Marketing Management Assignment

NAME : HARISH NAIK

STD : 2173-2018

SUBMITTED TO SIR FURQAN

Date :6-04-2020

SWOT ANALYSIS OF APPLE :

Strength:
Innovative products – One of the key strengths of Apple over the years has
been its innovative product line up. Apple has presented hit products after hit
products and that’s been the major strength of Apple. Initially it came with the
MacBook, then the ipod, the Iphone, the ipad, the iwatch. In short, Apple has
covered almost everything that an individual “desires”.

Weakness :
Incompatibility – A key issue in Apple as a company is that many of its
products are incompatible with third-party software / accessories. So overall,
when you buy a product of Apple, you enter the Apple universe and you have
to continue with Apple only. That makes a huge impact on consumer decision
making.

Opportunities:
IWATCH AND APPLE TV – Two products which can increase the presence
even further are the Iwatch and Apple TV, both of which are aimed at the
future, for when the digital presence increases. Apple Iwatch already has a
50% market share of Smart watches in US.

Threat :
 Market penetration in Smartphones – One of the key threats to Apple is
the market penetration by other brands in the Smartphone market. Android is
eating market share like anything and currently has 47.5% of the market share
whereas Iphone is at 42% market share. Android is being used
by Samsung, HTC, Lenovo and practically everyone who wants to enter the
smart phone market. Naturally Android being of Google (2nd most valued
brand), Apple has to be ready for Smartphone competition.