MASS COMMUNICATION

1.Draw a PR Campaign to restore the image of an organization and the trust

of the public in organization, which has been breached because of publication
of news of corruption committed by the promoters of the company. Identify
the public’s and how you deal with each
Publics:
 Management
 Shareholder
 Partner
 Retailer
 Consumer
 Staffs
 employee
Corruption investigations are very difficult to prosecute without tips from victims . PR encourages
these witnesses to inform authorities by ensuring they have accurate information about how to report
corruption and what their rights are if they do. By widely disseminating this information, PR helps
empower more people to report corruption and, therefore, generates the largest number of possible allies
for law enforcement. However, public relations doesn't happen all on its own. To create and implement a
PR campaign, you need a comprehensive plan that your business can follow, measure, and improve on.
everything is determined by your target customer.
1. How will you gain consumer attention and trust?
Once you know who makes up your target market, you can begin creating a plan for where and when
your PR campaign will appear, as well as what it will say. It can be helpful to look at public relations
outreach that your competitors have done, which will give you an idea of which media outlets to target, as
well as what messages you should and should not send. Ultimately, what makes a given anticorruption PR
campaign effective will depend on which of these goals the campaign is trying to achieve. But what
unites all the different manifestations of anticorruption PR is an effort to educate as many people as
possible about corruption as an issue and, in many cases, empower those people to take action.
2. Essay on ‘This is not the end of the world’

‘THIS IS NOT THE END OF THE WORLD'

The coronavirus (COVID-19) outbreak has already brought considerable human suffering and major
economic disruption.Covid19 which aroused in Wuhan city of China and because of our highly
interconnected, global economy, a deadly disease could spread like wildfire. The threat of global
pandemic very real which add up the thought there may not be tomorrow and just we all are close to the
End of the World. It seems that after all, the end is not the end we all can beat together the global
pandemic. Man is a Social animal well said by Aristotle, Let’s keep up this Social distancing to beat the
pandemic to survive. if Corona is not a sickness but a cure, and we are virus to earth. Moreover, Once you
choose the hope everything is possible we all together can beat the pandemic let’s stay safe, stay strong as
this not going to be the end of the world. When the people were engulfed in the fears of the outbreak of
coronavirus. An asteroid going to hit Earth and will probably destroy the civilization. An asteroid as big
as the Himalayas is going to hit the planet Earth. As per NASA, an asteroid is expected to fly past Earth
on April 29, 2020, at a distance of approximately 4 million miles. However, NASA is constantly
monitoring the trajectory speed, and distance of this particular asteroid along with others. NASA
discovered this asteroid in 1998, and since then it is observing its every movement and every data about
this asteroid. As per India today’s fact check report, this asteroid is also not mentioned in the list of Sentry
Impact Risk Page of NASA which monitors the potential future Earth impact events and with an
estimated diameter of 1.8 km to 4.1 km, the asteroid will fly past Earth from an estimated distance of 3.9
million miles at an estimated speed of around 20000 miles per hour which means it will come no closer
than about 16 times the distance between the Earth and Moon.
3. INTERVIEW OF WHO CHIEF TO LEARN AND UNDERSTAND WHAT INITIATIVES ARE
TAKEN BY WHO TO CONTROL COVID 19
Objective:
The interview is conducted on public interest. The main objective of the interview is to learn and
understand what are the initiatives taken by WHO to control the spread of COVID19.
Research of the Interviewer:
Tedros Adhanom Ghebreyesus Born in the city of Asmara, Eritrea, He holds a Doctorate of
Philosophy (PhD) in Community Health from the University of Nottingham and a Master of Science
(M.S.c) in Immunology of Infectious Diseases from the University of London. Dr Tedros is globally
recognized as a health scholar, researcher, and diplomat with first-hand experience in research,
operations, and leadership in emergency responses to epidemics. He was elected as WHO Director-
General for a five-year term by WHO Member States at the Seventieth World Health Assembly in May
2017. He is the first WHO Director-General to have been elected from multiple candidates by the World
Health Assembly, and is the first person from the WHO African Region to serve as WHO's chief
technical and administrative officer. Immediately after taking office on 1 July 2017 Dr Tedros outlined
five key priorities for the Organization: universal health coverage; health emergencies; women’s,
children’s and adolescents’ health; health impacts of climate and environmental change; and a
transformed WHO. We are so delighted to meet him and ask solutions for many questions in our mind
regarding COVID19 and what are the measures taken by WHO to control the spread of pandemic.
Questions:
1. What interested you to do research on health?
2. What is your Vision as a Chief of World health Organization?
3. What is so challenging to be head of the world Health Organization in the time of corona virus?
4. What are the measures taken by WHO?
Preparation:
First we have to contact the secretary of Dr Tedros to arrange the meeting on the time, the place and date
to fix up meeting for conducting the interview and we explained him the purpose and objective of the
interview and a brief introduction about the interview and in general what sort of questions will be asked,
and approximately how long the interview will last.
Article:
This is the lot of Ethiopian Tedros Adhanom Ghebreyesus, the first African head of the WHO, who took
the charge of office two and a half years ago promising to reform the organization, and to tackle the
illness that kill millions each year. We conducted the Interview of Dr Tedros is “Charming” and
“Unassuming” are some of the words those who know to describe the 55 year old. Tedros has discussed
recalling that as a child he was aware of the suffering and death caused by malaria. His younger brother
passed away at the age of 3 or 4, possibly preventable diseases which further created a thought in his
mind for the need of global healthcare which led him in doing many successful research. Dr Tedros also
served as Ethiopia’s Minister of Health from 2005–2012, where he led a comprehensive reform of the
country’s health system. The transformation he led as Ethiopia’s Minister of Health improved access to
health care for millions of people. Proud moment that in his leadership Ethiopia invested in critical health
infrastructure, expanded its health workforce, and developed innovative health financing mechanisms.He
further stated that his vision is to envision a world in which everyone can live healthy, productive lives,
regardless of who they are or where the live. He believes in the global commitment to sustainable
development which is enshrined in the sustainable development goals which offers unique opportunity to
address the social, economic, political determinants of the health and wellbeing of people everywhere. He
says that WHO need to get fit for 21st century that belongs to all, equally and all we need a WHO that is
efficiently managed, adequately resourced and results driven, with a strong focus on transparency,
accountability and value for money. He says it is not that easy to be chief of WHO in the present scenario
it requires 24-hour monitoring, deployment of medical staff, equipment and medicines, daily discussions
with affected countries and countries who might be affected, and of course, a steady stream of reliable
information for an anxious world desperate for immediate answers.He says that in light of the current
situation On 11 March 2020, WHO declared Novel Corona virus Disease (COVID-19) outbreak as a
pandemic and reiterated the call for countries to take immediate actions and scale up response to treat,
detect and reduce transmission to save people’s lives. He is also active in tweeter about the importance of
an organized and calm response to the outbreak. WHO has very has given basic protective measures to
control the spread of pandemic which is available on the WHO website and through the national and local
public health authority. Most people who become infected experience mild illness and recover, but it can
be more severe for others and also COVID19 health advice for public through section navigation, when
and why to maintain social distancing. He says with a smile Precaution is better than cure.Dr Tedros
concluded the interview by saying that only solidarity and cooperation among all countries will defeat the
coronavirus outbreak. He said everyone is in this together and the only way to stop the virus from
spreading is by working together. Overall Dr Tedros is an such a compassionate person and highly
competent public health official.
Submitted by:
Keshore kumar.S(17040141023)
B.A.LL.B(Hons)
Batch 2017-22