Professional Documents
Culture Documents
Bachelor of Business
Administration
Semester 5
Batch (2018-21)
w.e.f - 2017-18
Semester - V: Scheme of Study
S. Name of the Contact End Mid Term
No Subject Credit Hours Total Term Theory/ CIA Attendance
Per Marks Theory/ Practical **
Week Practical Exam
Exam
1A *Security Analysis 100
5 5 70 20 5 5
(Elective – I,
Finance)
2A *International
Finance 5 5 100 70 20 5 5
(Elective – II,
Finance)
1B * Consumer
Behaviour 5 5 100 70 20 5 5
(Elective – I,
Marketing)
2B * Advertising and
Sales Promotion 5 5 100 70 20 5 5
(Elective – II,
Marketing)
1C *Recruitment and
5 5 100 70 20 5 5
Selection
(Elective – I, HRM)
2C * Industrial
Relations and 5 5 100 70 20 5 5
Labour Laws
(Elective – II, HRM)
3 * Production and
Operations 5 5 100 70 20 5 5
Management
4 Ð Entrepreneurship 5 5 100 70 20 5 5
Development
5 *Summer Internship 5 100 100
6 ▲International 3 4 100 70 20 5 5
Economics
7 »Management 2 2 50 35 10 2.5 2.5
Information System
TOTAL 30 26 650 485 110 27.5 27.5
⃰ Core Subjects ▲ Generic Subjects ∞Ability Enhancement Subjects ÐDiscipline Specific Elective
»Skill Enhancement Subjects
Learning Outcomes:
What students are expected to learn at the end of the course?
• All students attending this course will familiarize themselves with the securities markets
• He/she will be able to fairly analyze stocks to help them make informed decisions
• The course will also give them an overview of the MNCs and their ways of managing capital
• It will help students develop their fundamentals on securities markets
TOPICS
1 Fundamental Analysis 7
Reference Books:
Learning Outcome:
What students are expected to learn at the end of the course?
TOPICS
Case Study Daichi Sankyo of Japan buys out 34.8 percent stake in Ranbaxy 1
of India
Text Books:
Reference Book:
• Resnick, Bruce G; Eun, Cheol S. International financial management, Tata McGraw Hill
CONSUMER BEHAVIOR
Objective:
The course aims to provide students with a tool kit of consumer behaviour concepts and to build the skill in
them to use these concepts to understand and analyse consumer situation. This tool kit covers the essentials of
consumer decision making, Psychology and social/cultural influences.
Learning Outcome:
• The students will be able to understand the basic concepts of consumer behavior
• The students will get to know the determinants of consumer behavior
• The students will learn about the decision making process
• The students will know about the relation between diffusion and adoption
• The students will get to know about the Consumer rights
Text Books:
Reference Books:
The purpose of this paper is to provide students with an appreciation and understanding of integrated
marketing communications. Students will be introduced to marketing communications theory and
marketing communications disciplines (advertising, direct marketing, interactive marketing, public
relations, sales promotion and personal selling) and will learn how to apply these to the strategic design,
execution and evaluation of integrated marketing communications campaigns.
Learning Outcome:
Be informed of, both practically and conceptually, in the field of public relations, advertising, brand
communication, marketing communication, persuasive communication, communication management,
corporate communication.
Students will learnto:
