12 PARTS OF A

NEWSLETTER
Source:
http://desktoppub.about.com/od/newsletters/a/newsletter_part.htm
1. NAMEPLATE

• Banner on the front of a

document that identifies the
publication name; may include
a logo, subtitle, motto,
volume, issue, and date.
• A creative name.
• A bold title that dominates the page.
• A name with one or two words, no more.
• A subtitle to explain more about the name. For
example, if the name of the newsletter is “Wildcat
News” a good sub title would be “Keeping students,
parents and staff at William Allen School informed”.
Subtitles help clarify who the audience is.
• The date of publication.
 Batang

Francisco
NAMEPLATE
Example
 Batang Francisco

Additional examples of Batang Francisco

NAMEPLATES
Batang Francisco

Batang Francisco

Batang Francisco
2. BODY

•The bulk of the text excluding

headlines and decoration.
Batang

Francisco

BODY
Example
(excluding headlines
and photos)
3. TABLE OF CONTENTS
•Usually appears on
the front page;
briefly lists the
articles and the
page numbers on
which they appear.
4. MASTHEAD
• Contains the name of the
publisher and may include
staff names and other
related information; usually
appears on page 2 of the
document
MASTHEAD EXAMPLE
5a. HEADLINE

•Identifies each article; is the

most prominent text element
after the nameplate.
• The headlines must be well written and bold.
• List headlines and their articles in order of importance.
• Be consistent and use the same font for all headlines.
• Headlines should be larger than body copy but not
overpowering
• Headlines in all upper case are difficult to read. A combination
of upper and lower case works best
• Headlines should contrast with body text style, alignment,
white space, and graphic accents so that they will stand out
and not blend in with the body.
• Avoid using centered uppercase text that repeats the format of
the headlines.
Batang

Francisco
HEADLINE
Examples
5b. KICKER
•A short phrase positioned above the headline,
usually as a lead-in or introduction.

5c. DECK
• One or more lines placed between the
headline and the body of the article; provides a
segue between the two.
Deck
5d. SUBHEAD
•Appears within the body text; divides the
article into smaller sections.
(Similar to side headings and paragraph headings in a report).

5e. RUNNING HEAD

• Repeating text at the top of every (or every
other page); also called a running header.
6. PAGE NUMBERS

•Can appear at the top, bottom, or

side of the newsletter; page 1 is
usually not numbered
7. BYLINE
•Name of author or
contributor of photo
or article; it can
appear at the
beginning or end of
the article.
Byline Examples
8. JUMPLINE
•Appears at the bottom of an article to
identify the page where the article
continues.
Example: (continued on page 4)
Batang

Francisco
JUMPLINE
Examples
9. END MARK

•A “dingbat” or symbol used to mark

the end of an article or story.
Examples: t
10. PULL QUOTES

•A small quote taken from

an article and enlarged
to catch the reader’s
attention.
PULL QUOTE EXAMPLES
11a. MUG SHOT

•A photograph of a person’s
head and shoulders with that
person looking straight into the
camera.
 Mug shot
(or head shot)
examples

Celebrity Head Business Head Shot

Shot

Typical Mug Shot

The Beatles – Publicity Head Shots
11b. CAPTION

•A phrase, sentence, or paragraph

describing the contents of an
illustration or photograph.
Caption Examples

• International Summer Programs - The

author (seated at bottom) leading a
High School student group in Tanzania.