Opportunities Threats

 Capable for innovation and  Avid customers of

expansion competitors
 Business is appreciated by  TRAIN Law (Increased on
Students the price of sweet
 Target market is products)
surrounding the area  Known competitors
 Effective advertising can
maximize the market

Strength S.O
 Good line of products  Variation of product
offered offer, while
 Marketability of the maintaining cost,
Product further innovation by
 Competitive Prices expansion (S1,S4,O1)
 Strategic Location  Maximize advertising
effort to further drive
customers to our
foodcart, gaining better
profit (S2,S3,O2,O3,O4)
Weaknesses
 One of the product
offered by other
competitors
 Young business
 Inexperience business
owners
 Inadequate Marketing