soothe nerves through total body
B relaxation. This therapeutic treatment is designed to
improve circulation, relieve muscle tension and stress.

Big, medium, small

Practically, type must be readable, and it must
fit the space. Aesthetically, it must convey a
mood or impression. A Berkeley Oldstyle
is an easy-to-read serif style with flower-like
detailing. B Avenir Light is a complementary
san-serif; its clean lines are especially read-
able at small sizes and convey a somewhat
clinical look appropriate for a health spa.
Restore an all-over sense of calm and well-
When two typestyles have similar
being with the soothing touch of a certified
weight, as they have here, it’s a good
massage therapist. Relax and let us melt
idea to use size to differentiate kinds
away your stress and tension.
of information. Select big, medium
and small. Above, big and medium
sizes convey headline and narrative;
Swedish 40 min | $65
small handles the data.
Relieve tension and soothe nerves through total body
relaxation. This therapeutic treatment is designed to
improve circulation, relieve muscle tension and stress.

 ฀ ฀5 of 10  Design a step-up brochure 0626

Before&After ® Design a step-up brochure 6 of 10
PDF Compressor Free Version
BAmagazine.com i U X

Color
Color expresses emotion, mood, feel. Identify your key feel words —in this case calm and
refreshing—then sample a color from the image and build your color palette from that.

BLOSSOM

Massage Therapy
Blossom color
BLOSSOM

Skin Therapy

well-
Restore an all-over sense of calm and
certified
being with the soothing touch of a
BLOSSOM
melt
massage therapist. Relax and let use
Glow with Radiance
Neighboring (analo- away your stress and tension.

gous) colors have a Swedish 40 min | $65

It’s a refreshing image
body
and soothe nerves through total
Relieve tension Recline
color in common, in and relax in a soft to
therapeutic treatment is designedblanket, and
relaxation. This experie nce the clean, fresh
tension and stress.
aromas, warm
improve circulation, relieve muscle
mists, gentle exfoliates and cool sensati
this case yellow. of our unique
Deep Muscle 60 min | $65 skin therapies.
ons
work that releases
A therapeutic technique of body
run across the
chronic pain. Using slow strokes that
Facial ,40
uppressure
finger
Lighten- this technique works
muscles and deep min | $65
areas and
A gentle, body.
not fullfacial
best on targeted 40 minute designed to calm, balance
Rest, relax and rejuvenate your
and lighten sensitive irritated skin;
smoothes, protects
Athletes 40and min diminishe
| $75 s redness.
Add calm mind, body and soul with our one-
For pre or post activity, this massage
is designed to pre-
recover more
of-a-kind Spa treatments. World
Skin for exercise or
pare the muscles Renewal 60 min | $75 help them

Sampling the image shows You create calm with lightness, soft- Treat
quickly for the
uses vigorousrestore
round ofskin
nextmaturing
renowned, our Skin and Massage
strokes,
activity.
stretchin
clarity,
Sports massage
with a hydrating botanical massage
g and friction.
radiance and suppleness.
,
therapies target a wide range of
that it’s mainly spring greens, ness, an absence of contrast and needs.Hot
Specially 40 min | ng
Stone Anti-Agi $55 60 min
trained therapists
| $75
n with this ancient
state of pure
Escape to a Strength relaxatio
en mature skin with a deep hydrating treat-
which are cool and refreshing. edge, which is what we see in very and only the
Native highest
American
smooth,
combined with
quality
ment.treatmen
Enhancin
tradition
t.gWarm prod-
stone
your natural
Swedish
coolaland
therapy is
moisture barrier for
massage to dissolve
ucts produce unparalleled results.
supple skin.
relaxation.
muscle tensionand induce deep
For versatility, we also need light colors, which are mostly white. Relaxed and rejuvenated, you
Multi-Vitamin Anti-Oxidant 60 will min | $75
Minimize fine lines with vitamins
glow with radiance. and anti-oxidants.
other colors . . . Neighboring colors on the wheel pro- Detox skin for a supple normal radiance
.

vide a bit of difference, yet because For more information and a complete list of therapies,
visit us online at BlossomWell.com

they share a common color are simi-

larly compatible. Note below the
absence of edge —that’s peaceful! Note above that the warm card
separates the two cool ones.

