INTRODUCTgooION TO DIGITAL MARKETING

EXECUTIVE SUMMARY
This is the report based on the one month internship program in One Zero Eight
Brand & Design under Digital Marketing Division from 16th December 2019 to
16th January 2020, as a requirement of my BBA program at KLE CBALC, Lingraj
College, Belagavi.
This report begins with providing the information about the digital marketing
industry. It includes what is digital marketing, the components of digital
marketing, the marketing trends, what’s shaping the digital marketing industry
worldwide, the growth of digital marketing in India and the career roles in digital
marketing.
The report also contains the information about the company profile of One Zero
Eight. It includes vision and mission, service offerings, major areas of digital
marketing expertise, organization hierarchy, departments and its structure, job
designations and descriptions, types of clients served by the company and
organization structure.
The major findings about the company according to my observations during my

internship for One Zero Eight Brand and Design Agency are also mentioned in the
report.
KLE Society’s College of Business Administration, Lingaraj College Page 1

INTRODUCTION TO DIGITAL MARKETING
I. Meaning
Digital marketing is a broad term that includes all marketing channels and
methods you can use to promote products or services on the Internet but also on
electronic devices such as TVs, mobile phones and electronic billboards.
II. Digital Marketing Channels
1. Website Marketing - A website is the focal point of all digital marketing

campaigns. Your website should represent your brand, product, and
services in the best possible way. It should be fast, mobile-friendly and
easy to use. Once you have a website your next step is to come up with a
digital marketing strategy and promote your website and content with the
purpose of getting more traffic and customers.
2. Search Engine Optimization (SEO) - Search engine optimization is the

process of optimizing your website for search engines. The main goal of
SEO is to help a website rank higher in the search results and get organic
traffic from search engines. SEO has a number of sub-processes. The main
ones are:
Technical SEO
On-Page SEO
Off-Page SEO
3. Pay-Per-Click (PPC) Advertising- PPC advertising gives you the ability to

reach internet users on a number of networks through paid ads. You can
set up PPC campaigns on Google, Bing, Linkedin, Twitter, Pinterest or
Facebook and show your ads to people searching for terms related to your
products or services. PPC campaigns can segment users based on their
demographic characteristics (age, gender, etc) or even their particular
interests or location. Every time a user clicks on your ads, you pay a fee
to the provider (and thus the term pay per click).

4. Content Marketing- Content marketing is all about the content. The digital
world is a huge collection of content in different forms like text, images,
audio, and video.The goal of a content marketing campaign is to reach
potential customers through the use of content.Content is usually
published on a website and then promoted through social media, email
marketing, SEO or even PPC campaigns.
5. Email Marketing - Despite the increased use of social media networks,

email marketing is still one of the most effective digital marketing
channels. Email marketing is the medium to get in touch with your
potential customers or the people interested in your brand and this entails
that these people want to hear from you.
6. Social Media Marketing - Social media marketing has to do with reaching

people in the various social networks either through content marketing
campaigns (postings), paid ads or both.
7. Mobile Marketing Mobile marketing is not the same as having a mobile

friendly version of your website. Making your website mobile friendly is
a must and necessary otherwise your website won’t show up for Google
searches performed on mobile. Mobile marketing is about creating an app
and uploading that app to Google Play or other app stores for users to
download.
8. Video Marketing - Video marketing is something relatively new but

recently it has become so popular that you simply cannot ignore it.
YouTube has become the second most popular search engine and a lot of
users are turning to YouTube before they make a buying decision, to learn
something or just to relax. YouTube is just one of the mediums you can
execute Video marketing. There are so many other platforms like
Facebook Videos, Instagram, Vimeo to use to run a video marketing
campaign. The best way to take advantage of video is to integrate them
into your SEO, content marketing and social media marketing campaigns.

