Name calling

1- is the use of derogatory language or words that carry a negative connotation

when describing someone who is against the source (Lee & Lee, 1939). This technique
attempts to arouse prejudice by labeling the target as an entity to dislike (Lee &
Lee, 1939). This is also seen as a tactic to engender negative attitudes towards
out-groups or populations that are seen to disagree with the propagandist�s view.
2- This technique is identified as giving an idea as a bad label, which can make
audiences reject and condemn the idea without examining the evidence. Also, it can
be classified as the usage of insulting language or words, which bring a bad and
negative implication when describing an enemy.
3- Lee & Lee point out that �name calling is the use of derogatory language or
words that carry a negative connotation when describing someone who is against the
source� (Lee & Lee, 1939).This technique is identified as giving someone a bad
label, which can make audiences reject and condemn the person without examining the
evidence . Also, it can be classified as the usage of insulting language or words,
which bring a bad and negative implication when describing an enemy.