    6 of 10  Design a step-up brochure 0626

Before&After® Design a step-up brochure 7 of 10
PDF Compressor Free Version
BAmagazine.com i U X

Template A: Brochure jacket

Letter-size page (81⁄ 2” x 11” )

8 1⁄ 2”

Start with the inside up

Add
double-sided
1 2 tape to tab.

4” 4” 8 1⁄ 2”

11”

3 4

Add card slits when printing commercially.

    7 of 10  Design a step-up brochure 0626

Before&After ® Design a step-up brochure 8 of 10
PDF Compressor Free Version
BAmagazine.com i U X

Template B: Inserts and business card

Letter-size page (11” x 81⁄ 2”)

11”

Remove the excess paper

then separate the cards

2”

8 1⁄ 2”

6” 7” 8”

3 2⁄ 3” 3 2⁄ 3” 3 2⁄ 3”

    8 of 10  Design a step-up brochure 0626

Before&After ® Design a step-up brochure
PDF Compressor Free Version
9 of 10 BAmagazine.com i U X

Article resources

Typefaces Colors
1 ITC Berkeley Oldstyle Book | 26 pt, 8 C40 M10 Y90 K0
1
–10 letterspacing
7
2a 2 (a–b) Avenir 35 Light | a) 9/12 pt, 9 C40 M15 Y15 K15
+25 letterspacing, b) 8/11 pt
10 C30 M29 Y35 K55
3 ITC Berkeley Oldstyle Bold | 10 pt,
+25 letterspacing 11 C14 M2 Y7 K0
6a BLOSSOM 1
of Sacramento 4 (a–c) ITC Berkeley Oldstyle Medium
a) 24 pt, –25 letterspacing, 12 C0 M8 Y16 K5
Diane Richards
Body Wellness Center 8 b) 14/16.5 pt, c) 11/12.5 pt
Information | Appointments 13 C10 M0 Y30 K0
9 16 . 5 5 5. 1 2 8 6 5 (a–b) Avenir 85 Heavy | a) 8/11 pt,
9
b) 6.5/11 pt
2a
BLOSSOM 12
Massage Therapy
3 13 Images
BLOSSOM

Skin Therapy 6 (a–d) iStockphoto.com

6d
BLOSSOM
a b c d
4a Glow with Radiance 6c Restore an all-over sense of calm and well-
being with the soothing touch of a certified
massage therapist. Relax and let use melt
4c
away your stress and tension.

6b Recline and relax in a soft blanket, and

Swedish 40 min | $65
experience the clean, fresh aromas, warm

of our unique skin therapies.

4b
Rest, relax and rejuvenate your
mind, body and soul with our one-
of-a-kind Spa treatments. World
renowned, our Skin and Massage
10 therapies target a wide range of
needs. Specially trained therapists
and only the highest quality prod-
ucts produce unparalleled results.
Relieve tension and soothe nerves through total body
mists, gentle exfoliates and cool sensations
relaxation. This therapeutic treatment is designed to
improve circulation, relieve muscle tension and stress.
Template
Deep Muscle 60 min | $65
5b 7 paperdirect.com
5a Lighten-up Facial 40 min | $65
A gentle, 40 minute facial designed to calm,
A therapeutic technique of body work that releases
chronic pain. Using slow strokes that run across the
balance
muscles and deep finger pressure, this technique works
and lighten sensitive, irritated skin; smoothes, protects
and diminishes redness. best on targeted areas and not full body.
Skin Renewal 60 min | $75 Athletes 40 min | $75
For massage;
Treat maturing skin with a hydrating botanical pre- or post-activity, this massage is designed to
2b restore clarity, radiance and suppleness. prepare the muscles for exercise or help them recover
more quickly for the next round of activity. Sports
massage uses vigorous strokes, stretching and friction.
Anti-Aging 60 min $75
|
Related articles
Strengthen mature skin with a deep hydrating treat-

11 Relaxed and rejuvenated, you will

Hot for
ment, enhancing your natural moisture barrier
smooth, cool and supple skin.
Stone 40 min | $55
Escape to a state of pure relaxation with this ancient
glow with radiance. Native American treatment. Warm stone therapy is
Multi-Vitamin Anti-Oxidant 60 min | $75 combined with traditional Swedish massage to dissolve

0683 | 0665 | 0651 | 0642 | 0635 | 0623

muscle tension and induce deep relaxation.
Minimize fine lines with vitamins and anti-oxidants.