9. Billboard Marketing - Billboard marketing is considered to be part of
digital marketing. Electronic billboards are available in a number of
public places (think Times Square billboards or Super Bowl commercials)
and it’s another more traditional channel in your digital marketing
arsenal.
INDUSTRY PROFILE
I. What’s shaping the Digital Ad Market
Despite early warning signs of a global economic slowdown, the possibility of a
recession is not keeping most advertisers up at night. Ad spending will continue to
rise across the globe, with digital driving most of the growth. In 2019, worldwide
digital ad spending will rise by 17.6% to $333.25 billion. That means that, for the
first time, digital will account for roughly half of the global ad market.
In some countries, including the UK, China, Norway and Canada, digital has
already become the dominant ad medium. This year, the US and the Netherlands
will join that group, with digital accounting for 54.2% and 52.6% of total ad spend,
respectively. In Russia, half of total ad investments will go to digital.
Meanwhile, in less-developed countries such as those in Latin America and parts

of Southeast Asia, digital ad investments will continue to lag behind traditional for
the foreseeable future.
Google will remain the largest digital ad seller in the world in 2019, accounting for
31.1% of worldwide ad spending, or $103.73 billion. Facebook will be No. 2, with
$67.37 billion in net ad revenues
The continuing shift toward digital advertising doesn’t mean that traditional
channels will be neglected in 2019. In fact, advertisers across the globe are
beginning to strategize how to effectively leverage both traditional and digital
advertising and more closely mirror how their audiences consume media.

II. Top players in Digital Marketing Industry
o Grey Advertising
o Wieden+Kennedy
o Butler
o Shine
o Stern and Partners
o Ogilvy and Mather
o BBDO
o Crispin Porter + Bogusky
o The Martin Agency
III. Marketing technology trends
Voice is going to continue to rise
o Almost one-third of the 3.5 billion searches performed on Google every day
are voice searches now, with personal assistant devices leading the way.
o Voice search differs from the typical desktop or mobile search. When you
open Google on your browser and type in your search query, you’ll see
hundreds of pages of search results. It’s not that hard to be one of them.
o When you ask Google a question, it will give you just a few results. More
often than not it will only give you one result. If your website is one of them,
the CTR can potentially be much higher. However, it needs to be there in the
first place. Therefore, tailoring your SEO strategy for voice search is crucial.
o Ways you can do this is make your search phrases more conversational and
less like written terms. Often written searches are just keyword bundles.
o Consider what your customers might speak, rather than type when making
an inquiry. It also makes sense to start writing in a more conversational tone
to develop content that better aligns with voice search.

Video is still going to be at the top of the tree
o Video is still winning the race of most successful medium of marketing in

2019 and this is set to continue into 2019. This makes sense, because the
average attention span of consumers is short, and most people would rather
watch a video than read a blog post.
o Live video has been a large factor in marketing because it directly connects
engaged consumers to products and services. If you want to catch consumer
attention then you will most likely find them on social media. Platforms like
Facebook Live have given marketers the opportunity to be in the face of
their target market.
Virtual Reality
o Virtual reality is a completely generated reality through the use of a head-

mounted device. Businesses are already embracing the power of this new
technology in creating brand awareness, as well as in selling individual
products.
o IKEA, for example, has been using VR gaming technology since 2016. With
its shopping app, IKEA VR Experience, its customers’ can try out different
IKEA solutions before buying them.

IV. The Growth of Digital Marketing in India
Internet access is main-stream. It has intensified the use of mobile phones,

computers, and laptops leading to a high change in the growth of digital channels
both in strength and volume. Be it social media, surfing for information on Google
or making purchases, India has transformed this medium into a full-fledged
market. And this market has flourished into creating Digital Marketing as a prime
source of bringing business through the internet!
Digital Marketing is growing at a rate of 25-30% in India annually. And if statistics