1. Understand what advertising is & its role in advertising and brand promotion.
2. Understand the structure of the advertising industry.
3. Be able to identify, analyze and understand the advertising environment.
4. Be able to prepare advertising message & fully integrate the creative process.
Text Books:
• Integrated Marketing Communication by Clow and Baak
• Advertising & Promotion, Belch, TMH
• Advertising Management, U.C.Mathur, New Age International
Reference Books:
• Advertising & Sales Promotion, Kajmi&Batra, Excel Books
RECRUITMENT AND SELECTION
Total Lectures Required – 50 Total Tutorials Required – 10
Objectives:To make the students aware of the concepts and laws of Recruitment & Selection function of a
business organization
Learning Outcome:
Students will learn:
• To understand the concepts, principles and process of recruitment and selection
• To develop an understanding of how to assess recruitment needs and design selection
programs in an Organizational setting
• To familiarize with the levels, tools and techniques involved after selection of a candidate
Text Books:
1 Handbook of Strategic Recruitment & Selection : A systems Approach- By Bernard o’ Meara
2 Recruitment & Selection : A Competency Approach- By Gareth Roberts
3 Recruitment & Selection –By Eric Garner
INDUSTRIAL RELATIONS AND LABOUR LAWS
Total Lectures Required –50 Total Tutorials Required - 10
Course Objectives:
To impart knowledge and enable the students to interpret the contents of the laws relating to Trade
Unions, Standing Orders and Industrial Disputes.
Learning outcomes:
At the end of the course, the students will be able to-
▪ Understand and apply the theories, institutions and practices of Industrial Relations.
▪ Understand the psyche of industrial labour and the issues involved in dealing with organized
workforce.
22
Module 2 LABOUR LAWS
Lectures
Industrial Employment (Standing Orders) Act (1946):-
Short Title, Extent and Application, Classification of Workmen, Tickets,
Publication of Working Time, Holidays, Pay Days, Wage rates; Shift Working,
Attendance and Late Coming, Leave, Casual Leave, Festival Holidays and Leave,
Payment of Wages, Stoppage of Work, Termination of Employment, Disciplinary
Action of Misconduct, Transfers, Service Record 2
Employee’s (Workmen’s) Compensation Act (1923):-
Short Title, Extent, Commencement and Application, Employer’s liability for
compensation, Amount of Compensation, Method of calculation wages,
Distribution of compensation, Compensation not to be assigned, attached or
charged, Notice and Claim, Insolvency of Employer, Schedule I (Part I, Part II),
Schedule II, Schedule III (Part A, B and C) and Schedule IV 2
Payment of Gratuity Act (1972):-
Short Title, Extent, Commencement and Application, Controlling Authority,
Payment of Gratuity, Compulsory Insurance, Power to exempt, Nomination,
Determination of amount of gratuity, Inspectors, Power of Inspectors, Recovery
of Gratuity, Exemption of employer from liability in certain cases, Mode of
Payment of Gratuity 2
Employee Provident Funds and Miscellaneous Provisions Act (1952):-
Short Title, Extent and Application, Provision of contribution under Employees’
Provident Funds Scheme, Contributions, Employees’ Pension Scheme,
Employees’ Deposit Linked Insurance Scheme, Protection against attachment 2
Payment of Bonus Act (1965):-
Short Title, Extent and Application, Computation of gross profits (Schedule I, II),
computation of available surplus, sums deductible from gross profits, calculation
of direct tax payable by the employer, eligibility for bonus, disqualification for
bonus, payment of maximum bonus, computation of number of working days,
set on and set off of allocable surplus, Customary or Interim Bonus, Time limit
for payment of bonus, Maintenance of register, records, etc., Schedule IV 2
Employee State Insurance Act (1948):-
Short Title, Extent, Commencement and Application, Establishment of ESIC,
Employees’ State Insurance Fund, Chapter IV- Contributions, Provisions as to
payment of contributions, Method of payment of contributions, Employers to
furnish returns and maintain registers, Chapter V-Benefits 2
Maternity Benefit Act (1961):-
Short Title, Extent, Commencement and Application, Employment of, or work by,
women prohibited during certain period, Right to payment of maternity benefit,
Continuation of payment of maternity benefit, Payment of benefit in certain
cases, and cases of death, Payment of medical bonus, Lave for miscarriage, Leave
for illness arising out of pregnancy, delivery, premature delivery, or miscarriage,
Nursing Breaks, Dismissal during absence of pregnancy, Cases of no deduction of
wages 2
Industrial Disputes Act (1947):-
Short Title, Extent, Commencement and Application, Authorities under the act,
Chapter V – Strikes and Lockouts, Lay off and Retrenchment 1
