5 Reasons for

Investing in Your
Talent Brand

LinkedIn Confidential ©2012 All Rights Reserved 1

How we define Talent Brand

Talent Brand n.

• The highly social, totally public version of your

employer brand incorporating what talent thinks,
feels, and shares about your company as a place to
work.
• A significant asset for both hiring/retaining great talent
and promoting your corporate image to the market.

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 1. Strong talent + consumer brand lead to better stock
performance
Cumulative change in stock price over 5 year period

36%
LinkedIn Talent Brand Index

10%
High

-6% 28%
Low

Low High

Lippincott Customer BrandView Index

Source: Lippincott BrandView survey of 30,000 respondents and LinkedIn’s Talent Brand Index data for 150+ publicly traded companies in the US
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2. A strong Talent Brand is associated with lower cost
per hire

Up to

50% savings in per cost hire is associated with a

strong employer brand

Source: LinkedIn July 2012 survey of over 4,700 talent acquisition decision-makers across 15 countries. See: What’s the value of your employer brand?
http://talent.linkedin.com/blog/index.php/author/eda-gultekin/ 4
 3. A strong Talent Brand increases response rates to
recruiter messages

NO PREVIOUS ENGAGEMENT ENGAGED AT ALL TOUCHPOINTS

Relative
response rate 1X 2X
Based on analysis of 2.6 million messages, engaging your audience can
double your InMail response rates on LinkedIn

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 4. Companies with a strong talent brand attract 50%
more applicants to their jobs

WEAK TALENT BRAND STRONG TALENT BRAND

Relative
applications
per 2X 3X
job

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 5. Companies with a strong talent brand find 3X as
many of their hires through LinkedIn

NO PREVIOUS ENGAGEMENT ENGAGED AT ALL TOUCHPOINTS

Relative % of
hires
influenced by
1X 3X
LinkedIn

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…which leads them to better qualified talent

New employees sourced through LinkedIn are up to

40% less likely to leave within the first six months