are to be believed, India has reached 500 million users of the internet by the end of
2018. India also has the World’s largest Facebook population. The high-speed
digitization, online portals, social media channels, etc lead to a growth of digital
marketing.
On average an Indian spends about 4-5 hours a day scrolling through social media,
emails, and browsers. The growing market of gadgets like smartphones, laptops,
tablets, etc has only increased the pace of usage and penetrated the market to make
it reach to a wider set of audience. The content on the internet influences the lives
of people big time. Display of ideas through images, videos, texts, etc has a sound
foundation into the minds of the people which translates into their living. Digital
marketing is very much about influencing the audience online with mediums of
content to increase a brand’s impact over the audience.
From 69 million online shoppers in 2016 and more than 100 million in 2017, India
has seen a stark rise in the internet population. Ever since the launch of Digital
India in 2015 as an initiative to improve online infrastructure and digital
empowerment, there has been mushrooming of a complete market of start-ups,
services and more than connect people globally! It has resulted in a rise of active
internet users, mobile connections, social media traffic and more.
Digital marketing is a big umbrella under which the technical, as well as non-
technical skills to create a wave of popularity over the internet, is covered. The
industry has created a variety of job roles for individuals to seek employment and
display their talents.

It takes experts from the field of web designing, web development, social media
consultants, brand consultants, content writers, graphic designer, artists, etc to
come together and collectively work towards creating a visual representation of
ideas that is easy to plant into the minds of the audience.
Companies are today shifting towards a more digitally empowered set-up to make
the most of the golden period of digital marketing that India is witnessing. About
70-80% of the population is dedicated to making purchases online, and e-
commerce websites like Flipkart, Amazon, Myntra, etc are making waves with
their influence over the market. And all of it in a country that still has about 2/3rd
of the population with no access to the internet or smartphones. As the access to
the internet over a larger population rises, India is to witness a revolution in terms
of digitalization that will soon make India as one of the top markets in the world
with the highest numbers of internet users.
V. Career Roles in Digital Marketing
Digital Marketer
Content Writers
Designers
Social Media Marketing Expert
Search Engine Marketers
SEO Executive
Copy Writer

COMPANY PROFILE - ONE ZERO EIGHT
I. About the Company
One Zero Eight is design and develop cutting-edge, reliable, high-quality design
solutions and value-added professional services that provide customers with
smarter ways to be productive and competitive. They provide end-to-end brand
strategy and corporate identity programs to their clients, through insights study
which leads to communicative design and implementation. One Zero Eight has
been applauded by clients and competitors. Their clients are from various sectors
such as IT, Real Estate, FMCG, Retail, Hospitality, Educational, and Health
Sectors.
A good designer makes a point to communicate a message through his design with
the right use of visual elements. One Zero Eight core focus is that the design
should communicate about the brand on its own.
Clients – TVS Auto Assist, Level5 Bistro & Bar, Multi Fit, Kalinga, WS Bakers,
MIT University, TATA Motors, GEMS School, Vishwaraj Hospital, Effingut and
many more
II. Vision and Mission of the Company
Vision - “Bigger. Smarter. Leader. Innovator.”
To achieve the vision of the company, Mr.Govind VK has

developed the two mission statements:
Focus on creativity and innovation in everything we do

Work with clients to ensure that their marketing
investment receives a return on investment that is
comparable to industry standards

III. Services
1) Brand &Strategy
 Brand Research
 Brand Positioning & Strategy
 Visual Identity Design
 Brand Communication
2) Brand Design & Visual Communication
 Report Design
 Packaging Design
 Event Design
 Digital Design
 Space/ Environmental Design
3) Digital Experience
 User Experience Design

 User Interface Design
 Web Design & Development
 E-Commerce Development
 SEO & SEM
 Social Media

IV. Major Areas of Digital Marketing Expertise
1) Website Designing and Development – The technical team of One Zero

Eight is responsible for the coding, design and layout of a website according
to a company’s specifications. As the role takes into consideration user
experience and function, a certain level of both graphic design and computer
programming is necessary. Once a website has been created, a Web
Developer will generally assist with the maintenance and upkeep of the
website. For developing a website, the technical team has to perform various
processes like requirement gathering, requirement analysis, UX Design and
UI Design.
2) E – Commerce Development – The technical team also plays an important

role in e-commerce development app and website. The knowledge applies
the same to be required for website developers.
3) SEO and SEM Expert – Once the technical team is done with the website
designing, the digital expert of One Zero Eight takes the responsibility of
making the website rank higher through Search engine optimization or pay
per click advertising depending upon the client needs. He is responsible for
adding slug to the website, meta descriptions, tile, keyword research and
checking the size of the images, so that the page could be easy to load. SEO
is the process of optimizing your website for search engines. The main goal
of SEO is to help a website rank higher in the search results and get organic
traffic from search engines.PPC advertising gives you the ability to reach
internet users on a number of networks through paid ads. He sets up PPC
campaigns on Google, Twitter, Pinterest or Facebook, toshow their ads to
people searching for terms related to your products or services. He also
monitors the performance of the website with the help of Google
Analytics and Google Search Console