Trade Unions Act (1926):-
Short Title, Extent, Commencement and Application, Chapter – II - Registration
of Trade Unions, Chapter III – Rights and Liabilities of Registered trade Unions,
Chapter IV – Regulation 1
Factories Act (1948):-
Short Title, Extent, Commencement and Application, Chapter III – Cleanliness,
Chapter IV – Safety, Chapter V – Welfare, Chapter VI – Working Hours, Chapter
II – Section 7A, 7B, Section 8 and 9, Chapter VII (Section 67), Chapter X –
Penalties and Procedure 2
Minimum Wages Act (1948):-
Short Title, Extent, Fixing of minimum rate of wages, Minimum rate of wages,
Procedure of fixing and revising minimum wages, Payment of minimum rates of
wages, Fixing hours for a normal working day, Overtime, Minimum time rate
wages for piece work, Maintenance of registers and records 2
Contract Labour (Regulation and Abolition) Act (1970):-
Short Title, Extent, Commencement and Application, Chapter III – Registration
of Establishments Employing Contract Labour, Chapter IV – Licensing of
Contractors, Chapter V – Welfare and Health of Contract Labour 2
Text Books:
1. S VenkataRatnam, Industrial Relations, Oxford Publications
References:
1. Nair and Nair, Personnel Management and Industrial Relations, S Chand and Company
2. Arun Monappa, Industrial relations, Tata McGraw Hill
3. Ajay Garg, Labour Laws: One Should Know, Nabhi Publications
PRODUCTION & OPERATIONS MANAGEMENT
Total Lectures Required – 50 Total Tutorials Required – 10
Objectives: The objective of this course is to develop the understanding of the strategic and
operational issues in the operational/ manufacturing environment of any organization and the
various decisions involved in the operational activities and the methods by which best possible
alternative decision can be taken.
Learning Outcome: Operations & Production Management enable students in guiding and handling
the operational and technical functions of the organization specially concern with the development,
manufacturing and production of goods. The course provides all the necessary skills required to be in
operations like supervision, inventory control, planning etc. and also helps in improving their creativity
and technical knowledge.
Books &references:
1. Management of production systems - Agarwal N.L, ParagDiwan.
2. Aswanthappa K, Sridhar Bhatt K - Production & Operations Management.
ENTREPRENEURSHIP DEVELOPMENT
Objectives: The objective of this paper is to thoroughly make students understand the process of
Entrepreneurship
Learning Outcome:
The students are expected to understand the process of Entrepreneurship, its planning, launching
and scaling up.
Text Books:
Reference Books:
1. Entrepreneurial Development - By Dr. C.B.Gupta And Dr. N.P.Srinivasan (S.Chand)
2. Entrepreneurship - HisirichPeterrs, Tmh Publication
3. Entrepreneurship & New Venture Creation - David H Holt. Prentice Hall Of lndia Ltd
4. Dynamics Of Entrepreneurial Development - Vasant Desai
INTERNATIONAL ECONOMICS
Objectives: This course exposes students to the theory and functioning of the international trade. It
provides the students a thorough understanding and deep knowledge about the basic principles that
tend to govern the free flow of trade in goods and services at the global level.
Learning Outcome:
• Have deep knowledge about the various theories involved in International Trade
• Get an insight into the exchange rate determination
• Understand the concept of balance of payment in detail
• Become aware of the various international organizations
• Get a clear picture of international trade relations of India with other nations.
TEXT BOOKS:
REFERENCE BOOKS:
Objective: The objective of the course is to acquaint the students about the concept of information
system in business organizations, and also the management control systems.
Learning Outcome: Management Information System enables students in getting an in depth understanding
of the concept of Information Systems, the structure of designing systems, the need for system analysis,
database management systems, ways to implement different information systems for information exchange
and decision making purpose.
Text Book:
Each student shall undergo practical training of six weeks during the vacations after Fourth Semester in an
approved business/industrial/service organization and submit at least two copies of the Summer Training
Report to the Dean/Head of the Department of the Institution within two weeks of the commencement of the
Fifth Semester. The Summer Training Report shall carry 100 marks. It shall be evaluated for 50 marks by an
External Examiner to be appointed by the University and for the rest of the 50 marks by an Internal Board of
Examiners to be appointed by the Dean of the Institution. This Internal Board of examiners shall comprise of a
minimum of two Internal Faculty Members.