Professional Documents
Culture Documents
SUBMISSION FORMAT
THE SUBMISSION IS IN THE FORM OF AN ESSAY; A REPORT AND A MARKETING PLAN.
THE ESSAY SHOULD BE WRITTEN IN A CONCISE, FORMAL BUSINESS STYLE USING SINGLE SPACING AND FONT STYLE CALIBRI AND SIZE 11. YOU ARE REQUIRED TO
MAKE USE OF HEADINGS, PARAGRAPHS AND SUBSECTIONS AS APPROPRIATE, AND ALL WORK MUST BE SUPPORTED WITH RESEARCH AND REFERENCED USING THE
HARVARD REFERENCING SYSTEM. PLEASE ALSO PROVIDE A BIBLIOGRAPHY USING THE HARVARD REFERENCING SYSTEM. THE RECOMMENDED WORD LIMIT IS
750 – 1000 WORDS.
THE REPORT SHOULD BE CONSTRUCTED IN REPORT FORM, WITH PROPER HEADINGS, PARAGRAPHS AND SUBSECTIONS AS APPROPRIATE. YOUR RESEARCH
SHOULD BE REFERENCED USING THE HARVARD REFERENCING SYSTEM. PLEASE ALSO PROVIDE A BIBLIOGRAPHY USING THE HARVARD REFERENCING SYSTEM. THE
RECOMMENDED WORD LIMIT IS 750 – 1000 WORDS
THE MARKETING PLAN SHOULD BE CONSTRUCTED IN REPORT FORM, WITH PROPER HEADINGS, PARAGRAPHS AND SUBSECTIONS AS APPROPRIATE. YOUR
RESEARCH SHOULD BE REFERENCED USING THE HARVARD REFERENCING SYSTEM. PLEASE ALSO PROVIDE A BIBLIOGRAPHY USING THE HARVARD REFERENCING
SYSTEM. THE RECOMMENDED WORD LIMIT IS 1500 – 2000 WORDS.
A MARKETING PLAN TEMPLATE WILL BE PROVIDED, BUT IT IS NOT MANDATORY TO USE IT.
ASSIGNMENT SCENARIO AND GUIDANCE
The auto sector has truly benefitted in the last five years in Pakistan witnessing a phenomenal increase in sales that has
prompted fresh investments and expansion plans in the industry. Korean players including Kia, Hyundai and SsangYong Motor
Company, Germany’s Volkswagen, French carmaker Renault and Japan’s Nissan have all announced that they would assemble
vehicles in the country. This has finally resulted in a challenge for the current players that have long operated in the over $300-
https://tribune.com.pk/story/1693992/2-changing-landscape-face-pakistans-auto-sector/
TASK 1 :
a) Briefly explain the role of Marketing and discuss how marketing function influences other functional departments.
b) Critically Analyse and Evaluate the importance of marketing function in improving/assisting organizational integration within
today’s contemporary organizations.
TASK 2
a) Consider any two competitors given in the scenario and draw out the marketing mix (7 Ps) for both the brands. Clearly highlight
any marketing mix differences for the two companies.
b) Considering the marketing context of the two brands, discuss briefly how the difference in marketing tactics has been
successfully used to achieve marketing objectives.
TASK 3
a) Construct a well thought out, and justified strategic marketing plan for any of the above auto maker for its international
expansion into Pakistan.
TASK 1 Essay
TASK 2 Report