4) Social Media Marketing – The role of the digital expert is also responsible
for planning, implementing and monitoring the company's Social Media
strategy in order to increase brand awareness, improve Marketing efforts and
increase sales. He has to set up a post bank of every month in which
decision making is taken place for what post should be done on which days,
what the post should be regarding, the inline text and the copy write for that
post.
5) Content Marketing - Content marketing is all about the content. The digital
world is a huge collection of content in different forms like text, images,
audio, and video. The goal of a content marketing campaign is to reach
potential customers through the use of content. In One Zero Eight, there is
a content writer who is responsible for deciding the content that needs to
be placed in their client’s websites in form of text and there are graphic
designers who are responsible for designing by using tools like Adobe and
Coral
6) Designing – The creative team of designers are responsible for developing

a Brand Positioning & Strategy, Visual Identity Design, Brand
Communication. The designing is not only limited to creating a brand
logo, but also Report Design, Packaging Design, Event Design, Digital
Design and Space/ Environmental Design

V. Organization Hierarchy
Mr Govind V.K. – Director of

One Zero Eight
Mrs. Amruta Jadhav Mr. Akshay Kamble Mr. Saurabh Puranik Mr. Namrata Shetty
Graphic Designer Digital Designer Project Manager Marketing Associate
Mr. Abhijeet Kawankar Mr. Prasad Walung Mr. Uday Sathe

Graphic Designer Accountant Office Assistant
The employees directly report to the Director

of the company – Mr Govind VK, who is the
founder of the company

VI. Departments
Graphic Designing Department –

Graphic designers create visual concepts to
communicate ideas that inspire, inform, or
Director
captivate consumers. The team uses different
topography skills, images, words, visual arts Digital Creative Graphic
Designer Designer Designer
and page layout techniques in order to produce
the final creative outcome without any rules
and obligations.
Number of employees - 3
Director Digital Department - The Project Manager

who is responsible for Search Engine
Project Optimization, Keyword Research, Pay Per
Manager
Click Advertising, Social Media, Content
Social Marketing.
SEO
Media
Number of employees – 1
Content
SEM
Writer
Technical Team- The technical team is

responsible for Website Development. The Web Director
developer works with programming languages
Technical Project
like HTML, CSS, and Javascript.
Lead Manager

Director
Marketing – The Company has a marketing
associate who is in direct touch with their clients
Marketing
and also provides the designing team with the Associate
ideas whenever necessary. Ms. Namrata Shetty

Content Writing Providing ideas
also coordinates with the digital expert with the
content writing.
Market Making
Research proposals
Communicating
Presentation
with clients
Director Accounting Department – The firm has

appointed a person who provides accounting
services and financial support to One Zero
Accountant
Eight. The department's accountants review the
records of each department to determine the
Financial Data Analysis and company's financial position and any changes
Management Advice
required to run the organization cost-effectively.
Financial Report
Paperwork
Preparation

VII. Departmental Structure – Functional
A functional structure is one of the most common departmental structures.

Under this structure, the organization groups employees according to a
specialized or similar set of roles or tasks.
The major advantage of this type of structure is that people with similar
knowledge and skills are grouped together. This makes it possible for
employees to become specialists in their field. The specialization that
functional structures hone helps to bring about in-depth knowledge and skill
development among the employees, and this can help you achieve your
company's functional goals.
One Zero Eight is structured by functional departments i.e. departments with

clearly defined roles and responsibilities. This division into functional
departments helps with communication as people know who to speak to if a
problem arises. It also helps workers understand their roles and how the
business works, setting out the responsibilities of each person who are
working in the company. The functional areas of department include:
 Designing
 Digital
 Marketing
 Accounting
 Website Development