2b For more information and a complete list of therapies, Detox skin for a supple, normal radiance.
visit us online at BlossomWell.com
5a
0619
Article revised on 07/18/10

    9 of 10  Design a step-up brochure 0626

Before&After
® Design a step-up brochure 10 of 10
PDF Compressor Free Version
BAmagazine.com i U X

Subscribe to Before & After Before & After magazine

Did you learn from this article? Subscribe, and
become a more capable, confident designer
for pennies per article. To learn more, go to
http://www.bamagazine.com/Subscribe
E-mail this article
To pass along a free copy of this article to
Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understand-
able, useful and even fun for everyone.
John McWade Publisher and creative director
Gaye McWade Associate publisher
Vincent Pascual Staff designer
Dexter Mark Abellera Staff designer

others, click here. Design advisor Gwen Amos

Before & After magazine

Join our e-list 323 Lincoln Street, Roseville, CA 95678
Telephone 916-784-3880
To be notified by e-mail of new articles as
Fax 916-784-3995
they become available, go to E-mail mailbox@bamagazine.com
http://www.bamagazine.com/email www http://www.bamagazine.com

Copyright ©2005 Before & After magazine, ISSN

1049-0035. All rights reserved
You may pass this article around, but you may not alter
it, and you may not charge for it. You may quote brief
sections for review. If you do this, please credit Before
& After magazine, and let us know. To feature free
Before & After articles on your Web site, please contact
us. For permission to include all or part of this article in
another work, please contact us.

    10 of 10 | Printing formats  Design a step-up brochure 0626

Before&After ®
PDF Compressor Free Version
BAmagazine.com i U X

Before & After is made to fit your binder

Before & After articles are intended for permanent reference. All are titled and numbered.
For the current table of contents, click here. To save time and paper, a paper-saver format of this article,
suitable for one- or two-sided printing, is provided on the following pages.

For presentation format For paper-saver format

Print: (Specify pages 1–10) Print: (Specify pages 12–16)

Print
Format: Landscape
Page Size: Fit to Page

Save
Presentation format or
Paper-saver format

    Back | Paper-saver format 

 PDF Compressor Free Version

Design a
step-up
brochure A compact brochure of loose cards
is easy to customize.

The pattern
Step-Up Brochure™ template
from Paper Direct has a blank
jacket (cover) with inner pocket,
three insert cards and a business
card. It comes flat on two, 38-lb.
letter-size sheets perforated and
scored, ready for desktop printing.
Packaged 50 sets to a box. Ask for
model #BJP104 (white) or #BJP107
(cream). www.paperdirect.com

Jacket with Inserts and

The step-up brochure is a jacket with three (or more) information pocket business card
cards stacked inside and a business card on the pocket. It fits a
standard, #10 envelope. Its popularity is in its versatility; you can mix
and match cards without reprinting the cover. If you need only a few,
you can work from a blank, pre-cut template, as we have here.