VIII. Job Designations and Descriptions
Office Assistant – Mr. Uday Sathe
Job Summary - Manages general office duties to ensure that

company’s processes run smoothly. Corresponds with clients,
customers, and vendors.
Reports to – Mr. Govind V.K. (Director)
Job Responsibilities and Duties
 mailing and filing correspondence, preparing payrolls, placing orders, and

answering calls
 Interacting with clients, visitors, and vendors
 Sorting and distributing incoming mail
 Arranging meetings by reserving rooms and managing refreshments
 Photocopies, scans, and files appropriate documents
 Assisting with organizing events when necessary
 Conducting research and compiling data
 Signing for delivered packages and distributing them to the appropriate
recipient
 Interacting with directors when necessary
 Covering reception upon occasion
 Maintaining stock of supplies by anticipating work requirements, ordering
supplies, and distributing supplies where necessary
Office Assistant Skills and Qualifications:
Self-Driven; Excellent Customer Care Skills; Exceptional Communication Skills;

Ability to Maintain a Strict Level of Confidence; Proficiency in Microsoft Office
Programs; Attention to Detail; Professional Appearance; Excellent Typing Skills;
Strong Problem Solving Skills; Excellent Organizational Skills; Highly Motivated
and Ability to Prioritize Efficiently; Ability to Work Alone or As Part of a Team;
Enthusiastic and Reliable; Knowledge of Basic Office Management Procedures;
Reliable

Accountant – Mr. Prasad Walunj
Job Summary – Responsible for providing accurate quantitative

information on financial position, liquidity and cash flows of their
business, while ensuring they’re compliant with all tax regulations.
Reports to – Mr. Govind VK (Director)
Job Responsibilities and Duties:
 Provides financial information to management by researching and analyzing

accounting data; preparing reports.
 Prepares asset, liability, and capital account entries by compiling and
analyzing account information.
 Documents financial transactions by entering account information.
 Recommends financial actions by analyzing accounting options.
 Summarizes current financial status by collecting information; preparing
balance sheet, profit and loss statement, and other reports.
 Substantiates financial transactions by auditing documents.
 Maintains accounting controls by preparing and recommending policies and
procedures.
 Guides accounting clerical staff by coordinating activities and answering
questions.
 Reconciles financial discrepancies by collecting and analyzing account
information.
 Secures financial information by completing database backups.
 Maintains financial security by following internal controls.
 Prepares payments by verifying documentation, and requesting
disbursements.
 Answers accounting procedure questions by researching and interpreting
accounting policy and regulations.
 Complies with federal, state, and local financial legal requirements by
studying existing and new legislation, enforcing adherence to requirements,
and advising management on needed actions.
 Prepares special financial reports by collecting, analyzing, and summarizing
account information and trends.

 Maintains customer confidence and protects operations by keeping financial
information confidential.
Accountant General Skills and Qualifications:

Accounting, Corporate Finance, Reporting Skills, Attention to Detail, Deadline-
Oriented, Reporting Research Results, SFAS Rules, Confidentiality, Time
Management, Data Entry Management, General Math Skills, Degree in
Accounting (Bachelor/Finance)
Graphic Designer – Mr. Abhijeet Kawankar
Job Summary – Responsible to create engaging and on-brand

graphics for a variety of media.
Reports to - Mr. Govind VK (Director)
Job Responsibilities and Duties:
 Prepares work to be accomplished by gathering information and materials.

 Plans concept by studying information and materials.
 Illustrates concept by designing rough layout of art and copy regarding
arrangement, size, type size and style, and related aesthetic concepts.
 Obtains approval of concept by submitting rough layout for approval.
 Prepares final layout by marking and pasting up finished copy and art.
 Maintains technical knowledge by attending design workshops; reviewing
professional publications; and participating in professional societies.
 Contributes to team effort by accomplishing related results as needed.
Skills and Qualifications:

Proven graphic designing experience, A strong portfolio of illustrations or other
graphics, Familiarity with design software and technologies (such as InDesign,
Illustrator, Dreamweaver, Photoshop), Excellent communication skills, Ability to
work methodically and meet deadlines, Degree in Design, Fine Arts or related field
is a plus

Digital Designer – Mr. Akshay Kamble
Job Summary - The position is responsible for delivering

effective, aesthetic, on-brand, and on-strategy creative for
websites, web pages, product graphics (including art direction of
photography), email promotional creative, email templates, social
media graphics, and banner ads.
Reports to - Mr. Govind VK (Director)
 Interacting with Copywriter and Design team as creative problem solver

 Contributing unique ideas for strategic marketing initiatives
 Designing HTML newsletter templates
 Designing and developing websites, banners, rich email and other electronic
media.
 Revising work of interactive designers and motivate them to perform better
 Coordinating with the technical team to create, design and define code
enhancement for improved productivity.
 Integrating visually and enhancing creative concept, UI and navigation
design for websites, online advertising and mobile.
 Leading and verifying projects for completion to ensure accuracy and
consistency
Skills and Qualifications
Digital designers should display stronger than average creative, organizational, and
time management skills. They should be detail-oriented self-starters who can easily
multitask and who understand project management stages. Excellent presentation,
communication, and computer skills are essential. It is also important for digital
designers to be team players able handle criticism and implement suggestions to
improve animated designs.

Technical & Digital Project Manager – Mr. Saurabh Puranik
Job Summary – Ensure all of the necessary deliverables for a

project are completed and handed over on time. More recently,
project managers have become responsible for making sure the
project also aligns with business goals.
Reports to – Mr. Govind VK
 Provide end-to-end project management

 Develop a post bank for social media and monitor progress
 Acting as the key contact for clients
 Collaborate with internal teams to design, develop and implement digital
projects
 Deliver projects on time ensuring quality standards are met
 Monitor and report on Google Analytics metrics
 Analysing the success of client campaigns, producing reports and data
analysis as supporting evidence
 Communicate with the team and ensure all members are on board with
delegated tasks
 Highlight potential risks or malfunctions and act proactively to resolve
issues
 Seek opportunities for improvement and suggest new projects
Skills and Qualification
Educated to degree level or equivalent, Project manager certification

Understanding of web technologies (HTML, CSS, JavaScript), Multi-tasker with
ability to juggle many projects, Agency experience with strong communication
skills, both written and verbal, Passion for IT, e-commerce and digital projects and
Creative flair and innovative approach

Technical Lead – Mr. Pradeep Dabane
Job Summary –Responsible to strategically design and implement

information systems and software architectures that support core
organizational functions, and assure their high availability and
efficiency.
Reports to- Mr. Govind V.K.
 He needs to be flexible enough and be adaptable to the changing and varied

work settings.
 Should carefully analyze the details of all the work.
 Should have enough knowledge about the designing too in order to involve
with the designing team.
 Abiding by all the project and company guidelines and standards and to
ensuring that even the team members are doing so.
 Fulfilling all the commitments by timely delivering the deliverables.
 Maintaining the account of time and also reporting regularly of own work.
 Ensure fair tasks assignments where people are assigned with the task as per
their skills and personal preferences.
 Constantly motivate and encourage team to give their best, especially during
the time when they are pressurized with high targets.
\
Work experience in Technical Delivery , Solid grounding in core enterprise

applications, including Microsoft and Java technologies, Proven experience with
general CRM , Strong understanding of information processing principles and
practices. Any Bachelor Degree related to Software

Creative Design – Mrs. Amruta Jadhav
Job Summary - Works in areas of marketing and advertising to create

various materials, such as product labels or brochures that provide
information about a company’s offerings.
Job Duties and Responsibilities
 Studying design briefs and determining requirements

 Initializing a project by coming up with a general concept and presenting the
idea with a rough layout that might include sketches or digital illustrations.
 Collaborating with managers and other designers to evaluate the credibility
of the design.
 Collaborating with a team to ensure that the prototype is created within
project specifications and expectations.
 Ensuring final graphics and layouts are visually appealing and on-brand
Job Skills and Qualifications
Excellent IT skills, especially with design and photo-editing software,

Exceptional creativity and innovation, Excellent time management and
organizational skills. Accuracy and attention to detail, An understanding of the
latest trends and their role within a commercial environment.