0626 Design a step-up brochure Before&After | www.bamagazine.com Design a step-up brochure 0626
1 of 5
 Unite the parts
Beauty starts with continuity. To design a beautiful brochure, you must visually connect
its many parts. Do this by repeating the image, layout, type and colors throughout.
PDF Compressor Free Version
Back
Front
Place the photo across panels . . .
The photo crosses outside panels, which ties
front to back. It’s sized so the blossoms are on
the front. Note how the back-panel text aligns
neatly to the right beneath the leaf tips.
Layout
Lay out each card alike. Work down from the top—head, then photo, then text—
then carry the sizes and dimensions to the other cards.
Start at the top
Be kind to your reader; put section heads on
top! The photo on only the front card is visi-
ble and makes the first impression. The front
card is the obvious place for an introduction,
which is set here in oversize text type.
0626 Design a step-up brochure
. . . on the inside . . .
Inside, the photo is flipped so the blossoms
remain visible when the cards are in place.
Because it’s here for continuity and is not the
focal point, lighter opacity makes it recede
and not steal attention from the cards.
Layout and alignment are the same on every card.
BLOSSOM
Glow with Radiance
Rest, relax and rejuvenate your
mind, body and soul with our one-
of-a-kind Spa treatments. World
renowned, our Skin and Massage
therapies target a wide range of
needs. Specially trained therapists
and only the highest quality prod-
ucts produce unparalleled results.
Relaxed and rejuvenated, you will
glow with radiance.
For more information and a complete list of therapies,
visit us online at BlossomWell.com
Note the photographic conti-
nuity: Three close-ups, similar
color palettes, same size, pro-
portions and position.
Before&After | www.bamagazine.com
2 of 5
BLOSSOM
of Sacramento
Diane Richards
Body Wellness Center
Information | Appointments
9 1 6 . 5 5 5. 1 2 8 6
. . . and on the business card
Careful cropping isolates a single
blossom and sustains the theme.
(Note that the photo has been scaled,
flipped and cropped to make the best
use of each space, yet the result is a
unified whole. This isn’t possible with
photos on which transformations
will be apparent [mirrored type, inex-
plicable jumps in size, etc.]. It works
best with organic images like this one,
which in nature vary a lot anyway.)
BLOSSOM BLOSSOM
Skin Therapy Massage Therapy
Recline and relax in a soft blanket, and Restore an all-over sense of calm and well-
experience the clean, fresh aromas, warm being with the soothing touch of a certified
mists, gentle exfoliates and cool sensations massage therapist. Relax and let use melt
of our unique skin therapies. away your stress and tension.
Lighten-up Facial 40 min | $65 Swedish 40 min | $65
A gentle, 40 minute facial designed to calm, balance Relieve tension and soothe nerves through total body
and lighten sensitive, irritated skin; smoothes, protects relaxation. This therapeutic treatment is designed to
and diminishes redness. improve circulation, relieve muscle tension and stress.
Skin Renewal 60 min | $75 Deep Muscle 60 min | $65
Treat maturing skin with a hydrating botanical massage; A therapeutic technique of body work that releases
restore clarity, radiance and suppleness. chronic pain. Using slow strokes that run across the
muscles and deep finger pressure, this technique works
Anti-Aging 60 min | $75 best on targeted areas and not full body.
Strengthen mature skin with a deep hydrating treat-
ment, enhancing your natural moisture barrier for Athletes 40 min | $75
smooth, cool and supple skin. For pre- or post-activity, this massage is designed to
prepare the muscles for exercise or help them recover
Multi-Vitamin Anti-Oxidant 60 min | $75
Minimize fine lines with vitamins and anti-oxidants.
more quickly for the next round of activity. Sports
massage uses vigorous strokes, stretching and friction.
Detox skin for a supple, normal radiance.
Hot Stone 40 min | $55
Escape to a state of pure relaxation with this ancient
Native American treatment. Warm stone therapy is
combined with traditional Swedish massage to dissolve
muscle tension and induce deep relaxation.
Design a step-up brochure 0626
 Type
Use only one or two typestyles—typically, one for heads and another for text.
Alter style or size only when the message changes, not arbitrarily.
PDF Compressor Free Version

A
BLOSSOM

Massage Therapy Massage Therapy

Restore an all-over sense of calm and well-
being with the soothing touch of a certified
massage therapist. Relax and let us melt
away your stress and tension.

Swedish 40 min | $65

Relieve tension and soothe nerves through total body
B relaxation. This therapeutic treatment is designed to
improve circulation, relieve muscle tension and stress.

Big, medium, small

Practically, type must be readable, and it must
fit the space. Aesthetically, it must convey a
mood or impression. A Berkeley Oldstyle
is an easy-to-read serif style with flower-like
detailing. B Avenir Light is a complementary
san-serif; its clean lines are especially read-
able at small sizes and convey a somewhat
clinical look appropriate for a health spa.
Restore an all-over sense of calm and well-
When two typestyles have similar
being with the soothing touch of a certified
weight, as they have here, it’s a good
massage therapist. Relax and let us melt
idea to use size to differentiate kinds
away your stress and tension.
of information. Select big, medium
and small. Above, big and medium
sizes convey headline and narrative;
Swedish 40 min | $65
small handles the data.
Relieve tension and soothe nerves through total body
relaxation. This therapeutic treatment is designed to
improve circulation, relieve muscle tension and stress.

Color
Color expresses emotion, mood, feel. Identify your key feel words—in this case calm and
refreshing—then sample a color from the image and build your color palette from that.