Associate – Insights & Marketing – Ms. Namrata Shetty
Job Summary –Helps to plan and implement marketing and

advertising activities. Able to understand the marketing mix and be
familiar with ways to analyze market research and customers
behavior. Ultimately, it should help to achieve our business goals
through building strong marketing campaigns.
 Conduct market research to identify new opportunities

 Reporting on research findings
 Writing and proofreading proposals
 Gather and analyze consumer behavior data (e.g. web traffic and rankings)
 Assist with organizing promotional events
 Coordinate with the Marketing Design to create advertising material (e.g.
brochures and newsletters)
 Helping to create proposals and presentations
 Keep organized records of marketing metrics and results of past campaigns
 Communicating with clients and maintaining good relations
Proven work experience as a Marketing Associate Knowledge of marketing digital

tools and techniques, Solid MS Office skills, excellent communication and
presentation skills, Degree in Marketing (Bachelor/Masters)

IX. Type of Clients Served by the Company
Cooperate: TATA Motors, Force Motors, Sterlite Tech, Raymond, TVS Auto
Assist, Sun Shot, IIFL Home Loam
Health Care: Sparsh Hospital, Vishwaraj Hospital, NeoBlless Clinic, Vedanta

Medical Research Foundation, Kneeo Foundation and Dr. Bade Accident and
Multi Speciality Hospital
Hospitality – Kalinga, Babylon, Level 5 – Bistro and Bar, The Deccan Bid Capital
(TBC) Café, Nandu’s Paratha, Foodsters and Saffron
Education: MIT University, GEMS Pre-School, Nitin Prakashan, Vishwashanti

Gurukul, ChikuPicku and Samwad
Real-Estate: Credai, Karandikar Life Spaces and Optima Heights
Others: Multi Fit, WS Bakers, A Fragrance Story

X. Findings about the Organization Structure
Mr. Govind VK who is the manager of One Zero Eight possesses more
responsibility than a manager in a tall organization because there is a greater
number of individual immediately below who are dependent on direction, help, and
support. As One Zero Eight is a startup company comprising of few employees in
the organization, this is a good and attractive approaching hierarchy structure for
the company. He believes that adopting this type of model
Promotes employee involvement through a decentralized decision-making

process.
Comments and feedback reach all personnel involved in decisions more
quickly.
Expected response to customer feedback becomes more rapid.
Providing growth of employees by making them independent and self-
managing
When asked to Akshay Kamble (Working for 6 yrs as a Designer) about the
organization hierarchy followed by One Zero Eight, this is what he said,
“Hierarchies can be repressive, rules can be absurd and bosses can be toxic. One
Zero Eight is a company to provide you the growth by applying your creativity
skills into a particular project. This is what makes a working fun and challenging”

XI. Other Findings
Flextime – Keeping in mind about the work-life balance, One Zero Eight is
adopting a flextime; it is a flexible hour’s schedule that allows workers to alter
workday start and finish times. The company allows the employees to enter the
office between 9:00am to 10:30 and leave the office premises anytime after
6:30pm depending upon the completion of task assigned to them.
Meetings – One Zero Eight highly believes in the concept of Talking in Circles, it
is about communication at a deeper level than many of us are used to. It is about
talking, listening, creating and working with a group of distinct individuals. It is
about how to team-talk, team-think and team-create by enhancing the ability of
each member of that team to connect with one another. The meeting is conducted
every morning to check the progress of work.
XII. Suggestions
Adding up Workforce–During my internship, I had found that there are very less
number of employees working and the load of the work was more. Therefore my
suggestion is to employ more people to their team as this would provide the
employees to work effectively towards a particular project and which would help
them to enhance their creativity level.