BLOSSOM

Massage Therapy
Blossom color
BLOSSOM

Skin Therapy

well-
Restore an all-over sense of calm and
certified
being with the soothing touch of a
BLOSSOM
therapist. Relax and let use melt
Neighboring (analo-
Glow with
massage Radiance
away your stress and tension.

gous) colors have a Swedish 40 min | $65

body
and soothe nerves through total
Relieve tension Recline
color in common, in and relax in a soft to
therapeutic treatment is designedblanket, and
relaxation. This experienc
e the clean, fresh
tension and stress.
aromas, warm
improve circulation, relieve muscle
mists, gentle exfoliates and cool sensation
this case yellow. of our unique
Deep Muscle 60 min | $65 skin therapies.
s
work that releases
A therapeutic technique of body
run across the
chronic pain. Using slow strokes that
finger pressure,
Lighten-up this technique works
muscles and deep Facial 40 min | $65
and not full
areas 40 minute facial
A gentle, body.
best on targeted designed to calm, balance
Rest, relax and rejuvenate your
and lighten sensitive irritated skin;
smoothes, protects
Athletes 40and min diminishes
| $75 redness.
It’s a refreshing image Add calm mind, body and soul with our one-
For pre or post activity, this massage
is designed to pre-
them recover more
of-a-kind Spa treatments. World
pare the Skin
muscles for exercise
Renewal or help
60 min | $75

Sampling the image shows You create calm with lightness, soft- Treat
quickly for the
renowned, our Skin and Massage
uses vigorousrestore
round ofskin
nextmaturing
strokes,
activity.
stretching
clarity,
Sports massage
with a hydrating botanical massage,
and friction.
radiance and suppleness.
therapies target a wide range of
that it’s mainly spring greens, ness, an absence of contrast and needs.Hot
Specially 40 min | $55 60 min | $75
Stone Anti-Aging
trainedrelaxation
therapists
with this ancient
state of pure
Escape to a Strengthen mature skin with a deep hydrating treat-
which are cool and refreshing. edge, which is what we see in very and only the
Native highest
American
smooth,
with
quality
ment.treatment.
Enhancing
traditional
Warm prod-
stone
your natural
Swedish
cool and
therapy is
moisture barrier for
massage to dissolve
ucts produce
combined unparalleled results.
supple skin.
relaxation.
muscle tensionand induce deep
For versatility, we also need light colors, which are mostly white. Relaxed and rejuvenated, you will
Multi-Vitamin Anti-Oxidan t 60 min | $75
Minimize fine lines with vitamins
glow with radiance. and anti-oxidants.
other colors . . . Neighboring colors on the wheel pro- Detox skin for a supple normal radiance.

vide a bit of difference, yet because For more information and a complete list of therapies,
visit us online at BlossomWell.com

they share a common color are simi-

larly compatible. Note below the
absence of edge —that’s peaceful! Note above that the warm card
separates the two cool ones.

0626 Design a step-up brochure Before&After | www.bamagazine.com Design a step-up brochure 0626
3 of 5
 Template A: Brochure jacket
Letter-size page (81⁄ 2”x 11”)

PDF Compressor Free Version

8 1⁄ 2”

Start with the inside up

Add
double-sided
1 2 tape to tab.

4” 4” 8 1⁄ 2”

11”

3 4

Add card slits when printing commercially.

Template B: Inserts and business card

Letter-size page (11” x 81⁄ 2”)

11”

Remove the excess paper

then separate the cards

2”

8 1⁄ 2”

6” 7” 8”

3 2⁄ 3” 3 2⁄ 3” 3 2⁄ 3”

0626 Design a step-up brochure Before&After | www.bamagazine.com Design a step-up brochure 0626
4 of 5
 Article resources

PDF Compressor Free Version

Typefaces Colors
1 ITC Berkeley Oldstyle Book | 26 pt, 8 C40 M10 Y90 K0
1
–10 letterspacing
7
2a 2 (a–b) Avenir 35 Light | a) 9/12 pt, 9 C40 M15 Y15 K15
+25 letterspacing, b) 8/11 pt
10 C30 M29 Y35 K55
3 ITC Berkeley Oldstyle Bold | 10 pt,
+25 letterspacing 11 C14 M2 Y7 K0
6a BLOSSOM 1
of Sacramento 4 (a–c) ITC Berkeley Oldstyle Medium
a) 24 pt, –25 letterspacing, 12 C0 M8 Y16 K5
Diane Richards
Body Wellness Center 8 b) 14/16.5 pt, c) 11/12.5 pt
Information | Appointments 13 C10 M0 Y30 K0
9 16 . 5 5 5. 1 2 8 6 5 (a–b) Avenir 85 Heavy | a) 8/11 pt,
9
b) 6.5/11 pt
3a
BLOSSOM 12
Massage Therapy
3 13 Images
BLOSSOM