CONCLUSION
On the whole, this internship was a useful experience. I have gained new
knowledge, skills and met many new people. I achieved several of my learning
goals. I got insight into professional practice. I learned the different facets of
working within a marketing agency. I experienced that digital marketing is having
a lot of growth because of the wide use of internet.
Related to my study I learned about
Creating a post bank for social media

Creating a business page and posing the images and video regularly on
social media
Checking the performance of website and social media pages with the help
of tools like Google analytics, Google search console and Facebook
analytics
Creating a campaign on Facebook
Basics of Wordpress
Using 000webhost - hosting name of the website, doing a SEO for all the
pages by adding keywords, tile and meta description and adding plugins and
themes to my website.
Doing a SEM by creating a account on Google Adwords
Writing content for the website
Doing a keyword research using tools like Uber Suggest
This helped me to define what skills and knowledge I have to improve in the
coming time. It would also be better if I can present and express myself more
confidently. At last this internship has given me new insights and motivation to
pursue a career in Digital Marketing.

BIBLIOGRAPHY
https://blog.hubspot.com/marketing/what-is-digital-marketing
https://www.digitalmarketer.com/digital-marketing/
https://www.smartinsights.com/managing-digital-marketing/marketing-
innovation/6-essential-marketing-trends-for-2020/
https://www.digitalvidya.com/blog/top-digital-marketing-companies-in-the-world/
https://yourstory.com/mystory/the-growth-of-digital-marketing-in-india
https://www.smartinsights.com/archive/digital-marketing-around-the-world/
https://onezeroeight.in/
https://smallbusiness.chron.com/departmental-organizational-structure-59479.html
https://online.pointpark.edu/business/types-of-organizational-structures/

INTRODUCTgooION TO DIGITAL MARKETING

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INTRODUCTgooION TO DIGITAL MARKETING

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EXECUTIVE SUMMARY

The major findings about the company according to my observations during my

KLE Society’s College of Business Administration, Lingaraj College Page 1

II. Digital Marketing Channels

1. Website Marketing - A website is the focal point of all digital marketing

2. Search Engine Optimization (SEO) - Search engine optimization is the

3. Pay-Per-Click (PPC) Advertising- PPC advertising gives you the ability to

KLE Society’s College of Business Administration, Lingaraj College Page 2

5. Email Marketing - Despite the increased use of social media networks,

6. Social Media Marketing - Social media marketing has to do with reaching

7. Mobile Marketing Mobile marketing is not the same as having a mobile

8. Video Marketing - Video marketing is something relatively new but

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Meanwhile, in less-developed countries such as those in Latin America and parts

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III. Marketing technology trends

Voice is going to continue to rise

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o Video is still winning the race of most successful medium of marketing in

o Virtual reality is a completely generated reality through the use of a head-

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Internet access is main-stream. It has intensified the use of mobile phones,

Digital Marketing is growing at a rate of 25-30% in India annually. And if statistics

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V. Career Roles in Digital Marketing

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I. About the Company

II. Vision and Mission of the Company

Vision - “Bigger. Smarter. Leader. Innovator.”

To achieve the vision of the company, Mr.Govind VK has

Focus on creativity and innovation in everything we do

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2) Brand Design & Visual Communication

 User Experience Design

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1) Website Designing and Development – The technical team of One Zero

2) E – Commerce Development – The technical team also plays an important

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6) Designing – The creative team of designers are responsible for developing

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Mr Govind V.K. – Director of

Mr. Abhijeet Kawankar Mr. Prasad Walung Mr. Uday Sathe

The employees directly report to the Director

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Graphic Designing Department –

Director Digital Department - The Project Manager

Technical Team- The technical team is

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ideas whenever necessary. Ms. Namrata Shetty

Director Accounting Department – The firm has

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A functional structure is one of the most common departmental structures.

One Zero Eight is structured by functional departments i.e. departments with

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Job Summary - Manages general office duties to ensure that

Reports to – Mr. Govind V.K. (Director)

Job Responsibilities and Duties

 mailing and filing correspondence, preparing payrolls, placing orders, and

Office Assistant Skills and Qualifications:

Self-Driven; Excellent Customer Care Skills; Exceptional Communication Skills;

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Job Summary – Responsible for providing accurate quantitative

Reports to – Mr. Govind VK (Director)