Skin Therapy 6 (a–d) iStockphoto.com

6d
4a
BLOSSOM

Glow with Radiance a b c d

6c Restore an all-over sense of calm and well-
being with the soothing touch of a certified
massage therapist. Relax and let use melt
4c
away your stress and tension.

6b Recline and relax in a soft blanket, and

Swedish 40 min | $65
experience the clean, fresh aromas, warm

of our unique skin therapies.

4b
Rest, relax and rejuvenate your
mind, body and soul with our one-
of-a-kind Spa treatments. World
renowned, our Skin and Massage
10 therapies target a wide range of
needs. Specially trained therapists
and only the highest quality prod-
ucts produce unparalleled results.
Relieve tension and soothe nerves through total body
mists, gentle exfoliates and cool sensations
relaxation. This therapeutic treatment is designed to
improve circulation, relieve muscle tension and stress.
Template
Deep Muscle 60 min | $65
5b 7 paperdirect.com
5a Lighten-up Facial 40 min | $65
A gentle, 40 minute facial designed to calm,
A therapeutic technique of body work that releases
chronic pain. Using slow strokes that run across the
balance
muscles and deep finger pressure, this technique works
and lighten sensitive, irritated skin; smoothes, protects
and diminishes redness. best on targeted areas and not full body.
Skin Renewal 60 min | $75 Athletes 40 min | $75
For massage;
Treat maturing skin with a hydrating botanical pre- or post-activity, this massage is designed to
2b restore clarity, radiance and suppleness. prepare the muscles for exercise or help them recover
more quickly for the next round of activity. Sports
massage uses vigorous strokes, stretching and friction.
Anti-Aging 60 min $75
|
Related articles
Strengthen mature skin with a deep hydrating treat-

11 Relaxed and rejuvenated, you will

Hot for
ment, enhancing your natural moisture barrier
smooth, cool and supple skin.
Stone 40 min | $55
Escape to a state of pure relaxation with this ancient
glow with radiance. Native American treatment. Warm stone therapy is
Multi-Vitamin Anti-Oxidant 60 min | $75 combined with traditional Swedish massage to dissolve

0683 | 0665 | 0651 | 0642 | 0635 | 0623

muscle tension and induce deep relaxation.
Minimize fine lines with vitamins and anti-oxidants.

2b For more information and a complete list of therapies, Detox skin for a supple, normal radiance.
visit us online at BlossomWell.com
5a
0619
Article revised on 07/18/10

Subscribe to Before & After Before & After magazine

Before & After has been sharing its practical approach
Did you learn from this article? Subscribe, and to graphic design since 1990. Because our modern world
become a more capable, confident designer has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understand-
for pennies per article. To learn more, go to
able, useful and even fun for everyone.
http://www.bamagazine.com/Subscribe
John McWade Publisher and creative director
Gaye McWade Associate publisher
E-mail this article Vincent Pascual Staff designer
To pass along a free copy of this article to Dexter Mark Abellera Staff designer

others, click here. Design advisor Gwen Amos

Before & After magazine

Join our e-list 323 Lincoln Street, Roseville, CA 95678
Telephone 916-784-3880
To be notified by e-mail of new articles as
Fax 916-784-3995
they become available, go to E-mail mailbox@bamagazine.com
http://www.bamagazine.com/email www http://www.bamagazine.com

Copyright ©2005 Before & After magazine, ISSN

1049-0035. All rights reserved
You may pass this article around, but you may not alter
it, and you may not charge for it. You may quote brief
sections for review. If you do this, please credit Before
& After magazine, and let us know. To feature free
Before & After articles on your Web site, please contact
us. For permission to include all or part of this article in
another work, please contact us.

0626 Design a step-up brochure Before&After | www.bamagazine.com Design a step-up brochure 0626
5 of 5